A Resource for Energy Marketers

If you operate a fuel company and have ever thought, “My customers are old-fashioned. They won’t care about how updated our website is,” think again!

We’re welcoming another year! And with another year comes new forecasts in the marketing industry. There’s plenty to look forward to and we’ve narrowed down the list to several key marketing initiatives that can help boost your business in the new decade. Read on to learn more about which marketing trends your company should utilize […]

So you’ve kept your website up to date and followed some of the latest SEO best practices, but you’re still not happy with your standing in Google’s search results? You’re not alone.

The beginning of 2019 is all about setting goals and making plans to achieve them. Is driving web traffic and boosting online consumer interaction part of your 2019 marketing goals? Make sure your website has what it needs! WordPress has rolled out some important updates. Whether you currently use WordPress or are thinking about switching, […]

Want to get more homeowners in your service area to visit your company’s website? Implementing a search engine optimization (SEO) strategy is the best way to drive quality traffic to your site. Follow the three tips below to help your business show up higher and in more places within Google (or Bing or Yahoo) search […]

When it comes to SEO, many people automatically think of keywords. But did you know that content is not the only important part of optimizing your website for search engines? How your website is programmed is a crucial part of creating a successful SEO strategy. The content side of SEO is created after the website […]

The right brand should represent a company’s value and, of course, its offerings. What does your current brand say about your business? Are you an oil provider expanding into HVAC? Are you a residential fuel delivery service taking on commercial accounts? If your business is growing, it’s crucial to make sure your brand grows with […]

Streamline your company’s credit card payment process and save substantially with proven solutions used by energy companies across the country. How? Choose a leading payment solutions provider that has the expertise to ensure your processing is both seamless and secure. AVATAS provides invaluable assistance to hundreds of energy companies and industry associations nationwide. Having deep […]

2015 hosted two major events for mobile traffic. In April 2015, Google changed their algorithm to favor mobile-ready search results. In May of 2015, mobile search queries exceeded desktop search queries for the first time in history. How has your website been keeping up? If your site was designed before 2014, chances are it’s not […]

Pay-per-click (PPC) advertising is a growing tool used by many energy marketers as they move their marketing dollars online and away from traditional strategies. It can be extremely effective if applied correctly, but how can you be sure that your PPC strategy is converting leads to concrete sales and not merely creating click-through volume? Understand […]