When it comes to having effective marketing and growing your business in the propane industry, one thing is vital: your digital marketing strategy. To maintain a successful online presence and create a brand your customers can connect with and trust before the next heating season begins, why not use this summer to revamp your marketing strategy with the professionals at Consumer Focus Marketing™? Keep reading to learn how we can help you overhaul your digital marketing strategy to get results this year.

What Is Digital Marketing?

We know what you might be thinking. What exactly is digital marketing? Digital marketing breaks down into the “five Ds”: digital devices, digital platforms, digital media, digital data, and digital technology. Essentially digital marketing consists of what, where, when, and how users consume digital technologies and media. A solid digital marketing strategy will help your company succinctly hit all these critical points in an engaging way. A consistent digital marketing strategy will:

  • Establish your propane brand’s core message
  • Make your propane services easy to find
  • Boost your brand recognition among your audience & fuel delivery customers

Create a Successful Digital Marketing Strategy with These 4 Elements

Website and SEO

Your website is the hub of your propane delivery company’s digital presence and makes the first impression of your brand every time a user visits. In fact, it takes about 50 milliseconds (That’s 0.05 seconds!) for users to form an opinion about your website and determine whether they like it enough to stay.[1] Use engaging design elements that coincide with your brand message. Make sure your website is mobile responsive so that users on all devices can experience and navigate it easily. Eighty-five percent of adults think viewing a company’s website on a mobile device should be as good or better than its desktop experience.[2] To learn more about our website services, click here!

Pay Per Click

Strategic pay-per-click marketing can help you target your customer base with precision, experience immediate exposure, and increase your profits as a propane fuel provider. Plus, the main benefit is hidden in the name: you only pay for website visits you receive, hence “pay per click.” If people see your ad but don’t click on it, you’re still benefiting from brand awareness while the exposure doesn’t cost you a cent.

We’re approaching another busy fall and winter sooner than we know it. It’s time to get ready for more propane fuel deliveries as the heating season begins Is your digital marketing strategy performing across multiple channels? We can help assess your current strategy, manage specific platforms, or help build a new digital marketing campaign from the ground up. Contact Consumer Focus to learn more!

Email Marketing

Email marketing is a unique digital tool because it serves as a direct line from your company to targets and existing customers. Stand out in crowded inboxes with engaging emails that are customized to previous interests. You can segment campaigns based on customer type, most recent customer activity, etc., and reward current customers with special savings on fuel deliveries, service, and more. Just remember to take care creating your subject lines! To learn more about this service, view our email marketing page here.

Social Media

Social media is a unique digital marketing platform, allowing users to search for products and services (such as propane delivery, installation, and service) and brands to interact directly with their audience. Today, social media users are buying more than ever before. Curalate found that 76% of U.S. consumers have purchased a product they’ve seen in a brand’s social media post.[3] A consistent social media presence is essential for growing your audience, gathering customer reviews, and showing the more personal side of your core message.

Trust The Digital Marketing Experts at Consumer Focus to Help You Develop Your Online Marketing Strategy

Are you interested in learning more about how to streamline email and social media marketing along with PPC advertising and expert SEO and website campaigns? If you are ready to incorporate these into your existing propane fuel marketing strategy, get in touch with the experts at Consumer Focus Marketing™ today! We are the energy industry marketing experts who specialize in creating digital marketing strategies that get results. With years of building integrated digital marketing plans for energy clients, we know the messaging and keywords that work for your digital campaigns. Get in touch with us for professional search engine optimization, expert social media marketing, direct email marketing, PPC advertising, website development, review management, and much more. Contact us online to learn more!

[1] Sweor [2] Sweor [3] Hootsuite