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Email Marketing 101: Craft the Perfect Subject Line

You know what they say: “Never judge a book by its cover!” Well, when it comes to email marketing, you can count on your audience to judge your email by its subject line. But figuring out what makes up a compelling subject line can be time consuming, and you’ve got a business to run. Let the experts at Consumer Focus Marketing help you break the barrier of screen skimming and stand out with an engaging subject line that compels your customers to read more. Check out our list of important steps for crafting the perfect email subject line, and then get in touch with our energy marketing professionals to handle your email marketing.

The 5 Most Important Elements of a Great Subject Line

Due to the short attention span of consumers on the web, your subject line is the make-or-break first impression of your campaign. (Yes, even if they are loyal customers!) A lackluster subject line can get lost in the shuffle of a crowded inbox, leaving your email unopened and your content unseen. Here are some tried and trusted steps to take to help your next email stand out among the fray:

Call to Action

The grandfather of advertising strategy, Call to Action has stood the test of time because it works. Encourage your reader to take action with concise direction in order to achieve the benefits described within your email. When you choose Consumer Focus for your email marketing, you can rest assured that your emails will have CTAs that will lead your customers precisely where they need to go.

Speak in Numbers

Everyone loves a good deal. If your campaign is promoting a company special or product sale, let the numbers do the talking. Incorporate language that emphasizes the savings offered. Including price information, like discount percentages or coupon values, can be effective also, but do so sparingly to avoid being marked as spam. The email marketing experts at Consumer Focus can help you develop promotional campaigns that will help you get the word out to as many of your customers and prospects as possible.

Ask a Question

Subject lines that pose a question offer a more approachable tone compared to their assertive Call to Action counterpart. Ask after your reader’s need or desire to guide them toward the solution, which just happens to be conveniently located right in your email! In addition to crafting your email marketing strategy, the Consumer Focus team can also help you with your website design so your customers have a place to land after interacting with your offer.

Keep It Short

Convey your message concisely to make the best use of valuable screen space. While there is no magic number, most email clients typically display up to 50 characters. That shrinks down to around 35 on mobile browsing. Try to keep your word count to 10 or so, with action words and drawing information toward the beginning to escape any cut off. Our email marketing experts will assist you with crafting a punchy, engaging message that your customers will be compelled to read.

Always Spell Check!

Of course this holds true for all content, but it weighs just a little heavier on the first impression burden that your subject line must bear. Don’t enter your subject line as an afterthought; type and edit this beforehand to avoid any spelling or grammatical errors. First impressions are incredibly important, and the email marketing pros at Consumer Focus know how to create polished, sleek content to impress your customer base.

Related Post: Does Email Marketing Really Work?

Too Busy with Business to Create Strong Email Marketing Content? We Can Help!

At Consumer Focus, we’re the energy industry’s choice for marketing strategies that are tailor-made for your unique business. In addition to our email marketing prowess, we also offer search engine marketing, curated video marketing, and social media marketing. If you need help creating strong email marketing content to reach your customer base, all you need to do is get in touch with our team of expert energy industry marketers today. We can’t wait to work with you!