By Mike Dobson on January 7, 2021
Have you been trying to get your company higher up in Google’s search engine results organically? Oftentimes, it can be difficult to get onto the top of page 1 organically, so you might be looking for a shortcut. If so, here at Consumer Focus Marketing, we have a really good strategy for you: pay-per-click (PPC). There are many reasons that you should consider running pay-per-click online advertising campaigns for your small business. Here are just a few that you should consider:
Top 7 Reasons You Should Consider PPC Ads:
1. PPC Lets You Jump to Front of the Line
PPC advertising uses either Google Ads or Bing Ads to pay for ad clicks. As the name says, you pay for each click. There is a bidding and auction process that allows you to bid to appear on page 1. PPC allows you to bid high enough to jump to the front of the line. You can appear above all of your organic competition for specific keywords in specific geographies. So, when you cannot organically get to the top, pay-per-click advertising gives you a way to appear higher for a price. This is a great complement to your organic search efforts.
2. PPC Helps Contribute to Your Business’ Goals
Does your company have business goals that you’re trying to achieve? Whether it’s phone calls, brand exposure, online orders, or form submissions, pay-per-click advertising can help you get there. All PPC tools, such as Google Ads (formerly known as Google AdWords), have ways to track conversions. This leads to the next benefit.
3. PPC Is Measurable
You can measure all of the important actions on your website, so your PPC campaigns will always have attribution. Gone are the days of advertising on a billboard or radio and not really knowing if it led to sales. PPC ads have fantastic measurement with the proper setup. Paired with tracking software like Google Analytics, you can make sure that your online ad campaigns are really working.
4. PPC Complements Your Organic Search Efforts
Looking to complement your organic search efforts? Pay-per-click advertising offers a way to indirectly help your organic search results. Oftentimes, users who find your website through PPC ads will come back organically later, once they have learned about your company. So, there are benefits that extend beyond the reach of the PPC ads themselves.
5. Multiple Types of PPC Ad Campaigns
There are many different types of ad campaigns you can run using pay-per-click. Here are a few of the most popular:
- PPC Search/Text Ads
This is the most common type of pay-per-click advertisement. PPC search or PPC text ads are the ads you see on the search engine results pages. You will see an “ad” in the top left corner of the ad, and they will only feature text.
- PPC Remarketing/Display Ads
This type of PPC ad is an image ad, which will be featured around the web, either remarketing to previous website visitors or targeting specific topics or groups of interest. These ads are shown to your audience throughout Google’s partner website network.
- YouTube Ads
If you have videos on your YouTube channel, you can use these in your PPC ads. These PPC ads are featured on YouTube itself and can appear on other videos.
- Mobile App Campaigns
If you have a mobile app, you can integrate your app into a PPC campaign, to encourage app installs or in-app action.
6. PPC Gives You Full Control
Another reason that you should use PPC is that it gives you complete control. You pick the keywords, you can write your ads, and choose the targeting options you desire. This includes where your ads appear and where they don’t. Plus, you are in full control of your budget – you pick a daily or monthly budget and that’s what you’ll spend.
7. PPC Offers Wide Range of Budgets
Compared to other forms of traditional advertising, pay-per-click is very affordable. There is no minimum spend, so you can start small and grow your budget as your comfort level increases. Conversely, there is often enough room to spend thousands of dollars per month. So, whether you are looking to dip your feet in the water or you want to blow out the competition with high bids, you can do this with pay-per-click.
Consumer Focus Marketing: Your PPC Partner for Small Businesses
If you have any questions or would like to speak to a marketing company with paid search experts, Consumer Focus Marketing is here for you! We have extensive experience in managing pay-per-click campaigns for a multitude of clients. Our PPC team is available for consultations, where we can discuss campaign options and strategies. Contact us today to learn more.