Running a website is crucial to your business’s success—but did you know that user experience has a big impact on search engine optimization (SEO)? That’s right: the better experience a user has, the higher your website will rank in Google search results. Consumer Focus Marketing is here to help with some specific functionality tips to give your users the best experience and increase your SEO. Considering how more than 75% of Google clicks go to the top three search results[1], user experience is something you’ll want to focus on to increase your brand awareness and grow your business. Read on to find out the most important elements of a truly great page experience!

Top Criteria for an Excellent Page Experience

Good Website Speed

An optimal speed for your website and any page to load is 2.5 seconds. If you make users wait any longer, your website visitors will most likely search for another site with a faster loading time.

Visual Stability on the Page

Objects, text, buttons, and other elements should not move around a page as it is loading. This can create frustration and confusion for users, and also translates to poor accessibility.

Fast Interactivity

This denotes the delay between when a user first interacts with a web page element (such as clicking a link) and the time the element begins processing in response. A fast interactivity speed is key to keeping current and potential customers on your website.

Mobile Friendliness

Nearly 60% of all online searches are now carried out on a mobile device, with some sectors reaching as high as 72%[2]! This means that if your website isn’t optimized for mobile use, you’re going to get a lower user experience score.

Website Security

Have you ever tried to click to a website and seen the “Not Secure” warning? That occurs when websites do not have a secure HTTP, or hypertext transfer protocol. Adding this extra level of protection against malicious traffic will show users that you care about their safety.

Lack of Intrusive Pop-Ups

Nothing is more annoying than an unexpected pop-up that blocks the user’s view of the screen. Avoid intrusive pop-ups that cover the real content you want your web visitors to see.

Related Post: Cracking the Code: Programming’s Role in SEO Strategy

Providing Your Customers with the Best Page Experience

If your website does not have a good page experience, it could be negatively impacted in terms of search result ranking. Implementing the tips above (or contacting an SEO agency to help you) could transform your company’s search engine ranking for the better and allow you to reach more potential customers. Let Consumer Focus know if we can help you with your SEO strategy—we’ve helped hundreds of customers increase their rankings before, and we’re not stopping anytime soon.

[1] https://backlinko.com/google-ctr-stats
[2] https://www.thewebmaster.com/what-percentage-of-search-are-mobile/

Categories: SEO