A Resource for Energy Marketers

  • 5 Steps to Help Align Your Employee and Marketing Messaging

    By now, you’ve likely heard about the benefits of having a streamlined, cohesive marketing strategy across all of your social media profiles, print, and web marketing. It’s a no-brainer that having top-notch marketing will garner more web traffic and new customers, but now it’s time to take the final step and ensure the people at […]

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    2023 Must-Have Training for the Energy Industry

    This new year Consumer Focus Marketing wants to help energy companies thrive with products and services specifically geared toward training staff members, technicians, and managers in the propane and oil heat industries. Our workforce development training services dive into the specific skills teams need to thrive in the fast-paced energy industry with greater efficiency, improved […]

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    Plan Your Marketing for the New Year Now

    More likely than not, you probably use some kind of schedule or calendar to help manage your oil, propane, or energy company. Without a way to keep track of your to-dos and operations, you’d be lost—so why not use the same strategy when it comes to planning your marketing? If you plan ahead, not only […]

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    The Hottest Marketing Trends and Tips for 2023

    Another year has gone by, and a new one is right around the corner! This means the team at Consumer Focus Marketing has another batch of new forecasts in the marketing industry. Since there’s so much to look forward to in 2023, we made it a priority to narrow down the list to several key […]

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    3 Fun Ways to Engage with Your Customers on Social Media

    How do you like to unwind after a long day? If you’re like 82% of the country’s population[1], your free time may include scrolling on social media to catch up on the latest news, see what your friends are up to, and maybe even find and share a funny meme or two. The fact is, […]

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    3 Ways to Get Employees Involved with Your Company’s Social Media

    Having a social media presence means showing up where your customers are spending time—on platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube. But how do you make your posts engaging and authentic? The answer is by getting your employees and team members involved. When customers see real staff from your company on your social […]

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    Plan Your Fall Marketing Strategy

    When it comes to managing your oil, propane, or energy company, we’re willing to bet you use some type of schedule or calendar to keep track of your to-dos and operations. Why not utilize the same strategy when it comes to planning your marketing? Planning ahead takes stress off your plate and optimizes your schedule […]

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    How Your Website Could Be Hurting Your Business

    When was the last time you updated your website? If it’s been a while, it’s been too long! Outdated or incorrect content can deter potential business from new and existing customers alike. Check out this blog post from Consumer Focus Marketing to learn five reasons you need to update your website now: Top Reasons You […]

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    Does Email Marketing Really Work?

    Four billion people[1] check their emails daily—that’s 99% of email users worldwide[2]. Are you tapping into the huge potential market that’s out there? Keeping in touch with your customers is more valuable now than ever before, and with technological advancements, it’s getting easier for you to do so. Take advantage of the market at your […]

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    Train Your CSRs on How to Answer Difficult Customer Questions

    As the weather cools down, you can expect more frequent customer interactions between oil orders, service requests, price quotes, and more. When your employees speak with customers, there’s always a chance that the customer will ask a difficult question. Are you confident that your customer service representatives (CSRs) are prepared to rise to the challenge […]

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    Having a Hard Time Hiring? We Can Help

    If you’re struggling to find quality job applicants to fill much-needed positions at your fuel or HVAC company, we’re here to help. Consumer Focus ™ Marketing employs experts in the energy industry who have years of experience filling vacant positions with highly qualified and experienced candidates in the propane and energy industries. Check out our […]

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    How to Incorporate Pay Per Click into Your Marketing Strategy

    Have you ever heard of pay-per-click advertising for your business? Pay-per-click, or PPC, is a digital marketing strategy that helps you get found at the top of search results, in front of organic search results. PPC ads are predominantly done on Google but can also be run on Bing. As the name suggests, with PPC […]

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    Plan Your Fall Marketing before Business Ramps Up

    When it comes to managing your oil, propane, or energy company, we’re willing to bet you use some type of schedule or calendar to keep track of your to-dos and operations. Why not utilize the same strategy when it comes to planning your marketing? Planning ahead takes stress off your plate and optimizes your schedule […]

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    Michelle Wilson: Propane Rookie to Industry Champion

    Recent Feature in BPN Magazine In a recent article published in the May 2022 issue of BPN Magazine, learn how one of our leaders worked her way up from an internship to a workforce development pioneer. Michelle Wilson played a major role in developing GeneratioNext Propane Pros, a workforce development program committed to helping propane […]

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    How to Pivot Your Propane Marketing Game Plan

    Recent Feature in BPN Magazine In a recent article published in the May 2022 issue of BPN Magazine, our creative director shared her tips on how to pivot your propane marketing strategy to stay ahead of industry curveballs. Read on to check out the full article. So far, 2022 has come with its fair share […]

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