A Resource for Energy Marketers

  • How Much Content Does Your Website Need for SEO?

    Every website owner is always looking to figure out the best way to get in the good graces of Google and other search engines. One of the most important ways to do that is through website content, whether it be main website pages or blog posts. It has been said for a long time that […]

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    Straight Talk and the Upside of Hiring Vets

    Every vet who chooses a civilian career has a story. I am writing this using my personal active-duty history from the mid 60’s, from my management experience as a business owner, and especially as a consultant over the past few years.For some background, I went off to college after high school but because of a […]

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    Why Email Marketing Is Still So Effective

    Staying on top of marketing trends can be tricky. Some platforms go in and out of style and effectiveness, and some remain strong standouts that provide consistent results. Email marketing remains one of the pillars of any digital marketing strategy and looking at the facts, it won’t be losing touch any time soon. Fast Facts […]

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    Consistency Is King: Developing a Digital Marketing Strategy

    Keeping up with the latest marketing jargon can be overwhelming. What’s the fuss about Instagram, and why is social media advertising a big deal all of a sudden? Before you get stuck in the details, take a step back and consider the foundations of your company’s online presence: your digital marketing strategy. What exactly is […]

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    Tim Quinn: From Air Force Security to Propane Workforce Recruitment

    Tim Quinn was raised in a military family, with a culture that promoted, respected, and admired the military service. His father was a Navy pilot, and his father’s brothers all served in the Navy as well. No surprise, Tim and his older brother, after graduating from college, both enlisted. Tim selected the Air Force while […]

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    Senior Welder Cathy Maloy

    They say most people find their first love in high school. Did you ever think it might be your lasting career? Cathy Maloy first gained some welding skills in high school in a small town of 600 people. Her options were home economics with the other students she calls “bickering girls” or agriculture with the […]

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    Mike Abrams – Focus from Attack Helicopters to Propane Fleets

    When Mike Abrams enlisted in the US Army after college, he began his long military service—both on active and reserve duty—as an attack helicopter repairman. Through the years he was deployed in support of Operations Desert Storm and Iraqi Freedom, graduated from the Officer Candidate Program, and held multiple posts leading up to his future […]

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    Emergency Fuel Response and Teams Keeping the Power On

    Over the last decade, at least 100 tropical storms and hurricanes have hit the U.S. causing major damage and affecting our country’s ability to maintain day-to-day operations. Just 4 months ago, the state of Texas declared a power crisis following a severe winter and ice storm leading to 164 deaths and over $195 billion in […]

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    Fueling the Workforce

    By Cetane Associates on June 8, 2021 Thirty years ago, Bill Hickey started his military career as a reservist. Bill was brought up with a great respect for his country and those who had served it in the military. Over the next 3 decades, Bill would serve in Kosovo, Iraq, and Guatemala. He brought his […]

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    Veteran Job Candidates Are Fueling the Energy Workforce

    It’s likely no news to you that the propane and heating oil industries, much like the energy sector and the broader economy, have been experiencing a shortage of workers, especially in regard to delivery drivers with the training and certifications necessary to operate bobtails and other propane equipment. But there is untapped potential available in […]

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    How Does Page Experience Affect Your Website’s SEO?

    Running a website is crucial to your business’s success—but did you know that user experience has a big impact on search engine optimization (SEO)? That’s right: the better experience a user has, the higher your website will rank in Google search results. Consumer Focus Marketing is here to help with some specific functionality tips to […]

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    What You’re Missing If You’re Skipping Social Media Advertising

    Social media continues to be a major player in digital marketing strategy. Is your business using it to the best of its ability? Paid social media advertising is a favorite among marketing experts and business owners alike because it can deliver major results with minimal investment. If you’re on the fence about how social media […]

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    Why Are Online Reviews So Important for Local Businesses?

    If you’re a local business owner, you’ve probably heard time and time again how much online reviews matter to consumers. But are you aware of how much they should matter to you? Online customer reviews directly influence your organic search ranking online, or how frequently your business is showing up when users search the Internet […]

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    Becoming Your Customers’ Bioheat® Fuel Expert

    If you deliver Bioheat® heating fuel or are looking into making the switch, now’s a good time to position yourself as the experts on Bioheat® fuel and biodiesel for your customers.

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    Top Benefits of Pay-Per-Click Advertising for Small Businesses

    Have you been trying to get your company higher up in Google’s search engine results organically? Oftentimes, it can be difficult to get onto the top of page 1 organically, so you might be looking for a shortcut. If so, here at Consumer Focus Marketing, we have a really good strategy for you: pay-per-click (PPC). […]

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    Top Benefits of Link Building for SEO

    Are you a local business that is trying to figure out SEO? Good news! You’ve come to the right place. Consumer Focus Marketing is here to help you navigate the ever-changing SEO landscape.

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    Tips for Successful & Strategic Bioheat® Oil Marketing

    Bioheat® heating oil is the buzzword taking the energy industry by storm this year. Energy marketers and consumers in the Northeast are talking. Homeowners are asking, what is this alternative liquid heating fuel? Can it really reduce my carbon footprint? And energy providers are wondering, how do we incorporate Bioheat® fuel into our marketing strategy? […]

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    Why You Need to Market with Videos on Social Media

    If you own a business, you know that marketing channels and strategies are ever-changing. Print marketing campaigns used to be the primary form of reaching customers, whereas now digital campaigns provide an instant, prominent message. Social media marketing has been on the rise for some time, and in the last few years, video marketing on […]

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    Email Marketing Trends That Are Here to Stay

    We’ve found five 2020 email marketing trends that can enhance your current strategy and are likely to become standards in the future of email marketing.

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    Is Your Website Optimized for the Onslaught of Voice Searches in 2020?

    “Hey Siri, what oil companies are around me?” If you’re like 55% of Americans, chances are you use voice search to learn about services and offerings from local businesses.

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