A Resource for Energy Marketers

Customer service calls will always be part of the propane, heating oil, or energy business. That said, not every call needs to happen. Many inbound calls are repetitive and preventable with the right marketing tools. When customers can quickly find what they need, your customer service representatives (CSRs) can spend less time answering the same […]

A strong marketing plan is essential for driving growth and staying competitive in today’s dynamic energy industry. Strategic marketing ensures you’re reaching the right customers, delivering valuable messaging, and ultimately boosting your bottom line. But where do you start? If your current strategy feels outdated or lacks focus, it might be time to revisit your […]

Marketing continues to evolve at a rapid pace, shaped by changing consumer behavior, advances in technology, and new expectations of how brands connect with their audiences. With 2026 right around the corner, businesses have an opportunity to look ahead and adapt to the shifting marketing strategies that will influence how they engage, compete, and grow […]

Your business’s marketing plan is not something that should only be revisited at the start of the new year, although it can be a great time to reset and refocus. Effective marketing comes from ongoing planning and consistent effort that supports your goals throughout the year. Treating your marketing as a continuous process helps keep […]

Are you keeping up with online reviews? When someone writes a review, it’s an opportunity to demonstrate customer service, rectify challenging situations, attract new customers, and keep current ones happy. Read this blog from Consumer Focus Marketing to learn why reviews and review management are essential to your business. Customer Reviews Should Be Top of […]

Read Consumer Focus Marketing’s latest feature in LP Gas Magazine to discover tips that can help your company create and execute an effective marketing strategy that will grow your business. “Competition among heating companies during the busy fall and winter season can be fierce. To succeed, it’s not enough to just show up. You have […]

When competing for the attention of potential customers online, waiting for long-term marketing efforts to show substantial results can feel like standing in line at the busiest store in your area. Pay-per-click, also known as PPC, advertising offers a way to move forward faster. By launching ads that appear instantly in front of your target […]

With effective email marketing, you can reach your audience directly and easily point them to more information on your website, a dedicated landing page, your social media accounts, or anywhere else. Our team specializes in developing custom email marketing for the energy industry. Read this blog from Consumer Focus Marketing to learn why you shouldn’t […]

Without an active social media presence, it can be difficult to compete with other local businesses. A strong social media presence helps companies like yours stay connected with their community, build brand awareness, and interact with customers. Through comments, shares, and messages, your company builds trust and loyalty with customers. Read this blog from Consumer […]

Read Consumer Focus Marketing’s latest feature in Butane-Propane News (BPN) for a toolkit to ensure your company gets the most value possible out of your next enrollment campaign. “Have your enrollment campaign promotion tactics gone stale? Are you signing up as many customers as you can? Are you ready to evaluate your enrollment campaign marketing […]

Reaching customers where they are these days can be tough. The internet continues to become more complex and competitive each year. With more users finding businesses through search and online, propane companies can no longer rely on only word of mouth referrals. Read this blog from Consumer Focus Marketing to learn the top marketing strategies […]

When was the last time you evaluated your online marketing strategy or thought about areas for improvement and your audience reach? No matter the time of year, potential leads may be searching for your services. When they start looking for local energy companies online, will they find your website, and will it convert them to […]

Consumers have a lot of choices to make these days, and we can all agree that there are more options than ever for everything from different places to eat to types of cars to drive. Asking a potential customer to trust your energy company with their home’s comfort and safety is a big deal, and […]

As winter fades and warmer temperatures approach, now is the perfect time to connect with customers while cold weather is still fresh in their minds. Planning your strategic marketing now with Consumer Focus Marketing can help secure appointments, retain customers, and drive revenue for the months ahead. From scheduling installations to promoting tune-ups and payment […]

Read Consumer Focus Marketing’s latest feature in Indoor Comfort Magazine for a guide to the latest marketing trends and how to utilize them to make sure your company stands out to customers in your area. “New year, new marketing strategy? Not exactly. However, there are marketing trends on the horizon for 2025 that you don’t […]