A Resource for Energy Marketers

  • SEO Spotlight: Why Your Business Needs to Be on Page One

    At Consumer Focus Marketing, our team of energy experts knows that sometimes our industry can be unpredictable—from irregular weather to market price fluctuations, you never know what we’ll be dealing with from one year to the next. That’s the reason why it’s so important to plan your search engine optimization (SEO) strategy ahead of peak […]

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    The Marketing Tip Every Company Needs

    Read Consumer Focus Marketing’s latest feature in Butane Propane News for a guide to creating a pathway to improved and measurable results by developing a marketing plan. “Your annual marketing calendar doesn’t need all the details in place to be a valuable tool. It can be as thorough or as simple as needed, but it […]

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    Top Ways to Integrate Propane Safety Month into Your Marketing Efforts

    June is National Propane Safety Month, and that makes this the perfect time to step back and take stock of your company’s approach to propane safety. At Consumer Focus Marketing, our propane industry experts are well-versed in all aspects of propane safety, and we excel in helping companies like yours communicate important propane safety information […]

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    Why Customer Mailings Are Important for Propane Companies

    As a propane marketer, we’re sure you already know that providing your customers with up-to-date propane safety information is a critical responsibility. But did you know that the kind of info you can send to your customers goes far beyond your annual propane safety mailing? At Consumer Focus Marketing, we’re proud to be the propane […]

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    How a Great Website Can Help Your Business Grow

    Consumers have a lot of choices to make these days, and we can all agree that there are more options than ever for everything from different places to eat to types of cars to drive. Choosing an energy company to trust with their home’s comfort and safety is a big ask and your website is […]

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    How We Keep Your Brand in Front of Customers

    While “a la carte” is a good way to order your favorite Spanish cuisine, it’s not a great way to do marketing—at least, it doesn’t maximize the potential that a complete suite of integrated marketing has to offer. Consumer Focus Marketing’s experts do everything possible to get your brand in front of people’s eyes, whether […]

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    The Hottest Marketing Trends and Tips for 2024

    Another year has gone by, and a new one is right around the corner! This means the team at Consumer Focus Marketing has another batch of new forecasts in the marketing industry. Since there’s so much to look forward to in 2024, we made it a priority to narrow down the list to several key […]

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    Preparing Your Marketing Plan for the New Year

    If you do one thing for your business’s marketing strategy next year, make it this: create a marketing plan outline for each month, or find a reliable marketing agency to do it for you. It doesn’t have to be fancy, but the important thing is having some semblance of a calendar that your team can […]

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    How to Use a Social Media Giveaway to Engage with Your Customers

    It seems like everyone is on social media these days, from your customers and community to your competition. It’s critical that you leverage social media to show off your company and products, otherwise you risk missing out on a big opportunity to grow your business. But how do you grab and keep the attention of […]

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    How to Use Pay-Per-Click Advertising to Expand Your Energy Business

    If you’re up to date on the marketing and advertising world, you’ve likely heard discussion of pay-per-click marketing, also known as PPC. This technology combines tried-and-true digital advertising with today’s latest and greatest advertisement target selection criteria to show your ads to the homeowners and business owners who are most likely to engage with your […]

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    Top Benefits of Pay-Per-Click Advertising for Small Businesses

    Have you been trying to get your company higher up in Google’s search engine results organically? Oftentimes, it can be difficult to get onto the top of page 1 organically, so you might be looking for a shortcut. If so, here at Consumer Focus Marketing, we have a tool in our energy marketing arsenal that […]

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    Misconceptions about Email Marketing: Busting Common Myths

    When you were growing up, did you believe that if you accidentally swallowed your chewing gum, it would take seven years to digest it? As it turns out, that is a common misconception, not a fact; there are many more myths in our lives, some of which revolve around marketing. Consumer Focus Marketing is the […]

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    How to Improve Your Search Engine Rank with SEO Secrets

    Are you wondering how your company can show up higher in search results for the products and services you offer? Consumer Focus Marketing can help you set yourself up for success during the busy season by planning your SEO strategy now. We’re the marketing experts that the energy industry trusts who specialize in digital marketing […]

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    Promote Safety: Rely on Propane Experts for Your Marketing

    This Propane Safety Month, Consumer Focus Marketing™ is going above and beyond to help our clients spread the word about propane safety to their customers. As propane marketing experts, we know the industry inside-out and are committed to helping our clients provide useful, up-to-date, and relevant information regarding safe propane use, helpful tips, and other […]

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    Revamp Your Marketing Strategy for Summer 2023

    When it comes to having effective marketing and growing your business in the propane industry, one thing is vital: your digital marketing strategy. To maintain a successful online presence and create a brand your customers can connect with and trust before the next heating season begins, why not use this summer to revamp your marketing […]

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