A Resource for Energy Marketers

Running a successful energy business means being responsible for a lot of moving parts. One of the most crucial factors to a company’s overall success is keeping customers up-to-date and well-informed about daily business activities, delivery schedules, and ongoing promotions. If you’ve been considering what the best marketing channels are for circulating different types of […]

Keeping up with the latest marketing jargon can be overwhelming. What’s the fuss about Instagram, and why is social media advertising a big deal all of a sudden? Before you get stuck in the details, take a step back and consider the foundations of your company’s online presence: your digital marketing strategy. What exactly is […]

Have you been trying to get your company higher up in Google’s search engine results organically? Oftentimes, it can be difficult to get onto the top of page 1 organically, so you might be looking for a shortcut. If so, here at Consumer Focus Marketing, we have a really good strategy for you: pay-per-click (PPC). […]

“Hey Siri, what oil companies are around me?” If you’re like 55% of Americans, chances are you use voice search to learn about services and offerings from local businesses.

As the world becomes more and more digital, it’s important to stay on top of the changing times. Digital marketing holds a variety of different advertising methods for a range of budgets including a flat fee, cost per thousand, cost per view, and cost per click. The last method, more commonly known as pay-per-click advertising, […]

Social media advertising continues to be one of the leading elements of marketing strategy in 2019. It is an effective method to engage customers, expand your reach, and achieve target marketing goals with trackable results.

If you own a business that provides goods or services to the public, you’re likely familiar with online directories like Yelp, Google My Business, and Bing Places. They provide a platform for consumers to rate, review, and compare your company at any time during the buying cycle. Helpful for other consumers doing their research online? […]

You know what they say: “Never judge a book by its cover!” Well, when it comes to email marketing you can count on your audience to judge your email by its subject line. Break the barrier of screen skimming and stand out with an engaging subject line that compels your customers to read more. Due […]

It’s the middle of the heating season, and that means there’s a good chance you haven’t had the time to think about your company’s marketing plan—let alone put it into play. We know you’re busy taking care of your customers, which is why we’ve put together this list of all the shortcuts you need for […]

Pay-per-click (PPC) advertising is a growing tool used by many energy marketers as they move their marketing dollars online and away from traditional strategies. It can be extremely effective if applied correctly, but how can you be sure that your PPC strategy is converting leads to concrete sales and not merely creating click-through volume? Understand […]

Don’t fall behind in your Google search ranking. Realize a greater online presence and increase sales with pay-per-click (PPC) marketing strategies. When your website has not only been optimized using search engine optimization (SEO) tactics but has been coupled with a well-researched PPC strategy, your business will experience increased traffic, accurate and localized market targeting, […]