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Have you been trying to get your company higher up in Google’s search engine results organically? Oftentimes, it can be difficult to get onto the top of page 1 organically, so you might be looking for a shortcut. If so, here at Consumer Focus Marketing, we have a tool in our energy marketing arsenal that will help: pay-per-click (PPC). There are many reasons that you should consider running pay-per-click online advertising campaigns for your small business, and we’re breaking them down for you in this blog post. Keep reading to learn all the benefits that come with running a pay-per-click advertising campaign with Consumer Focus at the helm!

Top 7 Reasons You Should Consider PPC Ads with Consumer Focus:

1. PPC Lets You Jump to the Front of the Line

PPC advertising uses either Google Ads or Bing Ads to pay for ad clicks. What does this mean? Well, as the name says, you pay for each click on your advertisement. There is a bidding and auction process that allows you to bid to appear on page 1, and PPC allows you to bid high enough to jump to the front of the line. You can appear above all of your organic competition for specific keywords in specific geographies. So, when you cannot organically get to the top, pay-per-click advertising gives you a way to appear higher for a price. This is a great complement to your organic search efforts, which might include on- and off-page SEO or customer review management.

2. PPC Helps Contribute to Your Business’s Goals

What goals does your company have? Is your business looking to increase phone calls, brand exposure, online orders, or form submissions? Pay-per-click advertising can help with all of that and more. All PPC tools, such as Google Ads (formerly known as Google AdWords), have ways to track conversions. This leads to the next benefit, which is…

3. PPC Is Measurable

You can measure all of the important actions on your website, so your PPC campaigns will always have attribution. Gone are the days of advertising on a billboard or radio and not really knowing if it led to sales. PPC ads have fantastic measurement with the proper setup, which the PPC experts at Consumer Focus are proud to provide. Paired with tracking software like Google Analytics, we can help you make sure that your online ad campaigns are really working.

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4. PPC Complements Your Organic Search Efforts

Looking to complement your organic search efforts? Pay-per-click advertising offers a way to indirectly help your organic search results. Oftentimes, users who find your website through PPC ads will come back organically later, once they have learned about your company. So, there are benefits that extend beyond the reach of the PPC ads themselves.

5. Multiple Types of PPC Ad Campaigns

There are many different types of ad campaigns you can run using pay-per-click. Here are a few of the most popular ones:

  • PPC Search/Text Ads
    This is the most common type of pay-per-click advertisement. PPC search or PPC text ads are the ads you see on the search engine results pages. You will see an “ad” in the top left corner of the ad, and they will only feature text.
  • PPC Remarketing/Display Ads
    This type of PPC ad is an image ad, which will be featured around the web, either remarketing to previous website visitors or targeting specific topics or groups of interest. These ads are shown to your audience throughout Google’s partner website network.
  • YouTube Ads
    If you have videos on your YouTube channel, you can use these in your PPC ads. These PPC ads are featured on YouTube itself and can appear on other videos.
  • Mobile App Campaigns
    If you have a mobile app, you can integrate your app into a PPC campaign, to encourage app installs or in-app action.

6. PPC Gives You Full Control

Another reason that you should use PPC is that it gives you complete control. Your keywords, ad copy, and targeting options are all customized to fit your business. This includes where your ads appear and where they don’t. Plus, you are in full control of your budget–you pick a daily or monthly budget and that’s what you’ll spend.

7. PPC Offers Wide Range of Budgets

Compared to other forms of traditional advertising, pay-per-click is very affordable. There is no minimum spend, so you can start small and grow your budget as your comfort level increases. Conversely, there is often enough room to spend thousands of dollars per month. So, whether you are looking to dip your feet in the water or you want to beat out the competition with high bids, you can achieve your goals with pay-per-click.

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Consumer Focus Marketing: Your PPC Partner for Small Businesses

At Consumer Focus Marketing, we’re proud to be the energy industry’s trusted marketing experts. We have extensive experience in managing pay-per-click campaigns for a multitude of clients. If you have any questions or would like to speak to a marketing company with paid search experts, our PPC team is available for consultations. During your free consultation, we can discuss PPC campaign options, strategies, and goals. Contact us today to learn more.

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