Keeping up with the latest marketing jargon can be overwhelming. What’s the fuss about Instagram, and why is social media advertising a big deal all of a sudden? Before you get stuck in the details, take a step back and consider the foundations of your company’s online presence: your digital marketing strategy.
What exactly is digital marketing? Digital marketing can be broken down into the “five D’s”: digital devices, digital platforms, digital media, digital data, and digital technology. Essentially, digital marketing consists of what, where, when, and how users consume digital technologies and media. A nailed down digital marketing strategy will help your company hit all these important points in a succinct, engaging way. A consistent digital marketing strategy will:
- Boost brand recognition
- Make your services easy to find
- Establish your brand’s core message
How to Implement Your Digital Marketing Strategy
Website and SEO
Your website is the hub of your company’s digital presence and makes the first impression of your brand every time a user visits it. In fact, it takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. Use engaging design elements that coincide with your brand message. Make sure your website is mobile responsive so that users on all devices can experience and navigate it easily. 85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website.
Email marketing is a unique digital tool because it serves as a direct line from your company to targets and existing customers. Stand out in crowded inboxes with engaging emails that are customized to previous interests. You can segment campaigns based on customer type, most recent customer activity, etc., and reward current customers with special savings. Just remember to take care creating your subject lines!
Social media is a unique digital marketing platform because it allows users to search for products and services and allows brands to interact directly with their audience. Today, social media users are buying more than ever before. Curalate found that 76 percent of U.S. consumers have purchased a product they’ve seen in a brand’s social media post. A consistent social media presence is essential to grow your audience, gather customer reviews, and show the more personal side of your core message.
Pay per Click
Strategic pay-per-click marketing can help you target your customer base with precision, experience immediate exposure, and increase your profits. Plus, the main benefit is hidden in name: you only pay for website visits you receive, hence “pay per click”. If people see your ad but don’t click on it, you’re still benefiting from brand awareness while the exposure doesn’t cost you a cent.
We’re approaching another busy fall and winter. Is your digital marketing strategy performing across multiple channels? We can help assess your current strategy, manage specific platforms, or help build a new digital marketing campaign from the ground up. Contact Consumer Focus to learn more!