By Mike Dobson on November 20, 2019
Are you currently blogging on your business’s website? If you don’t have a blog or if you’ve let your regular blog publication schedule slip, it’s not too late to right the ship. Consumer Focus Marketing wants to fill you in on why blogging is so important for your business. Continue reading this blog post to learn why you should be making an effort to build out your blog section with great blog articles. Here are some of the top ways that a website blog section is important for your business:
Top Ways a Blog Benefits Your Website:
Promotes Organic Traffic Growth
Quite simply, blog posts increase your website’s organic traffic. This is the best type of traffic: free traffic. This organic traffic growth can occur steadily over time as blog posts age and gain more popularity. Alternatively, you can write about hot topics in your industry that can see large amounts of traffic quickly. As you write more and more, your blog posts will contain the top keywords in your niche, making it much more likely that your content will appear in search results for those topics. The higher your business appears in search results, the more organic traffic your website will receive. In addition, your blog posts will give you additional pieces of content to promote on social media, email marketing, and other pages of your website.
Improves Your Overall SEO
Blogging improves the overall search engine optimization of a website in several ways. First, blogs make you more likely to have pages listed in search engine results. This is not only good for you, but also bad for your competitors whom you can potentially box out of the rankings. Second, websites that have blogs usually end up with more inbound links to their domains. Inbound links are extremely important to outrank similar websites.
In addition, writing blog posts on a consistent publication schedule is crucial to keep Google crawlers coming back to your website. If you publish content on a regular basis, Google will become familiar with your website and start to consider it an important site that needs regular crawling. By contrast, if you do not publish new content regularly, your website traffic will atrophy as Google will see no reason to keep coming back. Google search engine crawlers will have been shown that there is nothing new to see, so they will think your website is less important than competing sites. So, if you just spent a lot of money and time revamping your website, please don’t just let it sit there after launch. Your work is never done with SEO!
Produces In-Depth Content
Blog posts allow you to answer common questions in long-form format that you wouldn’t otherwise want to do on a normal website page. This is important because Google has confirmed that it loves in-depth content that is helpful to users and answers common questions. Blog posts can easily reach 1,000–2,000 words in length. This gives you the ability to use lots of important keywords that can help your website improve its ranking. For example, let’s say you are an HVAC company and you service and install boilers. It’s great to have a webpage that describes what you do for boiler installations and repair services, but there are usually many questions that a customer will have about that product. You simply won’t be able to fit all of that content into one webpage, nor would we ever advise you to try. Instead, use a blog to answer questions like, “Top Questions to Ask Your HVAC Company When Installing a New Boiler,” “How Long Do Boilers Usually Last?”, or “How to Tell If Your Boiler Needs Repair.” Show your in-depth knowledge. These are questions that real people search for online every day and you need to have answers for them.
Builds Your Reputation as an Expert in Your Field
As you write blog posts, answering common questions in your field of expertise, your business will come to be seen as an expert online. The more you write about the subjects that matter to readers, the more you will start to build a reputation online as someone who knows what they are talking about. You may be saying to yourself that you already know that your business is an expert and so do many of your long-time customers. But, blogs allow you to show potential new customers how well you know your stuff. Blogs take your real-life expertise and translate it to the web.
Creates Evergreen Content
There are blog topics that fall into the category of evergreen content. This is the type of content that has no expiration date. It will be relevant to a customer both now and years from now. Examples of this include “Top Signs Your Oil Tank Needs a New Replacement” or “Boilers vs. Furnaces: What’s the Difference?” These articles will be searched for and interesting to your readers now and in the future. This means that they can be a source of organic search traffic for years to come, making your investment in blogs much more valuable.
Consumer Focus Marketing: Your Choice for Blogging for Business
If you need help with blogging for your business, Consumer Focus Marketing is here for you! Our marketing and copywriting teams are experts at finding the most relevant blog topics and composing articles that will be seen favorably by search engines. We work with companies to build their blog strategy to improve online reputations with well-crafted, thought leadership content that illustrates you are the trusted source in your industry. Need help with more than just blogging? We can help you with our SEO, PPC, customer review management, email marketing, website development, and social media services as well.
If you have any questions about how we can help you with your blog writing plan, we’d be happy to discuss them. Just send us a message and we will get back to you.