A Resource for Energy Marketers

  • How to Empower Your Employees for Better Customer Retention & Acquisition

    Your customer service team has a crucial role to play when it comes to driving customer satisfaction and building brand loyalty. They’re the front lines of your company, interacting with customers daily and helping solve problems. If you want your customer service representatives to perform at their very best, it’s important that you give them […]

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    Top Reasons Why Your Website Overhaul Can’t Wait

    When was the last time you looked at your website with the eyes of a potential customer? If this critical piece of your brand’s marketing puzzle isn’t up to snuff with consumers, you could wind up paying the price in lost sales. While the lifespan of your website can depend on several factors including user […]

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    Are Your CSRs Communicating Effectively with Homeowners?

    Your customer service representatives are the front lines of your business. When a customer needs to schedule an appointment, order fuel, or pay their bill, they will often interact with at least one of your CSRs—and that’s to say nothing of what happens if your customers have questions or concerns. With customer needs changing and […]

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    How a Great Website Can Help Your Business Grow

    Consumers have a lot of choices to make these days, and we can all agree that there are more options than ever for everything from different places to eat to types of cars to drive. Choosing an energy company to trust with their home’s comfort and safety is a big ask and your website is […]

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    How to Grow Your Audience on Social Media This Year

    Energy companies just like yours use social media platforms daily to connect with their audiences, raise awareness about their service offerings, and gain loyal customers. An engaged following on one or more social media platforms allows you to effectively get the word out about new products, special discounts, and more—but the number of followers you […]

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    Tips for CSRs to Handle Customer Complaints & Problems

    This is the time of the year when customer service representatives in the energy industry are dealing with the most customer interactions. Inevitably, your CSRs will eventually speak with a customer with a difficult-to-resolve complaint—how will your CSRs respond? At Consumer Focus Marketing, we’re proud to be the energy industry’s experts in customer service representative […]

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    Promoting Retention via Customer Service Representative Training

    Retention of both customers and employees can be a challenge, especially in the fuel delivery and energy sector. After all, though fuel delivery is a necessity, there are countless other companies you have to compete with, and both customers and employees are liable to leave if they feel there is a better offer elsewhere. In […]

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    How We Keep Your Brand in Front of Customers

    While “a la carte” is a good way to order your favorite Spanish cuisine, it’s not a great way to do marketing—at least, it doesn’t maximize the potential that a complete suite of integrated marketing has to offer. Consumer Focus Marketing’s experts do everything possible to get your brand in front of people’s eyes, whether […]

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    The Hottest Marketing Trends and Tips for 2024

    Another year has gone by, and a new one is right around the corner! This means the team at Consumer Focus Marketing has another batch of new forecasts in the marketing industry. Since there’s so much to look forward to in 2024, we made it a priority to narrow down the list to several key […]

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    Preparing Your Marketing Plan for the New Year

    If you do one thing for your business’s marketing strategy next year, make it this: create a marketing plan outline for each month, or find a reliable marketing agency to do it for you. It doesn’t have to be fancy, but the important thing is having some semblance of a calendar that your team can […]

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    Top Issues Faced by Customer Service Representatives

    In a time when customer needs are changing and evolving, it’s more critical now than ever that your company provides excellent, timely customer support; however, great customer service and support isn’t easy. Each call your customer service representatives receive can be crucial, and if issues or pain points aren’t handled correctly, both existing and future […]

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    How to Use a Social Media Giveaway to Engage with Your Customers

    It seems like everyone is on social media these days, from your customers and community to your competition. It’s critical that you leverage social media to show off your company and products, otherwise you risk missing out on a big opportunity to grow your business. But how do you grab and keep the attention of […]

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    The #1 Way to Improve Employee Retention & Customer Satisfaction

    Did you know that each month, anywhere from 3 to 4.5 million US workers quit their jobs? A survey found that 94% of those employees would stay at their current employer if they invested in the employee’s long-term learning[1]. This statistic makes it clear as day that employees care whether or not their boss and […]

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    How to Use Pay-Per-Click Advertising to Expand Your Energy Business

    If you’re up to date on the marketing and advertising world, you’ve likely heard discussion of pay-per-click marketing, also known as PPC. This technology combines tried-and-true digital advertising with today’s latest and greatest advertisement target selection criteria to show your ads to the homeowners and business owners who are most likely to engage with your […]

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    Top Benefits of Pay-Per-Click Advertising for Small Businesses

    Have you been trying to get your company higher up in Google’s search engine results organically? Oftentimes, it can be difficult to get onto the top of page 1 organically, so you might be looking for a shortcut. If so, here at Consumer Focus Marketing, we have a tool in our energy marketing arsenal that […]

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