A Resource for Energy Marketers

How did your customer service representatives do over the busy heating season? Equip them to handle even the toughest inquiries and improve your customers’ overall satisfaction when you enroll your team in a Consumer Focus CSR training focus group. Keep reading to learn the top ways that our customer service representative training can improve your […]

Speed, convenience, and interest are paramount when it comes to operating a successful business website and driving conversion rates. Luckily, Consumer Focus Marketing has highlighted some of the best website features that energy companies like yours are using in 2023. Keep reading to learn some of the most engaging website features you should be adding […]

Recent Feature in BPN Magazine In a recent article published in the May 2022 issue of BPN Magazine, learn how one of our leaders worked her way up from an internship to a workforce development pioneer. Michelle Wilson played a major role in developing GeneratioNext Propane Pros, a workforce development program committed to helping propane […]

Recent Feature in BPN Magazine In a recent article published in the May 2022 issue of BPN Magazine, our creative director shared her tips on how to pivot your propane marketing strategy to stay ahead of industry curveballs. Read on to check out the full article. So far, 2022 has come with its fair share […]

Have you noticed that your website pages are not appearing as high up in Google search results as you would like? Maybe your website used to be featured more prominently in search, but lately, you have noticed that you’ve dropped? If this is the case, you’re likely trying to figure out why and what can […]

There are a lot of factors that go into your SEO strategy, and depending on how much time you spend, your SEO can take time to drum up or skyrocket more quickly than you think.

If you own or operate a heating oil business, it’s not news to you that the energy landscape is changing. As climate policies are developed and enacted across the country, it’s more critical than ever for local fuel companies to find their footing in a renewable energy landscape. The good news is that there is […]

If you don’t provide them with a clear opportunity to save, they may fly the coop to find a company that will.

As I sit here in my living room listening to the ice tap dance on my roof, I can’t help but think what a crazy winter it has been. Here in Northeast PA, we are coming off one of our coldest Januaries in years. My friends in New England are licking their wounds coming off […]

In 2021 the propane industry experienced more than 70 mergers and acquisitions, the majority of which include family-owned and operated multi-generational businesses. In today’s economy propane marketers face a myriad of challenges when it comes to maintaining self-sustaining and profitable operation. They face obstacles such as addressing new legislative issues, escalated costs for product and […]

Every vet who chooses a civilian career has a story. I am writing this using my personal active-duty history from the mid 60’s, from my management experience as a business owner, and especially as a consultant over the past few years.For some background, I went off to college after high school but because of a […]

Tim Quinn was raised in a military family, with a culture that promoted, respected, and admired the military service. His father was a Navy pilot, and his father’s brothers all served in the Navy as well. No surprise, Tim and his older brother, after graduating from college, both enlisted. Tim selected the Air Force while […]

They say most people find their first love in high school. Did you ever think it might be your lasting career? Cathy Maloy first gained some welding skills in high school in a small town of 600 people. Her options were home economics with the other students she calls “bickering girls” or agriculture with the […]

When Mike Abrams enlisted in the US Army after college, he began his long military service—both on active and reserve duty—as an attack helicopter repairman. Through the years he was deployed in support of Operations Desert Storm and Iraqi Freedom, graduated from the Officer Candidate Program, and held multiple posts leading up to his future […]

Over the last decade, at least 100 tropical storms and hurricanes have hit the U.S. causing major damage and affecting our country’s ability to maintain day-to-day operations. Just 4 months ago, the state of Texas declared a power crisis following a severe winter and ice storm leading to 164 deaths and over $195 billion in […]