When it comes to managing your oil, propane, or energy company, we’re willing to bet you use some type of schedule or calendar to keep track of your to-dos and operations. Why not utilize the same strategy when it comes to planning your marketing? Planning ahead takes stress off your plate and optimizes your schedule to help you reach your goals.
Consumer Focus™ Marketing has compiled some tips to help you plan a successful fall marketing campaign. Use the guide below, which contains important suggestions for marketing messages this year, while planning your fall marketing calendar. And if you ever need help, don’t hesitate to reach out! We serve hundreds of energy customers across the country, and we would consider it a privilege to help you, too.
Must-Do Tips for Fall Communications This Year
Beat Your Customers to the Punch by Proactively Discussing Fuel Prices
Prices are extremely volatile lately, and customers expect you to promote how you’re doing your best to offer competitive pricing. Communicate honestly and openly about what your company is doing in response to surging fuel prices and offer alternative solutions to making fuel prices more management like signing up for a budget or pricing plan. Emphasize that while fuel prices are out of your control, you’re doing everything you can to make their cost as fair as possible. Successfully communicating these details will prevent your hard-earned customers from shopping around this fall.
Fill Job Openings with a Streamlined Hiring Process
If you’re looking to find qualified candidates to fill driver and technician roles, now’s the time to hire. Don’t wait until delivery requests start rolling in by the dozen to start looking for seasonal drivers. Companies like Consumer Focus Marketing can create, optimize, post, and monitor your job ads to maximize the number of qualified inquiries you receive.
Set Goals for the Season and Focus Your Marketing Efforts
Outlining objectives for the year will give you something to focus your marketing efforts on. You can do this yourself or outsource to a qualified marketing company who can use their experience and staffing to take these important responsibilities off your plate.
Related Post: How to Pivot Your Propane Marketing Game Plan
Contact Consumer Focus Marketing for Fall Marketing Planning
If you need help with planning your marketing calendar, posting a killer job ad that will attract the best employees, or wording a diplomatic and encouraging message about fuel prices, get in touch! We’ll set you up for a successful season and help you achieve your goals.