A Resource for Energy Marketers

If you own a business, you know that marketing channels and strategies are ever-changing. Print marketing campaigns used to be the primary form of reaching customers, whereas now digital campaigns provide an instant, prominent message. Social media marketing has been on the rise for some time, and in the last few years, video marketing on […]

Businesses and customers alike are facing financial stress during the COVID-19 situation. Everyone is facing similar problems, including layoffs, uncertainty, and general stress. What your customers are looking for at this time is support and communication from you. They’ve waited out the quarantine, they’ve spent more time on digital platforms such as Facebook and Instagram, […]

Circumstances caused by the spread of COVID-19 across the world have caused many businesses to slow down or even come to a complete halt. In uncertain times, many small business owners are under pressure, which is why we at Consumer Focus™ Marketing have come up with some tips to help. These steps are actionable measures that your company can take to prepare to bounce back when restrictions are lifted and you are able to return to normal operations.

Contrary to popular belief, print marketing isn’t dead! In fact, with new innovations and digital advancements, print is more effective than ever when it comes to closing more sales. Keep reading to learn more about SmartMail: the latest revolution in combining print and digital marketing. What Is SmartMail? SmartMail is a program that allows businesses […]

We’re welcoming another year! And with another year comes new forecasts in the marketing industry. There’s plenty to look forward to and we’ve narrowed down the list to several key marketing initiatives that can help boost your business in the new decade. Read on to learn more about which marketing trends your company should utilize […]

As 2019 comes to a close, business owners are preparing for vacation time celebrating with loved ones. Has your company started to think about your marketing plan for the coming year?

Are you currently blogging on your business’s website? If you don’t have a blog or if you’ve let your regular blog publication schedule slip, it’s not too late to right the ship. Consumer Focus Marketing wants to fill you in on why blogging is so important for your business. Continue reading this blog post to […]

As the world becomes more and more digital, it’s important to stay on top of the changing times. Digital marketing holds a variety of different advertising methods for a range of budgets including a flat fee, cost per thousand, cost per view, and cost per click. The last method, more commonly known as pay-per-click advertising, […]

Don’t dig a grave for print marketing campaigns just yet! Marketing professionals across the country agree that print still has a place at the table. In fact, print might be making a comeback! Read on to find out why you shouldn’t completely ditch print marketing efforts, and how print marketing can be used to strategically […]

Social media platforms, such as Facebook and Instagram, are a great way to show your audience who you really are. The experts at Consumer Focus Marketing have compiled a list of tips to keep your social media posts sharp, engaging, and exciting for your customers, helping you secure a further reach and more sales. Increase […]

In 2018, Consumer Focus™ Marketing conducted several Millennial focus groups across the Northeast to gain insight on preferred marketing channels, consumption behaviors, attitude toward the energy industry, and interaction with products and services. So, what’s all the fuss about Millennials? The Millennial Generation consists of individuals born between 1982 and 1997. They represent 35% of […]

There is always a choice when it comes to the companies you work with on a daily basis. On Earth Day this year, we are looking at four companies that are helping us to do business in a more eco-friendly way. Adobe Adobe is all about sustainability as a way of life. They believe that […]

The stats are in! A whopping 95% of shoppers read online reviews before making a purchase.[1] This is just one of the many figures that prove that online reviews are critical for every business to have. So, what’s the fuss about online reviews? They make your business more appealing to potential customers and the Internet. […]

Keeping up with the latest marketing jargon can be overwhelming. What’s the fuss about Instagram and why is social media advertising a big deal all of a sudden? Before you get stuck in the details, take a step back and consider the foundations of your company’s online presence: your digital marketing strategy. Firstly, what exactly […]

The mission of shooting the perfect photo can be intimidating, thrilling, and rewarding all at once. Whether a hobby or profession, you want to take pride in your work! And while creativity almost certainly cannot be taught, skill can. If you’re looking for a few simple yet essential tips to refine your photography skills, read […]

Whether you’re looking to expand your knowledge in the marketing world or enjoy some easy listening, these podcasts will help you understand what’s going on with your business’s marketing strategy. We’ve compiled a list of our five favorite informative and entertaining marketing-related podcasts. The best things about podcasts? They’re free, you can listen anywhere, and […]

When was the last time you updated your website? If it’s been a while, it’s been too long! Outdated or incorrect content can deter potential business from new and existing customers alike. Here are five reasons you need to update your website now: 1. Mobile Optimization While 91% of people use a PC or laptop […]

During the busiest time of year, severe winter weather can throw a wrench into daily operations for any energy provider. This can cause disgruntled customers, not to mention more work on your plate! Don’t let customer satisfaction fall by the wayside. Online review management is a simple solution that will keep your reputation positive and […]

1. Reach customers when they need your service Communicate your message when the content matters the most to your audience. Setting your marketing strategy in advance will result in direct, engaging content that attracts customer attention based on what’s already on their mind, like blog posts about winter weather safety or email reminders to order […]

Who says print is dead? Get better results from your print marketing campaign in five easy steps. These proven tips will help create positive customer relationships, improve audience reach, and increase positive responses. 1. Know Your Target Audience Who are you trying to appeal to? A successful print campaign starts with identifying your audience. By […]