By Jodi Moore on February 25, 2020
Contrary to popular belief, print marketing isn’t dead! In fact, with new innovations and digital advancements, print is more effective than ever when it comes to closing more sales. Keep reading to learn more about SmartMail: the latest revolution in combining print and digital marketing.
What Is SmartMail?
SmartMail is a program that allows businesses to match target names and mailing addresses with their Facebook profiles. When your target market receives or is about to receive a print mailing at home, they’ll see the same message on their Facebook feed, even before they visit your website.
The SmartMail Process:
- Social media ads will start on the day your print marketing is sent out
- Your lead will receive the print mail in several days and will recognize the ad from online
- The lead will continue to see consistent campaign materials for a total of 14 days in a row
We’ve all heard the Rule of Seven: a prospect needs to see or hear your marketing message at least seven times before they’ll take action. SmartMail is a cross-platform strategy that gives your leads twice as many opportunities to see your campaign and decide to buy from you as the Rule of Seven suggests.
Be Informed about the Status of Your Campaign
Experts in marketing pair SmartMail campaigns with a specialized delivery information system, which digitizes and emails snail mail campaigns directly to your leads. Currently, 14.5 million people are signed up to receive mail digitally, and signups are increasing by an average of one million people every month.
This means that prospects can see their mail without being home and click through to your website without having to type in a long URL from a print marketing ad. What’s even better is that the program has a 7–8% click-through rate, which is about four times higher than the national average.
How to Take Advantage of SmartMail and Delivery Information
To request a quote or inquire about starting a SmartMail campaign, contact Consumer Focus Marketing online or give us a call. We employ experts with years of digital and print marketing experience who look forward to assisting your business secure more sales in 2020.