A Resource for Energy Marketers

  • How Your Website Could Be Hurting Your Business

    When was the last time you updated your website? If it’s been a while, it’s been too long! Outdated or incorrect content can deter potential business from new and existing customers alike. Check out this blog post from Consumer Focus Marketing to learn five reasons you need to update your website now: Top Reasons You […]

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    Email Marketing Trends That Are Here to Stay

    We’ve found five 2020 email marketing trends that can enhance your current strategy and are likely to become standards in the future of email marketing.

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    5 Ways to Update Your Website Before the Fall

    For energy providers, September marks the start of the busiest time of year. Is your website ready for the next big rush? Use this quick update checklist to assess if your website needs a refresh. Summer is the perfect time to work with a local marketing company to whip your site into shape. Identify your […]

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    5 Simple Ways to Make Your Emails Stand Out

    Today, consumers are receiving more email than ever before. Experts report that in 2021, global email users amounted to 4.1 billion[1] and 319.6 billion emails[2] were sent each day. Whether you are just beginning your email marketing efforts or have been sending emails for years, now is the time to take a step back and […]

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    Email Marketing 101: Craft the Perfect Subject Line

    You know what they say: “Never judge a book by its cover!” Well, when it comes to email marketing you can count on your audience to judge your email by its subject line. Break the barrier of screen skimming and stand out with an engaging subject line that compels your customers to read more. Due […]

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    10 Tips Energy Marketers Are Using to Get Ahead

    It’s the middle of the heating season, and that means there’s a good chance you haven’t had the time to think about your company’s marketing plan—let alone put it into play. We know you’re busy taking care of your customers, which is why we’ve put together this list of all the shortcuts you need for […]

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    5 Mistakes You Are Making in Your Email Marketing

    Are you spending time and money on email marketing without seeing results? You may be guilty of one or more of these common oversights. 1. Slacking on the Subject Line It’s human nature to judge books by their covers—and emails by their subject lines. Since this is your first impression, make it worthwhile. Ask a […]

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