A Resource for Energy Marketers

  • Michelle Wilson: Propane Rookie to Industry Champion

    Recent Feature in BPN Magazine In a recent article published in the May 2022 issue of BPN Magazine, learn how one of our leaders worked her way up from an internship to a workforce development pioneer. Michelle Wilson played a major role in developing GeneratioNext Propane Pros, a workforce development program committed to helping propane […]

    Read More...

    How to Pivot Your Propane Marketing Game Plan

    Recent Feature in BPN Magazine In a recent article published in the May 2022 issue of BPN Magazine, our creative director shared her tips on how to pivot your propane marketing strategy to stay ahead of industry curveballs. Read on to check out the full article. So far, 2022 has come with its fair share […]

    Read More...

    Why a New Website Can Improve Your SEO

    Have you noticed that your website pages are not appearing as high up in Google search results as you would like? Maybe your website used to be featured more prominently in search, but lately, you have noticed that you’ve dropped? If this is the case, you’re likely trying to figure out why and what can […]

    Read More...

    How Long Does It Take for SEO to Work?

    There are a lot of factors that go into your SEO strategy, and depending on how much time you spend, your SEO can take time to drum up or skyrocket more quickly than you think.

    Read More...

    Why Every Oil Provider Should Be Marketing Bioheat® Fuel

    If you own or operate a heating oil business, it’s not news to you that the energy landscape is changing. As climate policies are developed and enacted across the country, it’s more critical than ever for local fuel companies to find their footing in a renewable energy landscape. The good news is that there is […]

    Read More...

    Marketing Enrollment Plans while Fuel Prices Surge

    If you don’t provide them with a clear opportunity to save, they may fly the coop to find a company that will.

    Read More...

    A Successful Endeavor

    As I sit here in my living room listening to the ice tap dance on my roof, I can’t help but think what a crazy winter it has been. Here in Northeast PA, we are coming off one of our coldest Januaries in years. My friends in New England are licking their wounds coming off […]

    Read More...

    Acquisition and Retention of Talent

    In 2021 the propane industry experienced more than 70 mergers and acquisitions, the majority of which include family-owned and operated multi-generational businesses. In today’s economy propane marketers face a myriad of challenges when it comes to maintaining self-sustaining and profitable operation. They face obstacles such as addressing new legislative issues, escalated costs for product and […]

    Read More...

    Straight Talk and the Upside of Hiring Vets

    Every vet who chooses a civilian career has a story. I am writing this using my personal active-duty history from the mid 60’s, from my management experience as a business owner, and especially as a consultant over the past few years.For some background, I went off to college after high school but because of a […]

    Read More...

    Tim Quinn: From Air Force Security to Propane Workforce Recruitment

    Tim Quinn was raised in a military family, with a culture that promoted, respected, and admired the military service. His father was a Navy pilot, and his father’s brothers all served in the Navy as well. No surprise, Tim and his older brother, after graduating from college, both enlisted. Tim selected the Air Force while […]

    Read More...

    Senior Welder Cathy Maloy

    They say most people find their first love in high school. Did you ever think it might be your lasting career? Cathy Maloy first gained some welding skills in high school in a small town of 600 people. Her options were home economics with the other students she calls “bickering girls” or agriculture with the […]

    Read More...

    Mike Abrams – Focus from Attack Helicopters to Propane Fleets

    When Mike Abrams enlisted in the US Army after college, he began his long military service—both on active and reserve duty—as an attack helicopter repairman. Through the years he was deployed in support of Operations Desert Storm and Iraqi Freedom, graduated from the Officer Candidate Program, and held multiple posts leading up to his future […]

    Read More...

    Emergency Fuel Response and Teams Keeping the Power On

    Over the last decade, at least 100 tropical storms and hurricanes have hit the U.S. causing major damage and affecting our country’s ability to maintain day-to-day operations. Just 4 months ago, the state of Texas declared a power crisis following a severe winter and ice storm leading to 164 deaths and over $195 billion in […]

    Read More...

    Fueling the Workforce

    By Cetane Associates on June 8, 2021 Thirty years ago, Bill Hickey started his military career as a reservist. Bill was brought up with a great respect for his country and those who had served it in the military. Over the next 3 decades, Bill would serve in Kosovo, Iraq, and Guatemala. He brought his […]

    Read More...

    Veteran Job Candidates Are Fueling the Energy Workforce

    It’s likely no news to you that the propane and heating oil industries, much like the energy sector and the broader economy, have been experiencing a shortage of workers, especially in regard to delivery drivers with the training and certifications necessary to operate bobtails and other propane equipment. But there is untapped potential available in […]

    Read More...