Consumers have a lot of choices to make these days, and we can all agree that there are more options than ever for everything from different places to eat to types of cars to drive. Choosing an energy company to trust with their home’s comfort and safety is a big ask and your website is oftentimes the first encounter a potential customer will have with your business. At Consumer Focus Marketing, we’re proud to be the marketing experts for the energy industry—from web design and programming to SEO, we do it all! Keep reading to find out ways that an exceptional website can help your company grow, as well as the top features your customers are looking for on your website.

Important Facts about Your Website & Engagement

Did you know that 88% of online users won’t return to a site after a bad experience?1 Here are some other quick facts:

  • 61% of online users say that if they don’t find what they’re looking for within about five seconds, they’ll go to another site2
  • 47% of users won’t wait longer than two seconds for a website to load3
  • Users form an opinion about a website in 0.05 seconds4

What Is Your Website Missing?

Adding engaging web features will help to skyrocket your energy business to the next level. Check out our list of customer-favorite website elements that can set you apart from the competition and increase your conversion rates:

  • Online customer portal: A place for your customers to pay bills, schedule service or place orders, and manage their account online.
  • Accessibility features: Make your website accessible to a wider audience with the right programming.
  • Optimization for mobile viewing: Many of your potential customers view your website on smartphones or tablets, so formatting for those devices is a must.
  • Fast loading times: Potential customers are more likely to leave websites that don’t load quickly.
  • Video content: Utilizing video content is a great way to grab attention and add visual interest to your homepage.

Related Post: How We Keep Your Brand in Front of Customers

Want Your Website to Positively Impact Your Bottom Line? Work with Us!

The team of energy industry experts at Consumer Focus is ready to make your website the best it can be! In addition to our full suite of website services, we’re pleased to offer our customers personalized integrated marketing campaigns that can include social media management, email marketing, design and print services, and so much more. Reach out to us today to book a free 15-minute website consultation and elevate your brand now!

1, 2, 3, 4Forbes