A Resource for Energy Marketers

  • 5 Reasons Fuel & HVAC Marketers Need Functional, Updated Websites

    If you operate a fuel company and have ever thought, “My customers are old-fashioned. They won’t care about how updated our website is,” think again!

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    Marketing Trends We’re Vouching for in 2020

    We’re welcoming another year! And with another year comes new forecasts in the marketing industry. There’s plenty to look forward to and we’ve narrowed down the list to several key marketing initiatives that can help boost your business in the new decade. Read on to learn more about which marketing trends your company should utilize […]

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    Is Google Sabotaging Your Ranking?

    So you’ve kept your website up to date and followed some of the latest SEO best practices, but you’re still not happy with your standing in Google’s search results? You’re not alone.

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    Make Sure Your Website Is Ready for WordPress 5.0

    The beginning of 2019 is all about setting goals and making plans to achieve them. Is driving web traffic and boosting online consumer interaction part of your 2019 marketing goals? Make sure your website has what it needs! WordPress has rolled out some important updates. Whether you currently use WordPress or are thinking about switching, […]

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    3 Tips for Boosting Your Company in Local Search Results

    Want to get more homeowners in your service area to visit your company’s website? Implementing a search engine optimization (SEO) strategy is the best way to drive quality traffic to your site. Follow the three tips below to help your business show up higher and in more places within Google (or Bing or Yahoo) search […]

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    Cracking the Code: Programming’s Role in SEO Strategy

    When it comes to SEO, many people automatically think of keywords. But did you know that content is not the only important part of optimizing your website for search engines? How your website is programmed is a crucial part of creating a successful SEO strategy. The content side of SEO is created after the website […]

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    Is It Time to Rebrand Your Business?

    The right brand should represent a company’s value and, of course, its offerings. What does your current brand say about your business? Are you an oil provider expanding into HVAC? Are you a residential fuel delivery service taking on commercial accounts? If your business is growing, it’s crucial to make sure your brand grows with […]

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    How to Lower Your Credit Card Processing Fees and Expenses with Ease

    Streamline your company’s credit card payment process and save substantially with proven solutions used by energy companies across the country. How? Choose a leading payment solutions provider that has the expertise to ensure your processing is both seamless and secure. AVATAS provides invaluable assistance to hundreds of energy companies and industry associations nationwide. Having deep […]

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    Is Your Website Mobile Ready?

    These days, we do a lot on our phones and tablets. From texting and calling to checking emails and browsing the internet, many of us spend a lot of time looking at electronics that fit in the palms of our hands instead of computers and laptops. Not only that, but modern algorithms tend to favor […]

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    Drive Sales, Not Just Click-through Traffic

    Pay-per-click (PPC) advertising is a growing tool used by many energy marketers as they move their marketing dollars online and away from traditional strategies. It can be extremely effective if applied correctly, but how can you be sure that your PPC strategy is converting leads to concrete sales and not merely creating click-through volume? Understand […]

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