If you operate a propane company and have ever thought, “My customers are old-fashioned. They won’t care about how updated our website is,” think again! Consumer Focus Marketing has uncovered some shocking statistics regarding website user experience.
Your website’s design and functionality should be a huge priority for your company, as your online impression can truly make or break your customer acquisition and bottom line. Keep reading this blog post to learn 6 reasons that propane delivery suppliers should have updated and functional websites.
Top 6 Reasons You Need to Keep an Updated & Functional Website
88% of Users Won’t Return After a Bad Website Experience
According to multiple UX studies conducted by Sweor, if your website is slow or difficult to use, potential propane customers will leave and continue their search elsewhere, whether that’s on Google or increasingly through AI-driven platforms.
73.1% of People Believe that Non-Responsive Design Drives Users Away
A Goodfirms survey found that lack of responsiveness across multiple devices is an issue that 73.1% of survey takers struggled with. With more users browsing on mobile, a non-responsive site remains one of the top reasons visitors leave without converting.
Mobile Users Account for Over 62% of Web Traffic Worldwide
Recent data from Statista shows that well over half of global web traffic comes from mobile devices. Is your website optimized for iPhone and Android users? If not, you may be losing out on a large portion of potential customers.
53% of Mobile Users Leave a Site That Takes More Than 3 Seconds to Load
In a Google/SOASTA mobile performance study, they found that more than half of mobile users will leave a site that takes more than three seconds to load, making performance and usability critical to keeping visitors engaged.
27% of Small Retail Businesses Don’t Have a Website
Even with the shift toward digital, according to Clutch, up to 27% of small businesses still do not have a website. This creates a major opportunity for propane companies with a strong online presence to stand out. As more companies improve their digital presence, staying ahead becomes even more important.
37% of Consumers Start Their Search with AI Tools
According to Search Engine Land, more customers are starting their searches with AI tools like ChatGPT and Gemini instead of traditional search engines. If your propane business isn’t showing up in those results, you could be missing important generative engine optimization opportunities. As search behavior continues to evolve, your website needs to be structured to support visibility across both traditional search and AI-driven search.
Related Post: How AI Is Changing Search and What You Can Do About It
Consumer Focus Marketing Can Create, Redesign, or Update Your Website
A strong website helps your propane business get found, builds trust, and turns visitors into leads. Having a fast, functional, and visible website is more important than ever. The Consumer Focus Marketing team understands the propane industry and is here to help you improve your website and stay competitive. Contact us today to get started.