A Resource for Energy Marketers

  • How Long Does It Take for SEO to Work?

    There are a lot of factors that go into your SEO strategy, and depending on how much time you spend, your SEO can take time to drum up or skyrocket more quickly than you think.

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    5 Reasons Fuel & HVAC Marketers Need Functional, Updated Websites

    If you operate a fuel company and have ever thought, “My customers are old-fashioned. They won’t care about how updated our website is,” think again!

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    How Much Content Does Your Website Need for SEO?

    Every website owner is always looking to figure out the best way to get in the good graces of Google and other search engines. One of the most important ways to do that is through website content, whether it be main website pages or blog posts. It has been said for a long time that […]

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    How Does Page Experience Affect Your Website’s SEO?

    Running a website is crucial to your business’s success—but did you know that user experience has a big impact on search engine optimization (SEO)? That’s right: the better experience a user has, the higher your website will rank in Google search results. Consumer Focus Marketing is here to help with some specific functionality tips to […]

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    Why Are Online Reviews So Important for Local Businesses?

    If you’re a local business owner, you’ve probably heard time and time again how much online reviews matter to consumers. But are you aware of how much they should matter to you? Online customer reviews directly influence your organic search ranking online, or how frequently your business is showing up when users search the Internet […]

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    Top Benefits of Pay-Per-Click Advertising for Small Businesses

    Have you been trying to get your company higher up in Google’s search engine results organically? Oftentimes, it can be difficult to get onto the top of page 1 organically, so you might be looking for a shortcut. If so, here at Consumer Focus Marketing, we have a really good strategy for you: pay-per-click (PPC). […]

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    Top Benefits of Link Building for SEO

    Are you a local business that is trying to figure out SEO? Good news! You’ve come to the right place. Consumer Focus Marketing is here to help you navigate the ever-changing SEO landscape.

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    Is Your Website Optimized for the Onslaught of Voice Searches in 2020?

    “Hey Siri, what oil companies are around me?” If you’re like 55% of Americans, chances are you use voice search to learn about services and offerings from local businesses.

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    The Importance of Blogging for Business

    Are you currently blogging on your business’s website? If you don’t have a blog or if you’ve let your regular blog publication schedule slip, it’s not too late to right the ship. Consumer Focus Marketing wants to fill you in on why blogging is so important for your business. Continue reading this blog post to […]

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    Is Google Sabotaging Your Ranking?

    So you’ve kept your website up to date and followed some of the latest SEO best practices, but you’re still not happy with your standing in Google’s search results? You’re not alone.

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    Simple Ways to Get More Online Reviews

    The stats are in! A whopping 95% of shoppers read online reviews before making a purchase.[1] This is just one of the many figures that prove that online reviews are critical for every business to have. So, what’s the fuss about online reviews? They make your business more appealing to potential customers and the Internet. […]

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    How a Big Change at Google Will Affect Your Company’s Website

    Google is the name in internet searching. If your business has a website (which it most definitely should!) you will be directly affected by recent changes made by the search engine giant. As of July 2018, Google will be notifying users through their Chrome browser whether a website is secure or not. Websites without a […]

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    3 Tips for Boosting Your Company in Local Search Results

    Want to get more homeowners in your service area to visit your company’s website? Implementing a search engine optimization (SEO) strategy is the best way to drive quality traffic to your site. Follow the three tips below to help your business show up higher and in more places within Google (or Bing or Yahoo) search […]

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    What Are Your Customers Saying about You?

    During the busiest time of year, severe winter weather can throw a wrench into daily operations for any energy provider. This can cause disgruntled customers, not to mention more work on your plate! Don’t let customer satisfaction fall by the wayside. Online review management is a simple solution that will keep your reputation positive and […]

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    Cracking the Code: Programming’s Role in SEO Strategy

    When it comes to SEO, many people automatically think of keywords. But did you know that content is not the only important part of optimizing your website for search engines? How your website is programmed is a crucial part of creating a successful SEO strategy. The content side of SEO is created after the website […]

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