A Resource for Energy Marketers

  • Top Issues Faced by Customer Service Representatives

    In a time when customer needs are changing and evolving, it’s more critical now than ever that your company provides excellent, timely customer support; however, great customer service and support isn’t easy. Each call your customer service representatives receive can be crucial, and if issues or pain points aren’t handled correctly, both existing and future […]

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    How to Use a Social Media Giveaway to Engage with Your Customers

    It seems like everyone is on social media these days, from your customers and community to your competition. It’s critical that you leverage social media to show off your company and products, otherwise you risk missing out on a big opportunity to grow your business. But how do you grab and keep the attention of […]

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    The #1 Way to Improve Employee Retention & Customer Satisfaction

    Did you know that each month, anywhere from 3 to 4.5 million US workers quit their jobs? A survey found that 94% of those employees would stay at their current employer if they invested in the employee’s long-term learning[1]. This statistic makes it clear as day that employees care whether or not their boss and […]

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    How to Use Pay-Per-Click Advertising to Expand Your Energy Business

    If you’re up to date on the marketing and advertising world, you’ve likely heard discussion of pay-per-click marketing, also known as PPC. This technology combines tried-and-true digital advertising with today’s latest and greatest advertisement target selection criteria to show your ads to the homeowners and business owners who are most likely to engage with your […]

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    Top Benefits of Pay-Per-Click Advertising for Small Businesses

    Have you been trying to get your company higher up in Google’s search engine results organically? Oftentimes, it can be difficult to get onto the top of page 1 organically, so you might be looking for a shortcut. If so, here at Consumer Focus Marketing, we have a tool in our energy marketing arsenal that […]

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    Misconceptions about Email Marketing: Busting Common Myths

    When you were growing up, did you believe that if you accidentally swallowed your chewing gum, it would take seven years to digest it? As it turns out, that is a common misconception, not a fact; there are many more myths in our lives, some of which revolve around marketing. Consumer Focus Marketing is the […]

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    Top 4 Tips to Find Your Next Great Hire

    Are you having a hard time finding quality job applicants to fill much-needed positions at your fuel or HVAC company? When you’re trying to find that perfect fit for a vacancy, it can be difficult to know where to begin. This is a common problem in the energy industry, and that’s why the energy marketing […]

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    Growing Your Customer Base in Tough Times

    As we all know, the energy industry has seen a lot of unpredictability in recent years. The rise and fall of prices, legislation, a push for clean and renewable fuels, new technologies for equipment, staff shortages, unpredictable weather conditions, and global conflict are just a few of the many factors to consider when developing campaigns […]

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    Why You Shouldn’t Wait Until the Last Minute to Work on Your SEO

    When it comes to your SEO strategy, timing is everything, and planning is an absolute must. Our team at Consumer Focus Marketing knows the energy industry like the back of our hand, and we’re constantly evolving our skills to help your company reach the widest audience possible. It’s essential to plan your SEO strategy ahead […]

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    How to Improve Your Search Engine Rank with SEO Secrets

    Are you wondering how your company can show up higher in search results for the products and services you offer? Consumer Focus Marketing can help you set yourself up for success during the busy season by planning your SEO strategy now. We’re the marketing experts that the energy industry trusts who specialize in digital marketing […]

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    Promote Safety: Rely on Propane Experts for Your Marketing

    This Propane Safety Month, Consumer Focus Marketing™ is going above and beyond to help our clients spread the word about propane safety to their customers. As propane marketing experts, we know the industry inside-out and are committed to helping our clients provide useful, up-to-date, and relevant information regarding safe propane use, helpful tips, and other […]

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    Revamp Your Marketing Strategy for Summer 2023

    When it comes to having effective marketing and growing your business in the propane industry, one thing is vital: your digital marketing strategy. To maintain a successful online presence and create a brand your customers can connect with and trust before the next heating season begins, why not use this summer to revamp your marketing […]

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    How to Increase HVAC Equipment Sales in the Summer

    Energy businesses need to work even harder to secure equipment sales during the hottest months of the year. Make your company stand out among all the competing HVAC and full-service companies that your customers must choose from by revamping your equipment sales marketing strategy with us. Consumer Focus Marketing™ offers comprehensive services to develop your […]

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    5 Ways to Update Your Website Before Summer Begins

    For energy providers, the warmer weather brings with it a whole suite of summer-specific services. Is your website ready for the next big rush? Use this quick update checklist to assess if your website needs a refresh. Summer is the perfect time to work with a local marketing company to whip your site into shape. […]

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    How Your Employees’ Input Can Help Your Company

    When it comes to running a successful business, you might be missing out on one very important untapped resource: your employees’ input! Your employees are oftentimes at the frontlines of your everyday customer interactions and have valuable insight to share about your customers’ needs as well as the innerworkings of your current business model. Keep […]

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