A Resource for Energy Marketers

It’s the middle of the heating season, and that means there’s a good chance you haven’t had the time to think about your company’s marketing plan—let alone put it into play. We know you’re busy taking care of your customers, which is why we’ve put together this list of all the shortcuts you need for […]

We all know that your customer service representatives are the front lines of your business. After all, they’re the first people that returning and potential customers interact with, and for that reason it’s imperative that they’re properly trained on a wide variety of topics. With June being National Propane Safety Month, now is the perfect […]

What challenges did your company face last winter? Perhaps you noticed a drop in morale among your customer service representatives or some missed sales opportunities? Recognizing areas in your company’s customer service-related business processes that need improvement is key to the long-term success and retention of your dedicated employees. CSRs are the front lines of […]

Your customer service representatives are the front lines of your business. When a customer needs to schedule an appointment, order fuel, or pay their bill, they will often interact with at least one of your CSRs—and that’s to say nothing of what happens if your customers have questions or concerns. With customer needs changing and […]

This is the time of the year when customer service representatives in the energy industry are dealing with the most customer interactions. Inevitably, your CSRs will eventually speak with a customer with a difficult-to-resolve complaint—how will your CSRs respond? At Consumer Focus Marketing, we’re proud to be the energy industry’s experts in customer service representative […]

Retention of both customers and employees can be a challenge, especially in the fuel delivery and energy sector. After all, though fuel delivery is a necessity, there are countless other companies you have to compete with, and both customers and employees are liable to leave if they feel there is a better offer elsewhere. In […]

In a time when customer needs are changing and evolving, it’s more critical now than ever that your company provides excellent, timely customer support; however, great customer service and support isn’t easy. Each call your customer service representatives receive can be crucial, and if issues or pain points aren’t handled correctly, both existing and future […]

It seems like everyone is on social media these days, from your customers and community to your competition. It’s critical that you leverage social media to show off your company and products, otherwise you risk missing out on a big opportunity to grow your business. But how do you grab and keep the attention of […]

Are you having a hard time finding quality job applicants to fill much-needed positions at your fuel or HVAC company? When you’re trying to find that perfect fit for a vacancy, it can be difficult to know where to begin. This is a common problem in the energy industry, and that’s why the energy marketing […]

How did your customer service representatives do over the busy heating season? Equip them to handle even the toughest inquiries and improve your customers’ overall satisfaction when you enroll your team in a Consumer Focus CSR training focus group. Keep reading to learn the top ways that our customer service representative training can improve your […]

Did you know your customer service representatives play a huge role in driving your equipment sales? Customer service representatives (CSRs) at your energy company are tasked with answering the tough questions and are the first point of contact for new customers to engage with on the phone, via email responses, or sometimes in-person. It’s vital […]

If you’re a local business owner, you’ve probably heard time and time again how much online reviews matter to consumers. But are you aware of how much they should matter to you? Online customer reviews directly influence your organic search ranking online, or how frequently your business is showing up when users search the Internet […]

If you deliver Bioheat® heating fuel or are looking into making the switch, now’s a good time to position yourself as the experts on Bioheat® fuel and biodiesel for your customers.

The stats are in! A whopping 95% of shoppers read online reviews before making a purchase.[1] This is just one of the many figures that prove that online reviews are critical for every business to have. So, what’s the fuss about online reviews? They make your business more appealing to potential customers and the Internet. […]

You know what they say: “Never judge a book by its cover!” Well, when it comes to email marketing, you can count on your audience to judge your email by its subject line. But figuring out what makes up a compelling subject line can be time consuming, and you’ve got a business to run. Let […]