A Resource for Energy Marketers

When it comes to running a successful business, you might be missing out on one very important untapped resource: your employees’ input! Your employees are oftentimes at the frontlines of your everyday customer interactions and have valuable insight to share about your customers’ needs as well as the innerworkings of your current business model. Keep […]

At Consumer Focus Marketing™, we understand that creating a new website from scratch can seem like a daunting process for a business owner in the energy industry. In fact, it can be difficult to know where to start. Luckily, our website services make completing your website easy. Our professionals are experts at programming, designing, writing, […]

Spring cleaning isn’t just for your home, office, or inbox. In fact, now is the time for business owners to switch gears and adjust their marketing for the warmer months ahead. Now is a crucial time to revive your website. Your website is your company’s online storefront. It is imperative to keep it up to […]

How did your customer service representatives do over the busy heating season? Equip them to handle even the toughest inquiries and improve your customers’ overall satisfaction when you enroll your team in a Consumer Focus CSR training focus group. Keep reading to learn the top ways that our customer service representative training can improve your […]

Speed, convenience, and interest are paramount when it comes to operating a successful business website and driving conversion rates. Luckily, Consumer Focus Marketing has highlighted some of the best website features that energy companies like yours are using in 2023. Keep reading to learn some of the most engaging website features you should be adding […]

Did you know your customer service representatives play a huge role in driving your equipment sales? Customer service representatives (CSRs) at your energy company are tasked with answering the tough questions and are the first point of contact for new customers to engage with on the phone, via email responses, or sometimes in-person. It’s vital […]

When it comes to fostering a balanced, healthy work environment for employees, its best to consider options that help you shut the revolving door on your company. With the incoming generation of employees looking to secure well-paying positions with great benefits and a potential for upward mobility, the fuel and HVAC industries have a unique […]

Running a successful energy business means being responsible for a lot of moving parts. One of the most crucial factors to a company’s overall success is keeping customers up-to-date and well-informed about daily business activities, delivery schedules, and ongoing promotions. If you’ve been considering what the best marketing channels are for circulating different types of […]

Ready to grow your business in 2023? The best place to start is online. Maintaining an active social media presence can help establish brand awareness among customers, define a brand’s values and identity, and give a company an easy way to connect with customers while driving traffic to the company’s website and gaining new customers […]

By now, you’ve likely heard about the benefits of having a streamlined, cohesive marketing strategy across all of your social media profiles, print, and web marketing. It’s a no-brainer that having top-notch marketing will garner more web traffic and new customers, but now it’s time to take the final step and ensure the people at […]

This new year Consumer Focus Marketing wants to help energy companies thrive with products and services specifically geared toward training staff members, technicians, and managers in the propane and oil heat industries. Our workforce development training services dive into the specific skills teams need to thrive in the fast-paced energy industry with greater efficiency, improved […]

More likely than not, you probably use some kind of schedule or calendar to help manage your oil, propane, or energy company. Without a way to keep track of your to-dos and operations, you’d be lost—so why not use the same strategy when it comes to planning your marketing? If you plan ahead, not only […]

Another year has gone by, and a new one is right around the corner! This means the team at Consumer Focus Marketing has another batch of new forecasts in the marketing industry. Since there’s so much to look forward to in 2023, we made it a priority to narrow down the list to several key […]

How do you like to unwind after a long day? If you’re like 82% of the country’s population[1], your free time may include scrolling on social media to catch up on the latest news, see what your friends are up to, and maybe even find and share a funny meme or two. The fact is, […]

Having a social media presence means showing up where your customers are spending time—on platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube. But how do you make your posts engaging and authentic? The answer is by getting your employees and team members involved. When customers see real staff from your company on your social […]