Want to get more homeowners in your service area to visit your company’s website? Implementing a search engine optimization (SEO) strategy is the best way to drive quality traffic to your site and help turn leads into customers. The energy marketing experts at Consumer Focus Marketing are here to help you with your SEO strategy! Follow our top five tips below to help your business show up higher and in more places within Google (or Bing or Yahoo) search results.
Top Ways to Increase Your SEO Visibility Online:
1. Submit Your Business to Online Directories
By submitting your business to online directories like Yelp, Bing Places, and Google My Business, you’ll increase the visibility of your brand for homeowners searching for your services locally. These directories will show your most important business information—name, address, phone number, website, business category, service area, business hours, etc.—and provide credible link referrals to your website. Be sure to submit the correct information initially and update these listings immediately if anything changes, or customers may not be able to reach you.
2. Reference Your Service Area throughout Your Website
Mention the area you serve in your website copy, page titles, and page descriptions. The more you can include different and specific location keywords, the better your website will perform in search engine results for local searches. Make sure to have a service area page on your website that lists each individual town or city you serve, so that potential customers can easily determine if you operate within their area.
3. Invest in Dedicated Pages for Each Town or Community You Serve
Further improve local search results by adding individual town pages to your website, with links from your main service area page. These unique, detailed, keyword-rich pages allow search engines like Google to present your company in search results for every town in the service area. This hyper local SEO approach can make a huge impact for businesses in densely populated areas. Not only are these town pages helpful for search engine results page (SERP) placement; they should also include calls to action for visitors to navigate to your contact page and other online forms.
4. Update Your Website’s Content Regularly
Did you know that regularly updated content is viewed as one of the best indicators of a site’s relevancy and can greatly affect how high your business appears in search engine results? It’s a good idea to regularly refresh your site’s content and make sure that everything is cohesive and engaging, both for SEO and for potential customers.
5. Improve User Retention
Have you ever been on a website that seems like it takes forever to load? You probably clicked away from it before it finished, right? Well, making sure that new and existing customers don’t have a similar experience on your site is paramount to ranking high in search results. Improving your page load speeds is just one way to foster better user retention; having a mobile-friendly design and user-friendly navigation are also important items.
Related Post: Why You Shouldn’t Wait Until the Last Minute to Work on Your SEO
Let the Experts at Consumer Focus Marketing Handle Your SEO
Not sure where to start when it comes to improving your SEO? The energy marketing pros here at Consumer Focus Marketing are ready to help you! Our team knows the energy industry like the back of our hands and can assist you with improving your SEO, updating your website, and so much more. Get in touch with us today!