A Resource for Energy Marketers

If you’re running a propane, fuel oil, or HVAC business, you’ve probably heard that you need to be on social media. But here’s the thing: it’s not just about likes and followers anymore. Social media has quietly become one of the signals that AI-powered search platforms use to evaluate your business, and that changes the […]

If you’ve heard someone say “SEO is dead,” you’ve probably also heard it from someone who hasn’t checked their organic traffic lately. The reality is more nuanced, and for energy companies competing for local customers, it matters more than ever. Here’s what you need to know about search engine optimization regarding changes in search behavior. […]

As a business owner, you take every aspect of your work seriously, including your marketing strategy. The team at Consumer Focus understands how much time and energy goes into creating a website that you feel represents your business well. It’s no surprise that when it’s time to launch it, there’s an immense sense of relief […]

If you operate a fuel company and have ever thought, “My customers are old-fashioned. They won’t care about how updated our website is,” think again!

People are finding businesses online differently than they did even one year ago. AI-powered search is already influencing how customers discover businesses. Instead of only typing keywords into search engines like Google and clicking links, people are increasingly relying on tools like ChatGPT, Google’s AI Overview, and voice assistance, which makes visibility and credibility more […]

Staying ahead in the competitive world of digital marketing requires keeping pace with the latest trends in search engine optimization (SEO) and pay-per-click (PPC) advertising. The digital landscape is rapidly evolving, and businesses need to adapt to new technologies and strategies to remain visible and attract customers. Learn what SEO trends the marketing experts at […]

When competing for the attention of potential customers online, waiting for long-term marketing efforts to show substantial results can feel like standing in line at the busiest store in your area. Pay-per-click, also known as PPC, advertising offers a way to move forward faster. By launching ads that appear instantly in front of your target […]

It’s the middle of the heating season, and that means there’s a good chance you haven’t had the time to think about your company’s marketing plan—let alone put it into play. We know you’re busy taking care of your customers, which is why we’ve put together this list of all the shortcuts you need for […]

If you’re up to date on the marketing and advertising world, you’ve likely heard discussion of pay-per-click marketing, also known as PPC. This technology combines tried-and-true digital advertising with today’s latest and greatest advertisement target selection criteria to show your ads to the homeowners and business owners who are most likely to engage with your […]

Have you been trying to get your company higher up in Google’s search engine results organically? Oftentimes, it can be difficult to get onto the top of page 1 organically, so you might be looking for a shortcut. If so, here at Consumer Focus Marketing, we have a tool in our energy marketing arsenal that […]

When it comes to your SEO strategy, timing is everything, and planning is an absolute must. Our team at Consumer Focus Marketing knows the energy industry like the back of our hand, and we’re constantly evolving our skills to help your company reach the widest audience possible. It’s essential to plan your SEO strategy ahead […]

Are you wondering how your company can show up higher in search results for the products and services you offer? Consumer Focus Marketing can help you set yourself up for success during the busy season by planning your SEO strategy now. We’re the marketing experts that the energy industry trusts who specialize in digital marketing […]

Have you ever heard of pay-per-click advertising for your business? Pay-per-click, or PPC, is a digital marketing strategy that helps you get found at the top of search results, in front of organic search results. PPC ads are predominantly done on Google but can also be run on Bing. As the name suggests, with PPC […]

Have you noticed that your website pages are not appearing as high up in Google search results as you would like? Maybe your website used to be featured more prominently in search, but lately, you have noticed that you’ve dropped? If this is the case, you’re likely trying to figure out why and what can […]

There are a lot of factors that go into your SEO strategy, and depending on how much time you spend, your SEO can take time to drum up or skyrocket more quickly than you think.