A Resource for Energy Marketers

By Cetane Associates on June 8, 2021 Thirty years ago, Bill Hickey started his military career as a reservist. Bill was brought up with a great respect for his country and those who had served it in the military. Over the next 3 decades, Bill would serve in Kosovo, Iraq, and Guatemala. He brought his […]

It’s likely no news to you that the propane and heating oil industries, much like the energy sector and the broader economy, have been experiencing a shortage of workers, especially in regard to delivery drivers with the training and certifications necessary to operate bobtails and other propane equipment. But there is untapped potential available in […]

For energy providers, September marks the start of the busiest time of year. Is your website ready for the next big rush? Use this quick update checklist to assess if your website needs a refresh. Summer is the perfect time to work with a local marketing company to whip your site into shape. Identify your […]

In 2018, Consumer Focus™ Marketing conducted several Millennial focus groups across the Northeast to gain insight on preferred marketing channels, consumption behaviors, attitude toward the energy industry, and interaction with products and services. So, what’s all the fuss about Millennials? The Millennial Generation consists of individuals born between 1982 and 1997. They represent 35% of […]

Social media advertising continues to be one of the leading elements of marketing strategy in 2019. It is an effective method to engage customers, expand your reach, and achieve target marketing goals with trackable results.

There is always a choice when it comes to the companies you work with on a daily basis. On Earth Day this year, we are looking at four companies that are helping us to do business in a more eco-friendly way. Adobe Adobe is all about sustainability as a way of life. They believe that […]

So you’ve kept your website up to date and followed some of the latest SEO best practices, but you’re still not happy with your standing in Google’s search results? You’re not alone.

The stats are in! A whopping 95% of shoppers read online reviews before making a purchase.[1] This is just one of the many figures that prove that online reviews are critical for every business to have. So, what’s the fuss about online reviews? They make your business more appealing to potential customers and the Internet. […]

The beginning of 2019 is all about setting goals and making plans to achieve them. Is driving web traffic and boosting online consumer interaction part of your 2019 marketing goals? Make sure your website has what it needs! WordPress has rolled out some important updates. Whether you currently use WordPress or are thinking about switching, […]

The holidays are here! Before you put up your “Out of Office” reply, set aside some time to plan ahead for 2019. The overall message of your company’s brand is the big-picture piece that will define the marketing tasks you execute for the rest of the year. Does your current brand represent your company’s core […]

Social media advertising is taking the internet by storm! More and more Americans are using social media each day, and businesses who want to stay prominent should establish and maintain a strong online presence. Keep reading to see why your marketing strategy needs to include social media advertising. 6 Reasons to Advertise on Social Media […]

Keeping up with the latest marketing jargon can be overwhelming. What’s the fuss about Instagram and why is social media advertising a big deal all of a sudden? Before you get stuck in the details, take a step back and consider the foundations of your company’s online presence: your digital marketing strategy. Firstly, what exactly […]

Is your company on Instagram? If so, are you making the most of your account? If not, what are you waiting for? Instagram is the leading social media platform that consumers rely for products, services, and general media interaction. Keep up with and set yourself apart from competitors by making Instagram an integral part of […]

Google is the name in internet searching. If your business has a website (which it most definitely should!) you will be directly affected by recent changes made by the search engine giant. As of July 2018, Google will be notifying users through their Chrome browser whether a website is secure or not. Websites without a […]

Today, consumers are receiving more email than ever before. Statista reports that in 2017, global email users amounted to 3.7 billion[1] and 269 billion emails[2] were sent and received each day. Whether you are just beginning your email marketing efforts or have been sending emails for years, now is the time to take a step […]

Want to get more homeowners in your service area to visit your company’s website? Implementing a search engine optimization (SEO) strategy is the best way to drive quality traffic to your site. Follow the three tips below to help your business show up higher and in more places within Google (or Bing or Yahoo) search […]

Spring is finally here! Trees are budding, birds are chirping, and business owners are getting ready to switch gears. Spring cleaning isn’t just for your home, office, or inbox. Now is a crucial time to revive your website. Your website is your company’s online storefront. It is important to keep it up to date with […]

The mission of shooting the perfect photo can be intimidating, thrilling, and rewarding all at once. Whether a hobby or profession, you want to take pride in your work! And while creativity almost certainly cannot be taught, skill can. If you’re looking for a few simple yet essential tips to refine your photography skills, read […]

Whether you’re looking to expand your knowledge in the marketing world or enjoy some easy listening, these podcasts will help you understand what’s going on with your business’s marketing strategy. We’ve compiled a list of our five favorite informative and entertaining marketing-related podcasts. The best things about podcasts? They’re free, you can listen anywhere, and […]

When was the last time you updated your website? If it’s been a while, it’s been too long! Outdated or incorrect content can deter potential business from new and existing customers alike. Here are five reasons you need to update your website now: 1. Mobile Optimization While 91% of people use a PC or laptop […]