By Mike Dobson on July 27, 2020
“Hey Siri, what oil companies are around me?” If you’re like 55% of Americans, chances are you use voice search to learn about services and offerings from local businesses. But on the other side of things, are you prepared for customers to use voice search to learn about your business? Stay up to date on the latest in marketing with voice search readiness. Optimizing your website for voice-search readiness (or having a professional SEO marketer do it) can significantly increase your e-commerce revenue and help you show up in the one billion voice searches performed each month.
4 Ways to Optimize Your Website for Voice Search
1. Write as If You Were Speaking
If you want to show up in more voice searches, writing in a conversational way is the best way to get the job done. Whether you write your own website copy or have copywriters to handle it, learn to write as if you were speaking. This will allow you to match more keywords with people who use voice search to ask questions to their smart devices, like Amazon Alexa, Siri, and Google Home.
2. Include Natural, Conversational Keywords
Speaking is faster than typing; for that reason, many customers will use longer phrases to perform voice searches for local businesses. Instead of typing “cheap oil delivery” customers may ask their smart device “What oil companies offer low prices near my home?” By emulating these questions and phrases on your website, Google will match your keywords with its search, helping your business gain prominence and acquire new customers.
3. Create a Frequently Asked Questions Page
A simple, organized way to work conversational questions into your website is to create an FAQ page. Consider what questions you get most often from customers and write out keyword-rich answers on your website. Along with improving your voice-search readiness, this page will be a valuable resource to current customers and can help reduce the time your CSRs spend answering the same questions.
4. Write Blog Posts about Commonly Searched Topics
Do some keyword research to find out what your customers want to know, and then write monthly blogs to answer them. You’ll have plenty of room to share your industry expertise, answer questions customers want to know, and optimize your site with conversational keywords at the same time. Besides, evergreen web content like blogs will contribute to SEO for years to come.