Speed, convenience, and interest are paramount when it comes to operating a successful business website and driving conversion rates. Luckily, Consumer Focus Marketing has highlighted some of the best website features that energy companies like yours are using in 2023. Keep reading to learn some of the most engaging website features you should be adding to your website this year!

Your Company’s Success Is Tied to Your Website’s User-Friendliness

Now more than ever, we can gauge consumers’ search habits and browsing activities through web analytics and data collected right from our websites. We’re able to tell when your valuable, potential customers are clicking through our targeted ads, engaging with our content, or spending time finding the information they need on our websites. Better yet, we can tell if potential customers are becoming new customers. Adding engaging web features may boost your energy business to the next level. Check out our list of customer-favorite online features in our list below.

Online Portal

Does your website have an online customer portal? Having a designated portal helps customers manage their accounts, make payments, and request fuel, products, or services online without ever having to pick up the phone! Here’s why this feature works: your customers will easily access your services, set up delivery dates and appointments, or simply pay their bills without taking time away from their busy schedules to call your front desk during business hours. After all, waiting on hold just to pay your bill is a thing of the past! Simplify your customers’ experience, and skyrocket your company’s success with an online customer portal and online ordering feature today!


Get your customers to engage with your website or use your website as a tool and helpful resource. Having a site full of useful, relevant information is one way to do this, but we strongly recommend integrating an accurate calculator or price quote tool into your web design. Here’s why: this allows customers to compare prices right from your website and determine local fuel prices in their area. Doing so will help reinforce that you have the best prices and service around!

Related Post: How Your Website Could Be Hurting Your Business

Smart Video

Embedding videos from YouTube alone isn’t quite doing the trick when talking about new, cutting-edge web and UI design for your energy company’s website. Instead, we recommend integrating dynamic, smart video into your web design. By adding video to your banners and throughout the content on your website, you do a lot to increase the visual interest of a viewer on your page. This thoughtfully planned motion can truly add personality and professionalism to your website while giving customers a preview of your service offerings and mission. Not sure how to get started with video? Learn more about our video marketing services here.


Ensuring you have an accessible site is of utmost importance. Here are a few elements we recommend to help your site become more accessible to a much wider audience:

  1. Create a strong color contrast between text and backgrounds
  2. Choose a content management system that supports accessibility
  3. Use headings correctly to organize the structure of your content
  4. Include proper alt text for images (this also boosts SEO)
  5. Give your URLs and hyperlinks unique and descriptive names
  6. Design your forms for accessibility by labeling fields
  7. Ensure that all content can be accessed with the keyboard alone in a logical way
  8. Make dynamic content accessible

Creating an accessible web design isn’t always the most intuitive process for freelance designers and DIY’ers. Luckily, our Consumer Focus website design and development services are here to help. Our team of expert designers, programmers, and SEO specialists knows what it takes to make your site accessible. Click here to get started now.

Ultra-Fast Load Time

One of the most crucial web design standards is ultra-fast load time. According to various studies surrounding your customers’ online habits, half of internet browsers expect a website to load fast, within two seconds of clicking a link. Unfortunately, if it takes your site longer to load, you could lose out on potential customers. To remedy this, make sure your website and servers are properly maintained by a professional web management service and that your web host is carefully looking after your website. The good news for you is that Consumer Focus offers professional website hosting and website service that will help keep your business online and fast-loading 24/7.

Optimized for Mobile

Most consumers are using their smartphones to search for information, pay bills, and find an energy company they can trust while on the go. This makes it essential to make certain that your website is optimized for mobile viewing. This feature can set you apart from your competitors since potential new customers will be able to read and interact with your content more easily. This small service makes a huge difference in the overall user experience.

Related Post: Is Your Website Mobile Ready?

Revamp Your Website or Start Creating a New One Today

Your company’s website is the hub of all your marketing efforts. Make sure it stands out from the rest! Many moving parts work together to make a successful website, including programming, content, design, and search engine optimization (SEO), to name a few. Consumer Focus Marketing™ offers everything you need to create an active presence on the web or enhance your current site. Whether you need help building a new website or are looking for a refresh, you can count on us to provide a seamless working experience and a final result that will set you apart.

Related Post: Why a New Website Can Improve Your SEO

Need Help Programming Your Site to Include These Standout Features? Contact the Pros at Consumer Focus!

Consumer Focus Marketing offers comprehensive website services that can take your business to the next level. With expert programming, design, copywriting, and SEO, we’ll help your company’s website stand out among your competitors. Contact Consumer Focus to learn more about our web design and management services. Click here to learn more about our website services, or click here to schedule a consultation with one of our marketing experts today!