By Mike Dobson on November 19, 2020
Are you a local business that is trying to figure out SEO? Good news! You’ve come to the right place. Consumer Focus Marketing is here to help you navigate the ever-changing SEO landscape. And what is one of the most intimidating aspects of SEO? Link building! If your business has tried to figure out the best SEO practices for your website, then you have probably heard that link building is a huge part of SEO success. But what exactly is link building and why is it so important? Continue reading this blog post to learn the top benefits:
What Is Link Building Anyway?
Link building can be defined as the process of acquiring hyperlinks, or backlinks, from other websites to your own website. Links are what make the Internet work. Both users and search engines navigate between pages on the Internet by going from link to link. By getting another website to link back to your website, you increase the chances of gaining more traffic and visibility. Most SEO experts agree that link building is probably the hardest part of SEO. This is why if you can master link building, or find an agency that can help you, you can get ahead of your competition. Okay, now that you have a broad overview of why building backlinks for your local business is so important, let’s jump into some specific benefits.
Top 6 Benefits of Link Building for Local Businesses
More Traffic to Your Website
If you are able to generate backlinks from another website (which point back to your website) that will benefit your web traffic. This is for a few different reasons. First, users who are reading the content on that other website will have the opportunity to click over to your website, thus generating another avenue for people to find your site. Second, backlinks have a big impact on organic search engine rankings. So, in effect, both your organic and referral traffic channels are going to see positive impacts from the backlink.
Link Building Impacts Organic Search Rankings
It is widely agreed upon by SEO experts today that link building is a top way to impact your organic search rankings. The number of inbound links, specifically links from high-authority sites, quality sites, and relevant sites, is a huge factor in determining where you show up on Google, Bing, and other search engines. And, that leads us into our next point…
If You Want to Be #1, Then You Must Build Links…
Everybody wants to be at the top of the search engine rankings. Do you know the characteristic that the highest-ranking pages and websites have in common? They have more backlinks than the websites beneath them. Your competitor who ranks higher than you most likely has more backlinks. If you want to change this, you need to get to work and start creating backlinks to get ahead of them.
Builds Credibility & Reputation
Have you ever heard of Moz’s Domain Authority? This is a metric that scores your website for its credibility by looking at the quality of the sites that link to your website. Google uses domain authority to determine if your website is a good choice for a relevant search query. Plus, the number and quality of backlinks that you acquire helps in improving it. The higher these metrics are, the healthier your website will be too. In addition, it will help your company’s brand. As you receive backlinks from other credible websites, users will begin to associate your brand with the same sort of reputation or standing.
Link Building Drives More Sales & Revenue
It goes without saying that as you increase your traffic and organic rankings, this should lead to other positive business results: for example, more sales and revenue! Then, hopefully this leads to even more repeat business, making link building a big-time revenue generator for your local business.
Long-Term Benefits of Link Building
Link building is not like another advertising channel, where you have to keep paying for it. As long as the external website does not take out the link or delete the page, you will potentially see traffic from it. This makes link building a high traffic generating tactic for well into the future.
Consumer Focus Marketing: The Link Building Experts for Local SEO
Have any questions or want to learn more about how your company can take advantage of link building? Find out more about how Consumer Focus Marketing can help. We are a marketing agency that specializes in all areas of SEO, from link building to on-page SEO optimization, blog writing, website development, pay-per-click, and much more. Contact us for more information or to start a conversation.