If you own a company or work in upper management these days, we are willing to bet that you’ve heard something about search engine optimization—nicknamed SEO. Search engine optimization refers to how fine-tuned your website is to appear in Google search results. Everyone wants to be on Google’s front page, but not everyone knows how to get there.
Oftentimes, SEO can feel like a bit of a mystery. Google’s algorithm (the program that decides which websites show up on Google’s front page) changes constantly—how are you ever supposed to keep up and know what actions to take so your website appears in customer searches? That’s where we come in. We’re here to answer all your SEO questions and help get you on the fast track to success. Continue reading this blog post from Consumer Focus Marketing to learn how long it takes for SEO to work.
So, how long does it really take for an SEO strategy to kick in?
As much as we’d love to give you a definite answer to the question “How long does SEO take to work?”, the answer is simply that it depends. There are a lot of factors that go into your SEO strategy, and depending on how much time you spend, your SEO can take time to drum up or skyrocket more quickly than you think. Here are some factors that will affect how quickly your SEO strategy takes off:
1. Is your website up to date?
First and foremost, to build your SEO strategy, you’re going to need a clean, functional, appealing, and updated website. After all, this is where you’re trying to drive customers to—don’t you want them to stick around once they arrive? Newer websites with updated coding, mobile-phone friendliness, and SEO keywords will be faster and easier to optimize than outdated sites.
Related Post: 5 Reasons You Need a Functional, Updated Website
2. Are you active on social media?
Facebook and other social media sites clearly play an important role in customer engagement—but did you know there’s a deeper reason to post status updates regularly? SEO depends highly on domain authority. This means that Google favors websites that have a presence on websites it already trusts, like Facebook and Instagram. A website that has a matching Facebook page with hundreds of followers will naturally rank higher in search results.
Related Post: Top Ways that Social Media Keeps You in Touch with Your Customers
3. Are you working with an SEO professional?
The vast majority of Americans are fluent in only one language. If your language is running an energy company, why try to speak SEO without assistance from an expert? Save time and energy by consulting with a professional in the search engine optimization field. We’ll recommend strategies, employ customized routines on your behalf, and help you learn the ins and outs of SEO without taking time away from running your business.
Related Post: Consistency is King – How to Develop an SEO and Digital Marketing Strategy
4. How do your customer reviews look?
Remember when we talked about domain authority? Well, along with drawing credibility from popular websites like Facebook, Google’s algorithm also considers your customer review rating. Businesses with higher star rankings will be favored in search results, showing up higher and increasing web traffic. If you wish your rating was higher, consider customer review management with Consumer Focus. We can help you connect with your customers to request testimonials, mitigate any negative reviews, and increase your star rating in no time.
Related Post: Why Are Online Reviews So Important for Local Businesses?
5. Are you utilizing digital marketing such as pay-per-click ads?
Finally, consider digital marketing strategies that can drive traffic to your website. Have you ever watched a YouTube video and had to sit through an ad first? Did you know that if you click “Skip,” the advertiser doesn’t have to pay for the ad? That’s like a free commercial for your company! Consumer Focus is highly versed in YouTube ads, pay-per-click ads, and digital display ads that can increase brand awareness, web traffic, and SEO ranking.
Related Post: Top Benefits of Pay Per Click Ads for Small Businesses?
Let Us Be Your SEO Strategist
Everyone can use a little assistance! Contact Consumer Focus Marketing to request a quick, no-obligation SEO consult with our team of experts. We’ll get your SEO strategy moving in no time so you can get back to doing what you do best—but this time, with more customers, increased web traffic, and an even better online reputation!