A Resource for Energy Marketers

  • Train Your CSRs on How to Answer Difficult Customer Questions

    As the weather cools down, you can expect more frequent customer interactions between oil orders, service requests, price quotes, and more. When your employees speak with customers, there’s always a chance that the customer will ask a difficult question. Are you confident that your customer service representatives (CSRs) are prepared to rise to the challenge […]

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    Having a Hard Time Hiring? We Can Help

    If you’re struggling to find quality job applicants to fill much-needed positions at your fuel or HVAC company, we’re here to help. Consumer Focus ™ Marketing employs experts in the energy industry who have years of experience filling vacant positions with highly qualified and experienced candidates in the propane and energy industries. Check out our […]

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    How to Incorporate Pay Per Click into Your Marketing Strategy

    Have you ever heard of pay-per-click advertising for your business? Pay-per-click, or PPC, is a digital marketing strategy that helps you get found at the top of search results, in front of organic search results. PPC ads are predominantly done on Google but can also be run on Bing. As the name suggests, with PPC […]

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    Plan Your Fall Marketing before Business Ramps Up

    When it comes to managing your oil, propane, or energy company, we’re willing to bet you use some type of schedule or calendar to keep track of your to-dos and operations. Why not utilize the same strategy when it comes to planning your marketing? Planning ahead takes stress off your plate and optimizes your schedule […]

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    Michelle Wilson: Propane Rookie to Industry Champion

    Recent Feature in BPN Magazine In a recent article published in the May 2022 issue of BPN Magazine, learn how one of our leaders worked her way up from an internship to a workforce development pioneer. Michelle Wilson played a major role in developing GeneratioNext Propane Pros, a workforce development program committed to helping propane […]

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    How to Pivot Your Propane Marketing Game Plan

    Recent Feature in BPN Magazine In a recent article published in the May 2022 issue of BPN Magazine, our creative director shared her tips on how to pivot your propane marketing strategy to stay ahead of industry curveballs. Read on to check out the full article. So far, 2022 has come with its fair share […]

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    Why a New Website Can Improve Your SEO

    Have you noticed that your website pages are not appearing as high up in Google search results as you would like? Maybe your website used to be featured more prominently in search, but lately, you have noticed that you’ve dropped? If this is the case, you’re likely trying to figure out why and what can […]

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    How Long Does It Take for SEO to Work?

    There are a lot of factors that go into your SEO strategy, and depending on how much time you spend, your SEO can take time to drum up or skyrocket more quickly than you think.

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    Why Every Oil Provider Should Be Marketing Bioheat® Fuel

    If you own or operate a heating oil business, it’s not news to you that the energy landscape is changing. As climate policies are developed and enacted across the country, it’s more critical than ever for local fuel companies to find their footing in a renewable energy landscape. The good news is that there is […]

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    Marketing Enrollment Plans while Fuel Prices Surge

    If you don’t provide them with a clear opportunity to save, they may fly the coop to find a company that will.

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    A Successful Endeavor

    As I sit here in my living room listening to the ice tap dance on my roof, I can’t help but think what a crazy winter it has been. Here in Northeast PA, we are coming off one of our coldest Januaries in years. My friends in New England are licking their wounds coming off […]

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    5 Reasons Fuel & HVAC Marketers Need Functional, Updated Websites

    If you operate a fuel company and have ever thought, “My customers are old-fashioned. They won’t care about how updated our website is,” think again!

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    Acquisition and Retention of Talent

    In 2021 the propane industry experienced more than 70 mergers and acquisitions, the majority of which include family-owned and operated multi-generational businesses. In today’s economy propane marketers face a myriad of challenges when it comes to maintaining self-sustaining and profitable operation. They face obstacles such as addressing new legislative issues, escalated costs for product and […]

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    Top Ways Social Media Keeps You in Touch with Customers

    Social media is a crucial marketing channel to keep in touch with your customers. Statista has collected data that shows people spend an average of 2.5 hours per day on their social channels! What better place is there to advertise your company and its services?

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    How Much Content Does Your Website Need for SEO?

    Every website owner is always looking to figure out the best way to get in the good graces of Google and other search engines. One of the most important ways to do that is through website content, whether it be main website pages or blog posts. It has been said for a long time that […]

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