A Resource for Energy Marketers

  • How a Great Website Can Help Your Business Grow

    Consumers have a lot of choices to make these days, and we can all agree that there are more options than ever for everything from different places to eat to types of cars to drive. Choosing an energy company to trust with their home’s comfort and safety is a big ask and your website is […]

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    How We Keep Your Brand in Front of Customers

    While “a la carte” is a good way to order your favorite Spanish cuisine, it’s not a great way to do marketing—at least, it doesn’t maximize the potential that a complete suite of integrated marketing has to offer. Consumer Focus Marketing’s experts do everything possible to get your brand in front of people’s eyes, whether […]

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    The Hottest Marketing Trends and Tips for 2024

    Another year has gone by, and a new one is right around the corner! This means the team at Consumer Focus Marketing has another batch of new forecasts in the marketing industry. Since there’s so much to look forward to in 2024, we made it a priority to narrow down the list to several key […]

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    Preparing Your Marketing Plan for the New Year

    If you do one thing for your business’s marketing strategy next year, make it this: create a marketing plan outline for each month, or find a reliable marketing agency to do it for you. It doesn’t have to be fancy, but the important thing is having some semblance of a calendar that your team can […]

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    How to Use a Social Media Giveaway to Engage with Your Customers

    It seems like everyone is on social media these days, from your customers and community to your competition. It’s critical that you leverage social media to show off your company and products, otherwise you risk missing out on a big opportunity to grow your business. But how do you grab and keep the attention of […]

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    How to Use Pay-Per-Click Advertising to Expand Your Energy Business

    If you’re up to date on the marketing and advertising world, you’ve likely heard discussion of pay-per-click marketing, also known as PPC. This technology combines tried-and-true digital advertising with today’s latest and greatest advertisement target selection criteria to show your ads to the homeowners and business owners who are most likely to engage with your […]

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    Top Benefits of Pay-Per-Click Advertising for Small Businesses

    Have you been trying to get your company higher up in Google’s search engine results organically? Oftentimes, it can be difficult to get onto the top of page 1 organically, so you might be looking for a shortcut. If so, here at Consumer Focus Marketing, we have a tool in our energy marketing arsenal that […]

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    Misconceptions about Email Marketing: Busting Common Myths

    When you were growing up, did you believe that if you accidentally swallowed your chewing gum, it would take seven years to digest it? As it turns out, that is a common misconception, not a fact; there are many more myths in our lives, some of which revolve around marketing. Consumer Focus Marketing is the […]

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    How to Improve Your Search Engine Rank with SEO Secrets

    Are you wondering how your company can show up higher in search results for the products and services you offer? Consumer Focus Marketing can help you set yourself up for success during the busy season by planning your SEO strategy now. We’re the marketing experts that the energy industry trusts who specialize in digital marketing […]

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    Promote Safety: Rely on Propane Experts for Your Marketing

    This Propane Safety Month, Consumer Focus Marketing™ is going above and beyond to help our clients spread the word about propane safety to their customers. As propane marketing experts, we know the industry inside-out and are committed to helping our clients provide useful, up-to-date, and relevant information regarding safe propane use, helpful tips, and other […]

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    Revamp Your Marketing Strategy for Summer 2023

    When it comes to having effective marketing and growing your business in the propane industry, one thing is vital: your digital marketing strategy. To maintain a successful online presence and create a brand your customers can connect with and trust before the next heating season begins, why not use this summer to revamp your marketing […]

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    How to Increase HVAC Equipment Sales in the Summer

    Energy businesses need to work even harder to secure equipment sales during the hottest months of the year. Make your company stand out among all the competing HVAC and full-service companies that your customers must choose from by revamping your equipment sales marketing strategy with us. Consumer Focus Marketing™ offers comprehensive services to develop your […]

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    How an Active Social Media Presence Can Help Your Business

    Ready to grow your business in 2023? The best place to start is online. Maintaining an active social media presence can help establish brand awareness among customers, define a brand’s values and identity, and give a company an easy way to connect with customers while driving traffic to the company’s website and gaining new customers […]

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    Plan Your Marketing for the New Year Now

    More likely than not, you probably use some kind of schedule or calendar to help manage your oil, propane, or energy company. Without a way to keep track of your to-dos and operations, you’d be lost—so why not use the same strategy when it comes to planning your marketing? If you plan ahead, not only […]

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    Plan Your Fall Marketing Strategy

    When it comes to managing your oil, propane, or energy company, we’re willing to bet you use some type of schedule or calendar to keep track of your to-dos and operations. Why not utilize the same strategy when it comes to planning your marketing? Planning ahead takes stress off your plate and optimizes your schedule […]

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