Reaching customers where they are these days can be tough. The internet continues to become more complex and competitive each year. With more users finding businesses through search and online, propane companies can no longer rely on only word of mouth referrals. Read this blog from Consumer Focus Marketing to learn the top marketing strategies that can help your propane business achieve higher levels of success and acquire and retain more customers.
5 Key Marketing Tools for Propane Companies
1. Digital Advertising
Digital advertising is one of the strongest marketing tools propane companies can use. Digital ads allow you to target specific audiences, tailor your campaigns, and show up in online searches, for example, when someone in your service area searches “propane delivery near me.” Plus, digital ads are trackable; you can measure the performance of your digital ads and continually make them better and more effective.
2. An Engaging Website
Many people spend their days online, from work to research, shopping, socializing, and more. How can you be sure your company’s website will keep users interested enough to not click away? Your company’s website is the hub of all your marketing efforts, and there are many moving parts that work together to make a successful website. How is yours performing? A well-designed, engaging, and fast website is more likely to have repeat visitors. According to Forbes, 88% of online users won’t return to a website if they have had a bad experience with it.[1]
3. Online Customer Reviews
Online customer reviews are social proof that your business is one customers can count on. With that, good online reviews can influence buying decisions from local customers, and strong reviews can really impact how many customers choose your business over your competitors.
4. Strong Social Media Presence
A strong social media presence helps companies stay connected with their community, build brand awareness, and interact with customers. Through comments, shares, and messages, your company can build trust and loyalty. Social media is ideal for posting delivery updates, safety tips, and more.
Related Post: How to Use Social Media for Customer Retention
5. Customer Enrollment Marketing
Customer enrollment campaigns can bring in revenue and stability for your company. Marketing your campaigns strategically can deliver benefits such as stable cash flow, ease for customers, attract and retain new customers.
Let Us Help You Build a Marketing Strategy
Consumer Focus Marketing offers everything you need to create an active presence on the web. You can count on us to provide a seamless working experience and a final result that will set you apart. Contact us today to get a free propane marketing evaluation from our team!
[1] https://www.forbes.com/advisor/business/software/website-statistics/