Want to get more homeowners in your service area to visit your company’s website? Implementing a search engine optimization (SEO) strategy is the best way to drive quality traffic to your site. Follow the three tips below to help your business show up higher and in more places within Google (or Bing or Yahoo) search results.
1. Submit Your Business to Online Directories
By submitting your business to online directories like Yelp, Bing Places, and Google My Business, you’ll increase the visibility of your brand for homeowners searching for your services locally. These directories will show your most important business information—name, address, phone number, website, business category, service area, business hours, etc.—and provide credible link referrals to your website. Be sure to submit the correct information initially and update these listings immediately if anything changes, or customers may not be able to reach you.
2. Reference Your Service Area throughout Your Website
Mention the area you serve in your website copy, page titles, and page descriptions. The more you can include different and specific location keywords, the better your website will perform in search engine results for local searches. Make sure to have a service area page on your website that lists each individual town or city you serve, so that potential customers can easily determine if you operate within their area.
3. Invest in Dedicated Pages for Each Town or Community You Serve
Further improve local search results by adding individual town pages to your website, with links from your main service area page. These unique, detailed, keyword-rich pages allow search engines like Google to present your company in search results for every town in the service area. This hyper local SEO approach can make a huge impact against the competition for businesses in densely populated areas. Not only are these town pages helpful for search engine results page (SERP) placement; they should also include calls to action for visitors to navigate to your contact page and other online forms.