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A Resource for Energy Marketers

  • How to Increase HVAC Equipment Sales in the Summer

    Energy businesses need to work even harder to secure equipment sales during the hottest months of the year. Make your company stand out among all the competing HVAC and full-service companies that your customers must choose from by revamping your equipment sales marketing strategy with us. Consumer Focus Marketing™ offers comprehensive services to develop your […]

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    Plan Your Fall Marketing before Business Ramps Up

    When it comes to managing your oil, propane, or energy company, we’re willing to bet you use some type of schedule or calendar to keep track of your to-dos and operations. Why not utilize the same strategy when it comes to planning your marketing? Planning ahead takes stress off your plate and optimizes your schedule […]

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    Marketing Enrollment Plans while Fuel Prices Surge

    If you don’t provide them with a clear opportunity to save, they may fly the coop to find a company that will.

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    Tips for Successful & Strategic Bioheat® Oil Marketing

    Bioheat® heating oil is the buzzword taking the energy industry by storm this year. Energy marketers and consumers in the Northeast are talking. Homeowners are asking, what is this alternative liquid heating fuel? Can it really reduce my carbon footprint? And energy providers are wondering, how do we incorporate Bioheat® fuel into our marketing strategy? […]

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    Make the Most of Your Direct Mail Marketing Campaigns

    Contrary to popular belief, print marketing isn’t dead! In fact, with new innovations and digital advancements, print is more effective than ever when it comes to closing more sales. Keep reading to learn more about SmartMail: the latest revolution in combining print and digital marketing. What Is SmartMail? SmartMail is a program that allows businesses […]

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    Print Isn’t Dead: Integrating Print Marketing with Digital Campaigns

    Don’t dig a grave for print marketing campaigns just yet! Marketing professionals across the country agree that print still has a place at the table. In fact, print might be making a comeback! Read on to find out why you shouldn’t completely ditch print marketing efforts, and how print marketing can be used to strategically […]

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    Drive Sales, Not Just Click-through Traffic

    Pay-per-click (PPC) advertising is a growing tool used by many energy marketers as they move their marketing dollars online and away from traditional strategies. It can be extremely effective if applied correctly, but how can you be sure that your PPC strategy is converting leads to concrete sales and not merely creating click-through volume? Understand […]

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