A Resource for Energy Marketers

  • Fueling the Workforce

    By Cetane Associates on June 8, 2021 Thirty years ago, Bill Hickey started his military career as a reservist. Bill was brought up with a great respect for his country and those who had served it in the military. Over the next 3 decades, Bill would serve in Kosovo, Iraq, and Guatemala. He brought his […]

    Read More...

    Veteran Job Candidates Are Fueling the Energy Workforce

    It’s likely no news to you that the propane and heating oil industries, much like the energy sector and the broader economy, have been experiencing a shortage of workers, especially in regard to delivery drivers with the training and certifications necessary to operate bobtails and other propane equipment. But there is untapped potential available in […]

    Read More...

    How Does Page Experience Affect Your Website’s SEO?

    Running a website is crucial to your business’s success—but did you know that user experience has a big impact on search engine optimization (SEO)? That’s right: the better experience a user has, the higher your website will rank in Google search results. Consumer Focus Marketing is here to help with some specific functionality tips to […]

    Read More...

    What You’re Missing If You’re Skipping Social Media Advertising

    Social media continues to be a major player in digital marketing strategy. Is your business using it to the best of its ability? Paid social media advertising is a favorite among marketing experts and business owners alike because it can deliver major results with minimal investment. If you’re on the fence about how social media […]

    Read More...

    Why Are Online Reviews So Important for Local Businesses?

    If you’re a local business owner, you’ve probably heard time and time again how much online reviews matter to consumers. But are you aware of how much they should matter to you? Online customer reviews directly influence your organic search ranking online, or how frequently your business is showing up when users search the Internet […]

    Read More...

    Becoming Your Customers’ Bioheat® Fuel Expert

    If you deliver Bioheat® heating fuel or are looking into making the switch, now’s a good time to position yourself as the experts on Bioheat® fuel and biodiesel for your customers.

    Read More...

    Top Benefits of Pay-Per-Click Advertising for Small Businesses

    Have you been trying to get your company higher up in Google’s search engine results organically? Oftentimes, it can be difficult to get onto the top of page 1 organically, so you might be looking for a shortcut. If so, here at Consumer Focus Marketing, we have a really good strategy for you: pay-per-click (PPC). […]

    Read More...

    Top Benefits of Link Building for SEO

    Are you a local business that is trying to figure out SEO? Good news! You’ve come to the right place. Consumer Focus Marketing is here to help you navigate the ever-changing SEO landscape.

    Read More...

    Tips for Successful & Strategic Bioheat® Oil Marketing

    Bioheat® heating oil is the buzzword taking the energy industry by storm this year. Energy marketers and consumers in the Northeast are talking. Homeowners are asking, what is this alternative liquid heating fuel? Can it really reduce my carbon footprint? And energy providers are wondering, how do we incorporate Bioheat® fuel into our marketing strategy? […]

    Read More...

    Why You Need to Market with Videos on Social Media

    If you own a business, you know that marketing channels and strategies are ever-changing. Print marketing campaigns used to be the primary form of reaching customers, whereas now digital campaigns provide an instant, prominent message. Social media marketing has been on the rise for some time, and in the last few years, video marketing on […]

    Read More...

    Email Marketing Trends That Are Here to Stay

    We’ve found five 2020 email marketing trends that can enhance your current strategy and are likely to become standards in the future of email marketing.

    Read More...

    Is Your Website Optimized for the Onslaught of Voice Searches in 2020?

    “Hey Siri, what oil companies are around me?” If you’re like 55% of Americans, chances are you use voice search to learn about services and offerings from local businesses.

    Read More...

    10 Tips for Persuasive Instagram Marketing

    With people spending more time on social media than ever before, you’re going to want to keep your brand in front of your customers by spending time where they like to hang out. Use these ten tips to make the most out of your digital marketing strategy and your Instagram profile in particular.

    Read More...

    Marketing Is More Important Now Than Ever

    Businesses and customers alike are facing financial stress during the COVID-19 situation. Everyone is facing similar problems, including layoffs, uncertainty, and general stress. What your customers are looking for at this time is support and communication from you. They’ve waited out the quarantine, they’ve spent more time on digital platforms such as Facebook and Instagram, […]

    Read More...

    Resources for Marketing during COVID-19

    We at Consumer Focus™ Marketing are closely monitoring the circumstances surrounding the novel coronavirus, more commonly known as COVID-19. Our team has the technology and infrastructure to continue to provide our marketing services remotely, securely, and seamlessly. During these challenging times, we are utilizing our resources to help our clients in any and all ways […]

    Read More...