A Resource for Energy Marketers

Four billion people[1] check their emails daily—that’s 99% of email users worldwide[2]. Are you tapping into the huge potential market that’s out there? Keeping in touch with your customers is more valuable now than ever before, and with technological advancements, it’s getting easier for you to do so. Take advantage of the market at your […]

Staying on top of marketing trends can be tricky. Some platforms go in and out of style and effectiveness, and some remain strong standouts that provide consistent results. Email marketing remains one of the pillars of any digital marketing strategy and looking at the facts, it won’t be losing touch any time soon. Fast Facts […]

We’ve found five 2020 email marketing trends that can enhance your current strategy and are likely to become standards in the future of email marketing.

Today, consumers are receiving more email than ever before. Experts report that in 2021, global email users amounted to 4.1 billion[1] and 319.6 billion emails[2] were sent each day. Whether you are just beginning your email marketing efforts or have been sending emails for years, now is the time to take a step back and […]

You know what they say: “Never judge a book by its cover!” Well, when it comes to email marketing you can count on your audience to judge your email by its subject line. Break the barrier of screen skimming and stand out with an engaging subject line that compels your customers to read more. Due […]

It’s the middle of the heating season, and that means there’s a good chance you haven’t had the time to think about your company’s marketing plan—let alone put it into play. We know you’re busy taking care of your customers, which is why we’ve put together this list of all the shortcuts you need for […]

Are you spending time and money on email marketing without seeing results? You may be guilty of one or more of these common oversights. 1. Slacking on the Subject Line It’s human nature to judge books by their covers—and emails by their subject lines. Since this is your first impression, make it worthwhile. Ask a […]