For energy providers, the warmer weather brings with it a whole suite of summer-specific services. Is your website ready for the next big rush? Use this quick update checklist to assess if your website needs a refresh. Summer is the perfect time to work with a local marketing company to whip your site into shape. Identify your goals for the upcoming season and we’ll work with you to develop site updates to help achieve them. Plus, the best part? You can sit back and relax while we do the heavy lifting!
Website Update Checklist
Update Content Regularly
It is important to keep content on your website fresh for two reasons. First, for the sake of seasonality. Present your seasonal services, like A/C installations or equipment tune-ups, front and center when consumers are looking for them. Second, updating your website content regularly can help boost your search engine ranking.
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Be Easy to Reach
Does your website offer easy ways for customers to contact you? In this day and age, every web user has a different preference for contacting companies for products and services. Some prefer email, some prefer a quick online form, and some still prefer the tried-and-true phone call. The clearer and more frequent options you have for contact, the more likely you are to increase your conversion rate.
Don’t Forget about Mobile!
More and more customers are using mobile devices instead of desktop computers to browse and make purchases on the web. It is critical that your website is mobile-friendly so that users on a tablet or smartphone have the same quality experience as those on a desktop.
Keep Things Convenient
Online features such as paperless billing, online payments, and interactive forms are becoming standards that customers expect when visiting a website. They make it easier for customers to complete actions on your website and keep users on your site for longer. It’s a win-win!
Maintain Security Practices
Make sure your website has an SSL certificate. Without getting too technical, an SSL (Secure Sockets Layer) certificate creates an encrypted connection and establishes trust so that users can securely access your website. Since the latest change to HTTPS on the Internet, websites without an SSL certificate cannot be viewed. Right now, users might not be able to view your site!
Get Help With Your Summer Website Refresh from the Energy Industry Experts at Consumer Focus
Consumer Focus Marketing™ has created hundreds of websites for companies in the energy industry just like yours. Our in-depth industry experience sets us apart in creating professional, eye-catching website designs to help your business rank high in searches for services in your area, gain new customers, and help market the services you would like to highlight each season. Click here to learn more about our website services or click here to get in contact with our online marketing professionals today.