A Resource for Energy Marketers

  • Why You Need to Market with Videos on Social Media

    Posted on September 17, 2020

    If you own a business, you know that marketing channels and strategies are ever-changing. Print marketing campaigns used to be the primary form of reaching customers, whereas now digital campaigns provide an instant, prominent message. Social media marketing has been on the rise for some time, and in the last few years, video marketing on […]

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    2020 Email Marketing Trends That Are Here to Stay

    Posted on August 25, 2020

    We’ve found five 2020 email marketing trends that can enhance your current strategy and are likely to become standards in the future of email marketing.

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    Is Your Website Optimized for the Onslaught of Voice Searches in 2020?

    Posted on July 27, 2020

    “Hey Siri, what oil companies are around me?” If you’re like 55% of Americans, chances are you use voice search to learn about services and offerings from local businesses.

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    10 Tips for Persuasive Instagram Marketing

    Posted on June 24, 2020

    With people spending more time on social media than ever before, you’re going to want to keep your brand in front of your customers by spending time where they like to hang out. Use these ten tips to make the most out of your digital marketing strategy and your Instagram profile in particular.

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    Marketing Is More Important Now Than Ever

    Posted on May 28, 2020

    Businesses and customers alike are facing financial stress during the COVID-19 situation. Everyone is facing similar problems, including layoffs, uncertainty, and general stress. What your customers are looking for at this time is support and communication from you. They’ve waited out the quarantine, they’ve spent more time on digital platforms such as Facebook and Instagram, […]

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    Steps Your Company Can Take to Keep Business on Track

    Posted on April 7, 2020

    Circumstances caused by the spread of COVID-19 across the world have caused many businesses to slow down or even come to a complete halt. In uncertain times, many small business owners are under pressure, which is why we at Consumer Focus™ Marketing have come up with some tips to help. These steps are actionable measures that your company can take to prepare to bounce back when restrictions are lifted and you are able to return to normal operations.

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    How to Communicate with Customers during Times of Stress

    Posted on March 24, 2020

    Coronavirus has impacted our community and world to a degree that most people did not expect. As businesses of all shapes and sizes attempt to navigate COVID-19, they search for ways to make the most out of the stressful and unwelcome situation. Your customers are looking to you for reassurance and guidance: and that’s what […]

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    Make the Most of Your Direct Mail Marketing Campaigns

    Posted on February 25, 2020

    Contrary to popular belief, print marketing isn’t dead! In fact, with new innovations and digital advancements, print is more effective than ever when it comes to closing more sales. Keep reading to learn more about SmartMail: the latest revolution in combining print and digital marketing. What Is SmartMail? SmartMail is a program that allows businesses […]

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    Marketing Trends We’re Vouching for in 2020

    Posted on January 28, 2020

    We’re welcoming another year! And with another year comes new forecasts in the marketing industry. There’s plenty to look forward to and we’ve narrowed down the list to several key marketing initiatives that can help boost your business in the new decade. Read on to learn more about which marketing trends your company should utilize […]

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    Set Yourself up for Marketing Success in 2020

    Posted on December 18, 2019

    As 2019 comes to a close, business owners are preparing for vacation time celebrating with loved ones. Has your company started to think about your marketing plan for the coming year?

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    The Importance of Blogging for Business

    Posted on November 20, 2019

    Are you currently blogging on your business’s website? If you don’t have a blog or if you’ve let your regular blog publication schedule slip, it’s not too late to right the ship. Consumer Focus Marketing wants to fill you in on why blogging is so important for your business. Continue reading this blog post to […]

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    Pay-Per-Click Advertising in a Digital Marketing World

    Posted on October 15, 2019

    As the world becomes more and more digital, it’s important to stay on top of the changing times. Digital marketing holds a variety of different advertising methods for a range of budgets including a flat fee, cost per thousand, cost per view, and cost per click. The last method, more commonly known as pay-per-click advertising, […]

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    Print Isn’t Dead: Integrating Print Marketing with Digital Campaigns

    Posted on September 16, 2019

    Don’t dig a grave for print marketing campaigns just yet! Marketing professionals across the country agree that print still has a place at the table. In fact, print might be making a comeback! Read on to find out why you shouldn’t completely ditch print marketing efforts, and how print marketing can be used to strategically […]

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    Mix up Your Company’s Social Media Strategy

    Posted on August 20, 2019

    Social media platforms, such as Facebook and Instagram, are a great way to show your audience who you really are. The experts at Consumer Focus Marketing have compiled a list of tips to keep your social media posts sharp, engaging, and exciting for your customers, helping you secure a further reach and more sales. Increase […]

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    5 Ways to Update Your Website Before the Fall

    Posted on August 1, 2019

    For energy providers, September marks the start of the busiest time of year. Is your website ready for the next big rush? Use this quick update checklist to assess if your website needs a refresh. Summer is the perfect time to work with a local marketing company to whip your site into shape. Identify your […]

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    Marketing to Millennials

    Posted on July 15, 2019

    In 2018, Consumer Focus™ Marketing conducted several Millennial focus groups across the Northeast to gain insight on preferred marketing channels, consumption behaviors, attitude toward the energy industry, and interaction with products and services. So, what’s all the fuss about Millennials? The Millennial Generation consists of individuals born between 1982 and 1997. They represent 35% of […]

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    Setting Campaign Objectives for Your Social Media Ads

    Posted on May 17, 2019

    Social media advertising continues to be one of the leading elements of marketing strategy in 2019. It is an effective method to engage customers, expand your reach, and achieve target marketing goals with trackable results.

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    4 Environmentally Conscious Companies We Are Happy to Work With

    Posted on April 22, 2019

    There is always a choice when it comes to the companies you work with on a daily basis. On Earth Day this year, we are looking at four companies that are helping us to do business in a more eco-friendly way. Adobe Adobe is all about sustainability as a way of life. They believe that […]

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    Is Google Sabotaging Your Ranking?

    Posted on March 18, 2019

    So you’ve kept your website up to date and followed some of the latest SEO best practices, but you’re still not happy with your standing in Google’s search results? You’re not alone.

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    Simple Ways to Get More Online Reviews

    Posted on February 26, 2019

    The stats are in! A whopping 95% of shoppers read online reviews before making a purchase.[1] This is just one of the many figures that prove that online reviews are critical for every business to have. So, what’s the fuss about online reviews? They make your business more appealing to potential customers and the Internet. […]

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