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When was the last time you looked at your website with the eyes of a potential customer? If this critical piece of your brand’s marketing puzzle isn’t up to snuff with consumers, you could wind up paying the price in lost sales. While the lifespan of your website can depend on several factors including user preferences and technological trends, it’s typically recommended that your website be redesigned every 3 years to keep up with the latest in design trends, search engine algorithms, and user behavior1.

At Consumer Focus Marketing, we’re proud to be the energy industry’s choice for fully customized integrated marketing campaigns, which includes the building and design of a brand-new website that reflects your company’s unique style and mission. We make the process of creating a new website as quick and easy as possible, so you can get back to doing what you love. Check out our list of the top 5 reasons why you shouldn’t put off your website overhaul any longer!

5 Important Reasons to Redesign Your Website Now

1. Your website no longer reflects your brand

All businesses want to be considered credible, professional, and reliable. This is why creating a strong brand image that accurately represents your company is so important. A strong brand image will resonate with your audience, and a good website acts as a hub where all the elements of your company live. For this reason, it’s important that your website stays up to date.

2. Your website is not professionally designed

These days, a lot of business is conducted online, and your customers expect that when they visit your website, they will be able to quickly and easily find the information they’re looking for. If your website isn’t professionally designed, new and existing customers alike may have a hard time reading about your services or contacting you. Consistent usage of colors and fonts, high-quality images, and clear and concise copy are all crucial.

3. Your website isn’t optimized for mobile browsing

Another key reason not to delay your website redesign is that much of the business that’s conducted online is done on smartphones and tablets. Prioritizing mobile responsiveness for visitors browsing your website helps ensure that they’ll be able to navigate without difficulties, which has a positive effect on your lead generation, sales, and credibility.

4. Your current website doesn’t reflect your service offerings

Has your list of services grown or changed since the last time your website was updated? It’s incredibly important that the services listed on your website are accurate and up to date, because otherwise a potential customer might think you don’t offer something they’re looking for and go elsewhere! Revamping your website is the best way to make sure all your services are fully featured and integrated into your website.

5. Your website isn’t optimized for search engines

Updating the content of your website isn’t just important for your customers, it’s also necessary for search engine optimization (SEO). Without good SEO, your website may not rank as high as it should in search engine results, meaning you won’t reach as many potential customers as effectively. Adding fresh content to your website is key to ensuring a great search engine ranking!

Related Post: How to Improve Your Search Engine Rank with SEO Secrets

Ready for a Website Revamp? Trust the Energy Marketing Pros!

If you’re ready to take the plunge and overhaul your website, we can’t wait to work with you! Our team at Consumer Focus Marketing is proud to be regarded as the energy marketing experts, and we specialize in comprehensive, customizable digital marketing strategies that get results. We know the energy industry inside and out, and in addition to revamping your website, we can help with social media marketing, review management, and so much more. Reach out to us today!


Categories: Online Advertising