These days, we do a lot on our phones and tablets. From texting and calling to checking emails and browsing the internet, many of us spend a lot of time looking at electronics that fit in the palms of our hands instead of computers and laptops. Not only that, but modern algorithms tend to favor mobile-ready search results, and mobile search queries have outpaced desktop search queries for years now. In order to keep up with your competition and gain new customers, a website that’s mobile friendly is an absolute must. At Consumer Focus Marketing, we’re proud to be the energy industry’s marketing experts, and we can design and program a new website that will help you stand out from the crowd. Keep reading to learn the top 4 reasons why you need a website that’s mobile ready!
4 Reasons Why Your Website Needs to Be Mobile Ready
1. Search Results Success
Today’s search engines make it seamless to search for anything on any type of device, and consumers are most likely to head on the internet when they want to know more about a local business. Since we know that search engines tend to favor mobile websites, potential customers searching for your company’s products and services will have better luck coming across your website in search results if it’s mobile friendly.
2. User Compatibility
Desktop computers, laptops, tablets, and smartphones come in all shapes and sizes. This is something designers and developers take into consideration when creating websites, focusing on the experience of the end user. Since users who access the internet mainly on mobile phones or tablets view smaller screens, they act differently when navigating websites. Having a mobile-friendly site shows the end user you’ve invested in making sure their experience visiting your site is a worthwhile one.
3. Convenient Communication
Because of the improved experience your website’s mobile visitors will have, it will be that much easier for them to contact you. Rather than scrolling through the seemingly endless content of a desktop version when on a phone or tablet, your mobile-ready site clearly shows the information visitors are looking for first and foremost. Your phone number, email, and contact forms will be accessible for potential customers to get in touch with you effortlessly.
4. Sales, Sales, Sales
Mobile websites that are laid out conveniently with the right information make it simpler for your current and prospective customers to be informed about your offerings—from wherever, whenever, and however they may be viewing the content. Making it quicker and easier for consumers to find out this information before calling your office makes for a quicker and easier sales cycle for your employees. And having a mobile-friendly site that shows up in search results for your service area is where it all begins.
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Is Your Website Being Overlooked? We Can Help!
If your website isn’t getting the attention it deserves from potential customers, the team of website experts at Consumer Focus is here for you! We specialize in all aspects of your website, from programming and design to search engine optimization (SEO). On top of that, we can develop an integrated marketing plan that works seamlessly with your company’s goals and incorporates services such as social media management, email marketing, video marketing, and so much more. Get in touch with us today for a quick 15-minute website consultation!