A Resource for Energy Marketers

Consumers have a lot of choices to make these days, and we can all agree that there are more options than ever for everything from different places to eat to types of cars to drive. Asking a potential customer to trust your energy company with their home’s comfort and safety is a big deal, and […]

It’s the middle of the heating season, and that means there’s a good chance you haven’t had the time to think about your company’s marketing plan—let alone put it into play. We know you’re busy taking care of your customers, which is why we’ve put together this list of all the shortcuts you need for […]

When was the last time you looked at your website with the eyes of a potential customer? If this critical piece of your brand’s marketing puzzle isn’t up to snuff with consumers, you could wind up paying the price in lost sales. While the lifespan of your website can depend on several factors including user […]

Have you been trying to get your company higher up in Google’s search engine results organically? Oftentimes, it can be difficult to get onto the top of page 1 organically, so you might be looking for a shortcut. If so, here at Consumer Focus Marketing, we have a tool in our energy marketing arsenal that […]

When it comes to having effective marketing and growing your business in the propane industry, one thing is vital: your digital marketing strategy. To maintain a successful online presence and create a brand your customers can connect with and trust before the next heating season begins, why not use this summer to revamp your marketing […]

At Consumer Focus Marketing™, we understand that creating a new website from scratch can seem like a daunting process for a business owner in the energy industry. In fact, it can be difficult to know where to start. Luckily, our website services make completing your website easy. Our professionals are experts at programming, designing, writing, […]

Running a successful energy business means being responsible for a lot of moving parts. One of the most crucial factors to a company’s overall success is keeping customers up-to-date and well-informed about daily business activities, delivery schedules, and ongoing promotions. If you’ve been considering what the best marketing channels are for circulating different types of […]

“Hey Siri, what oil companies are around me?” If you’re like 55% of Americans, chances are you use voice search to learn about services and offerings from local businesses.

As the world becomes more and more digital, it’s important to stay on top of the changing times. Digital marketing holds a variety of different advertising methods for a range of budgets including a flat fee, cost per thousand, cost per view, and cost per click. The last method, more commonly known as pay-per-click advertising, […]

Social media advertising continues to be one of the leading elements of marketing strategy in 2019. It is an effective method to engage customers, expand your reach, and achieve target marketing goals with trackable results.

If you own a business that provides goods or services to the public, you’re likely familiar with online directories like Yelp, Google My Business, and Bing Places. They provide a platform for consumers to rate, review, and compare your company at any time during the buying cycle. Helpful for other consumers doing their research online? […]

You know what they say: “Never judge a book by its cover!” Well, when it comes to email marketing, you can count on your audience to judge your email by its subject line. But figuring out what makes up a compelling subject line can be time consuming, and you’ve got a business to run. Let […]

Pay-per-click (PPC) advertising is a growing tool used by many energy marketers as they move their marketing dollars online and away from traditional strategies. It can be extremely effective if applied correctly, but how can you be sure that your PPC strategy is converting leads to concrete sales and not merely creating click-through volume? Understand […]

Are you considering starting a pay-per-click (PPC) advertising campaign for your energy business? PPC ads can be a powerful tool in your digital marketing strategy when executed correctly, and the industry experts here at Consumer Focus Marketing can help. When you choose us to create and manage your PPC ads, your business will experience increased […]