A Resource for Energy Marketers

For energy providers, the warmer weather brings with it a whole suite of summer-specific services. Is your website ready for the next big rush? Use this quick update checklist to assess if your website needs a refresh. Summer is the perfect time to work with a local marketing company to whip your site into shape. […]

Keeping up with the latest marketing jargon can be overwhelming. What’s the fuss about Instagram, and why is social media advertising a big deal all of a sudden? Before you get stuck in the details, take a step back and consider the foundations of your company’s online presence: your digital marketing strategy. What exactly is […]

Spring cleaning isn’t just for your home, office, or inbox. In fact, now is the time for business owners to switch gears and adjust their marketing for the warmer months ahead. Now is a crucial time to revive your website. Your website is your company’s online storefront. It is imperative to keep it up to […]

How did your customer service representatives do over the busy heating season? Equip them to handle even the toughest inquiries and improve your customers’ overall satisfaction when you enroll your team in a Consumer Focus CSR training focus group. Keep reading to learn the top ways that our customer service representative training can improve your […]

Speed, convenience, and interest are paramount when it comes to operating a successful business website and driving conversion rates. Luckily, Consumer Focus Marketing has highlighted some of the best website features that energy companies like yours are using in 2023. Keep reading to learn some of the most engaging website features you should be adding […]

Ready to grow your business in 2023? The best place to start is online. Maintaining an active social media presence can help establish brand awareness among customers, define a brand’s values and identity, and give a company an easy way to connect with customers while driving traffic to the company’s website and gaining new customers […]

When it comes to managing your oil, propane, or energy company, we’re willing to bet you use some type of schedule or calendar to keep track of your to-dos and operations. Why not utilize the same strategy when it comes to planning your marketing? Planning ahead takes stress off your plate and optimizes your schedule […]

When was the last time you updated your website? If it’s been a while, it’s been too long! Outdated or incorrect content can deter potential business from new and existing customers alike. Check out this blog post from Consumer Focus Marketing to learn five reasons you need to update your website now: Top Reasons You […]

Every website owner is always looking to figure out the best way to get in the good graces of Google and other search engines. One of the most important ways to do that is through website content, whether it be main website pages or blog posts. It has been said for a long time that […]

Every vet who chooses a civilian career has a story. I am writing this using my personal active-duty history from the mid 60’s, from my management experience as a business owner, and especially as a consultant over the past few years.For some background, I went off to college after high school but because of a […]

Staying on top of marketing trends can be tricky. Some platforms go in and out of style and effectiveness, and some remain strong standouts that provide consistent results. Email marketing remains one of the pillars of any digital marketing strategy and looking at the facts, it won’t be losing touch any time soon. Fast Facts […]

Tim Quinn was raised in a military family, with a culture that promoted, respected, and admired the military service. His father was a Navy pilot, and his father’s brothers all served in the Navy as well. No surprise, Tim and his older brother, after graduating from college, both enlisted. Tim selected the Air Force while […]

They say most people find their first love in high school. Did you ever think it might be your lasting career? Cathy Maloy first gained some welding skills in high school in a small town of 600 people. Her options were home economics with the other students she calls “bickering girls” or agriculture with the […]

When Mike Abrams enlisted in the US Army after college, he began his long military service—both on active and reserve duty—as an attack helicopter repairman. Through the years he was deployed in support of Operations Desert Storm and Iraqi Freedom, graduated from the Officer Candidate Program, and held multiple posts leading up to his future […]

Over the last decade, at least 100 tropical storms and hurricanes have hit the U.S. causing major damage and affecting our country’s ability to maintain day-to-day operations. Just 4 months ago, the state of Texas declared a power crisis following a severe winter and ice storm leading to 164 deaths and over $195 billion in […]