A Resource for Energy Marketers

  • Emergency Fuel Response and Teams Keeping the Power On

    Posted on July 6, 2021

    Over the last decade, at least 100 tropical storms and hurricanes have hit the U.S. causing major damage and affecting our country’s ability to maintain day-to-day operations. Just 4 months ago, the state of Texas declared a power crisis following a severe winter and ice storm leading to 164 deaths and over $195 billion in […]

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    Fueling the Workforce

    Posted on June 9, 2021

    By Cetane Associates on June 8, 2021 Thirty years ago, Bill Hickey started his military career as a reservist. Bill was brought up with a great respect for his country and those who had served it in the military. Over the next 3 decades, Bill would serve in Kosovo, Iraq, and Guatemala. He brought his […]

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    Veteran Job Candidates Are Fueling the Energy Workforce

    Posted on June 8, 2021

    It’s likely no news to you that the propane and heating oil industries, much like the energy sector and the broader economy, have been experiencing a shortage of workers, especially in regard to delivery drivers with the training and certifications necessary to operate bobtails and other propane equipment. But there is untapped potential available in […]

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    How Does Page Experience Affect Your Website’s SEO?

    Posted on May 10, 2021

    Running a website is crucial to your business’s success—but did you know that user experience has a big impact on search engine optimization (SEO)? That’s right: the better experience a user has, the higher your website will rank in Google search results. Consumer Focus Marketing is here to help with some specific functionality tips to […]

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    What You’re Missing If You’re Skipping Social Media Advertising

    Posted on April 12, 2021

    Social media continues to be a major player in digital marketing strategy. Is your business using it to the best of its ability? Paid social media advertising is a favorite among marketing experts and business owners alike because it can deliver major results with minimal investment. If you’re on the fence about how social media […]

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    Why Are Online Reviews So Important for Local Businesses?

    Posted on March 17, 2021

    If you’re a local business owner, you’ve probably heard time and time again how much online reviews matter to consumers. But are you aware of how much they should matter to you? Online customer reviews directly influence your organic search ranking online, or how frequently your business is showing up when users search the Internet […]

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    Becoming Your Customers’ Bioheat® Fuel Expert

    Posted on February 5, 2021

    If you deliver Bioheat® heating fuel or are looking into making the switch, now’s a good time to position yourself as the experts on Bioheat® fuel and biodiesel for your customers.

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    Top Benefits of Pay-Per-Click Advertising for Small Businesses

    Posted on January 7, 2021

    Have you been trying to get your company higher up in Google’s search engine results organically? Oftentimes, it can be difficult to get onto the top of page 1 organically, so you might be looking for a shortcut. If so, here at Consumer Focus Marketing, we have a really good strategy for you: pay-per-click (PPC). […]

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    Top Benefits of Link Building for SEO

    Posted on November 19, 2020

    Are you a local business that is trying to figure out SEO? Good news! You’ve come to the right place. Consumer Focus Marketing is here to help you navigate the ever-changing SEO landscape.

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    Tips for Successful & Strategic Bioheat® Oil Marketing

    Posted on October 29, 2020

    Bioheat® heating oil is the buzzword taking the energy industry by storm this year. Energy marketers and consumers in the Northeast are talking. Homeowners are asking, what is this alternative liquid heating fuel? Can it really reduce my carbon footprint? And energy providers are wondering, how do we incorporate Bioheat® fuel into our marketing strategy? […]

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    Why You Need to Market with Videos on Social Media

    Posted on September 17, 2020

    If you own a business, you know that marketing channels and strategies are ever-changing. Print marketing campaigns used to be the primary form of reaching customers, whereas now digital campaigns provide an instant, prominent message. Social media marketing has been on the rise for some time, and in the last few years, video marketing on […]

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    2020 Email Marketing Trends That Are Here to Stay

    Posted on August 25, 2020

    We’ve found five 2020 email marketing trends that can enhance your current strategy and are likely to become standards in the future of email marketing.

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    Is Your Website Optimized for the Onslaught of Voice Searches in 2020?

    Posted on July 27, 2020

    “Hey Siri, what oil companies are around me?” If you’re like 55% of Americans, chances are you use voice search to learn about services and offerings from local businesses.

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    10 Tips for Persuasive Instagram Marketing

    Posted on June 24, 2020

    With people spending more time on social media than ever before, you’re going to want to keep your brand in front of your customers by spending time where they like to hang out. Use these ten tips to make the most out of your digital marketing strategy and your Instagram profile in particular.

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    Marketing Is More Important Now Than Ever

    Posted on May 28, 2020

    Businesses and customers alike are facing financial stress during the COVID-19 situation. Everyone is facing similar problems, including layoffs, uncertainty, and general stress. What your customers are looking for at this time is support and communication from you. They’ve waited out the quarantine, they’ve spent more time on digital platforms such as Facebook and Instagram, […]

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    Resources for Marketing during COVID-19

    Posted on May 21, 2020

    We at Consumer Focus™ Marketing are closely monitoring the circumstances surrounding the novel coronavirus, more commonly known as COVID-19. Our team has the technology and infrastructure to continue to provide our marketing services remotely, securely, and seamlessly. During these challenging times, we are utilizing our resources to help our clients in any and all ways […]

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    Steps Your Company Can Take to Keep Business on Track

    Posted on April 7, 2020

    Circumstances caused by the spread of COVID-19 across the world have caused many businesses to slow down or even come to a complete halt. In uncertain times, many small business owners are under pressure, which is why we at Consumer Focus™ Marketing have come up with some tips to help. These steps are actionable measures that your company can take to prepare to bounce back when restrictions are lifted and you are able to return to normal operations.

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    How to Communicate with Customers during Times of Stress

    Posted on March 24, 2020

    Coronavirus has impacted our community and world to a degree that most people did not expect. As businesses of all shapes and sizes attempt to navigate COVID-19, they search for ways to make the most out of the stressful and unwelcome situation. Your customers are looking to you for reassurance and guidance: and that’s what […]

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    Make the Most of Your Direct Mail Marketing Campaigns

    Posted on February 25, 2020

    Contrary to popular belief, print marketing isn’t dead! In fact, with new innovations and digital advancements, print is more effective than ever when it comes to closing more sales. Keep reading to learn more about SmartMail: the latest revolution in combining print and digital marketing. What Is SmartMail? SmartMail is a program that allows businesses […]

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    Marketing Trends We’re Vouching for in 2020

    Posted on January 28, 2020

    We’re welcoming another year! And with another year comes new forecasts in the marketing industry. There’s plenty to look forward to and we’ve narrowed down the list to several key marketing initiatives that can help boost your business in the new decade. Read on to learn more about which marketing trends your company should utilize […]

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