Running a website is crucial to your business’s success—but did you know that user experience has a big impact on search engine optimization (SEO)? That’s right: the better experience a user has, the higher your website will rank in Google search results. Consumer Focus Marketing is here to help with some specific functionality tips to give your users the best experience and increase your SEO. Considering how more than 75% of Google clicks go to the top three search results[1], user experience is something you’ll really want to focus on to increase your brand awareness and grow your business this year.

Criteria for Top-Notch Page Experience Include…

Good Website Speed

An optimal speed for your website and any page to load is 2.5 seconds. If you make users wait any longer, your website visitors might say “goodbye!”

Visual Stability on the Page

Objects, text, buttons, and other elements should not move around a page as it is loading. This can create frustration and confusion for users.

Fast Interactivity

This denotes the delay between when a user first interacts with a web page element (such as clicking a link) and the time the element begins processing in response.

Mobile Friendliness

Mobile search accounted for 63% of all Google searches last year[2], and that number is climbing. If your website isn’t optimized for mobile use, you’re going to get a lower user experience score.

Website Security

Have you ever tried to click to a website and seen the “Not Secure” warning? That occurs when websites do not have a secure HTTP, or hypertext transfer protocol. Adding this extra level of protection against malicious traffic will show users that you care about their safety.

Lack of Intrusive Pop-Ups

Nothing is more annoying than an unexpected pop-up that blocks the user’s view of the screen. Avoid intrusive pop-ups that cover the real content you want your web visitors to see.

Related Post: Cracking the Code: Programming’s Role in SEO Strategy

Providing Your Customers with the Best Page Experience

In May 2021, Google will be rolling out a new update regarding page experience. If a website does not have a good page experience, it could be negatively impacted in terms of search result ranking. As of May, this algorithmic addition will begin to affect your website’s search ranking. Implementing the tips above (or contacting an SEO agency to help you) could transform your company’s search engine ranking. Let Consumer Focus know if we can help you with your SEO strategy—we’ve helped hundreds of customers increase their rankings before, and we’re not stopping anytime soon.

[1] https://backlinko.com/google-ctr-stats
[2] https://review42.com/resources/google-statistics-and-facts/#:~:text=Mobile%20devices%20account%20for%2063,cap%20is%20over%20%24840%20billion.

Categories: SEO