A Resource for Energy Marketers

Winning new customers is a lot easier when you have a strategic plan behind it. Propane companies, fuel delivery businesses, and HVAC companies all face the same challenge: standing out before a homeowner even starts comparing providers. Here’s a look at some of the marketing strategies we use to help energy and HVAC companies bring […]

With fall and winter just around the corner, now is the time to think about your goals for the months ahead. Make this the best season yet by working with Consumer Focus Marketing to stand out from the competition. Our team helps you keep your current customers happy while putting the right strategies in place […]

If you own a business, you know that marketing channels and strategies are ever-changing. Print marketing campaigns used to be the primary form of reaching customers, whereas now digital campaigns provide an instant, prominent message. Social media is an essential component of an integrated marketing strategy, and video content on these platforms has become the […]

For propane, fuel, and HVAC businesses, spring often slows down emergency calls and heating demand. With the right strategy, it becomes the ideal time to activate your existing customer base, introduce new services, and fill your schedule with planned work. The key is pairing targeted special offers with audience segmentation and multi-channel marketing, so every […]

Circumstances caused by the spread of COVID-19 across the world have caused many businesses to slow down or even come to a complete halt. In uncertain times, many small business owners are under pressure, which is why we at Consumer Focus™ Marketing have come up with some tips to help. These steps are actionable measures that your company can take to prepare to bounce back when restrictions are lifted and you are able to return to normal operations.

People are finding businesses online differently than they did even one year ago. AI-powered search is already influencing how customers discover businesses. Instead of only typing keywords into search engines like Google and clicking links, people are increasingly relying on tools like ChatGPT, Google’s AI Overview, and voice assistance, which makes visibility and credibility more […]

Customer service calls will always be part of the propane, heating oil, or energy business. That said, not every call needs to happen. Many inbound calls are repetitive and preventable with the right marketing tools. When customers can quickly find what they need, your customer service representatives (CSRs) can spend less time answering the same […]

A strong marketing plan is essential for driving growth and staying competitive in today’s dynamic energy industry. Strategic marketing ensures you’re reaching the right customers, delivering valuable messaging, and ultimately boosting your bottom line. But where do you start? If your current strategy feels outdated or lacks focus, it might be time to revisit your […]

Marketing continues to evolve at a rapid pace, shaped by changing consumer behavior, advances in technology, and new expectations of how brands connect with their audiences. With 2026 right around the corner, businesses have an opportunity to look ahead and adapt to the shifting marketing strategies that will influence how they engage, compete, and grow […]

Your business’s marketing plan is not something that should only be revisited at the start of the new year, although it can be a great time to reset and refocus. Effective marketing comes from ongoing planning and consistent effort that supports your goals throughout the year. Treating your marketing as a continuous process helps keep […]

When competing for the attention of potential customers online, waiting for long-term marketing efforts to show substantial results can feel like standing in line at the busiest store in your area. Pay-per-click, also known as PPC, advertising offers a way to move forward faster. By launching ads that appear instantly in front of your target […]

Without an active social media presence, it can be difficult to compete with other local businesses. A strong social media presence helps companies like yours stay connected with their community, build brand awareness, and interact with customers. Through comments, shares, and messages, your company builds trust and loyalty with customers. Read this blog from Consumer […]

Read Consumer Focus Marketing’s latest feature in Butane-Propane News (BPN) for a toolkit to ensure your company gets the most value possible out of your next enrollment campaign. “Have your enrollment campaign promotion tactics gone stale? Are you signing up as many customers as you can? Are you ready to evaluate your enrollment campaign marketing […]

Consumers have a lot of choices to make these days, and we can all agree that there are more options than ever for everything from different places to eat to types of cars to drive. Asking a potential customer to trust your energy company with their home’s comfort and safety is a big deal, and […]

As winter fades and warmer temperatures approach, now is the perfect time to connect with customers while cold weather is still fresh in their minds. Planning your strategic marketing now with Consumer Focus Marketing can help secure appointments, retain customers, and drive revenue for the months ahead. From scheduling installations to promoting tune-ups and payment […]