Today, consumers are receiving more email than ever before. Experts report that in 2021, global email users amounted to 4.1 billion[1] and 319.6 billion emails[2] were sent each day. Whether you are just beginning your email marketing efforts or have been sending emails for years, now is the time to take a step back and evaluate your strategy. Use these tips to create email campaigns that grab attention and encourage follow-through.
Use visuals
Think about your own inbox. What sort of emails do you spend looking at? Emails with some sort of design probably pique your interest more than a plain text paragraph. Pull your reader in with images or design elements that are clean, interesting, and relevant to the email’s content.
Be concise
Consumers today are skimmers. More often than not, your audience is probably glancing over your email, rather than reading every word. Use bullet lists and short copy to get your point across quickly and clearly.
Give direction
Calls to Action (CTAs) are one of the tried-and-true tools that email marketers use again and again. What are you trying to get your reader to do? Don’t make them search for where to get your product or service. Make your CTAs direct and easy to find. And most importantly, don’t go overboard. Limit your CTAs to one or two per email and keep the directions (like “Visit our website!” or “Call our office!”) consistent.
Nail the subject line
Your subject line can make or break the success of your email. After all, it is the first thing your audience will see when they check their inbox. Make creative subject lines that are simple and offer an engaging incentive to open the email. A discount, numbered list of tips, pop culture references, or a personalized address are some ways to make your email stand out from the rest.
Test on mobile
Most consumers use their mobile devices to check their email throughout the day. Make sure your emails are mobile-responsive and easy to use. The last thing you want is for your perfect desktop-friendly email to appear jumbled and hard to read on a mobile device!
Do you want to use these techniques to revamp your email marketing strategy? Consumer Focus can help create engaging and effective email campaigns to reach your current and target customers. Contact us with questions or to learn more!