By Jennifer Leclerc on May 13, 2016
2015 hosted two major events for mobile traffic. In April 2015, Google changed their algorithm to favor mobile-ready search results. In May of 2015, mobile search queries exceeded desktop search queries for the first time in history. How has your website been keeping up?
If your site was designed before 2014, chances are it’s not mobile friendly—and not delivering the results you’re looking for.
4 Reasons Why Your Website Needs to Be Mobile Ready
1. Search Results Success
When was the last time you opened a phonebook? For consumers in 2016, the first stop when looking for a local business is most likely the internet, which is why it’s no wonder search engines have made it seamless to search on any type of device. And since search engines now favor mobile websites, potential customers searching for your company’s products and services will have better luck coming across your website in search results if it’s mobile friendly.
2. User Compatibility
Desktop computers, laptops, tablets, and smartphones come in all shapes and sizes. This is something designers and developers take into consideration when creating websites, focusing on the experience of the end user. Since users who access the internet mainly on mobile phones or tablets view smaller screens, they act differently when navigating websites. Having a mobile-friendly site shows the end user you’ve invested in making sure their experience visiting your site is a worthwhile one.
3. Convenient Communication
Because of the improved experience your website’s mobile visitors will have, it will be that much easier for them to contact you. Rather than scrolling through the seemingly endless content of a desktop version when on a phone or tablet, your mobile-ready site clearly shows the information visitors are looking for first and foremost. Your phone number, email, and contact forms will be accessible for potential customers to get in touch with you effortlessly.
4. Sales, Sales, Sales
Mobile websites that are laid out conveniently with the right information make it simpler for your current and prospective customers to be informed about your offerings—from wherever, whenever, and however they may be viewing the content. Making it quicker and easier for consumers to find out this information before calling your office makes for a quicker and easier sales cycle for your employees. And having a mobile-friendly site that shows up in search results for your service area is where it all begins.