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As the world becomes more and more digital, it’s important to stay on top of the changing times. Digital marketing holds a variety of different advertising methods for a range of budgets including a flat fee, cost per thousand, cost per view, and cost per click. The last method, more commonly known as pay-per-click advertising, has recently taken the internet by storm. Here is some information about PPC advertising that you should know.

How Do Pay-Per-Click Ads Work?

Pay-per-click ads cost you money only when a customer clicks through the ad to get to your website. If they only look at the ad, your marketing efforts cost you nothing. This is a great benefit to your company because clickthroughs consistently demonstrate a higher conversion rate, and display advertising has been proven to increase web traffic by as much as 300%.[1]

Benefits of PPC Advertising:

  • Provide an easy, cost-effective way of generating clicks to your website
  • Advertise your product for thousands of consumers all at once, driving immediate results
  • Increase your business’s revenue, sales, and leads
  • Build your products’ brand recognition and credibility
  • Stay competitive against larger companies

Let Us Help You Make the Most of Your Pay-Per-Click Ad Strategy

While pay-per-click advertising has been undeniably successful, it’s a complicated venture to begin on your own. Before launching into the world of PPC, business owners should consider their advertising budget, competition, risk tolerance, and marketing goals. It’s important to have a conversion goal and know how much you can spend on PPC before a return on investment.

Want to hear the good news? Consumer Focus Marketing employs SEO experts who are experienced in creating and marketing pay-per-click ad campaigns that will be invaluable for your company. We will create a streamlined strategy that works for your business, increasing revenue and driving more traffic to your website. Click here to learn how we can help you make the most of your PPC advertising budget.


[1] https://www.bluecorona.com/blog/pay-per-click-statistics