Having a social media presence means showing up where your customers are spending time—on platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube. But how do you make your posts engaging and authentic? The answer is by getting your employees and team members involved. When customers see real staff from your company on your social media pages, they’ll begin to recognize, appreciate, and feel rapport with your staff and brand.
3 Tips to Encourage Employees to Get Involved
Post Employee Spotlights
One of the best ways to get your employees involved is to post spotlights with a headshot. Spotlights can include the technician’s name (tag them!), job title, favorite thing about their job, and what they like to do in their free time. Be sure to share how much you appreciate the time and effort your team members invest in your company. The benefit is threefold—it makes your employees feel great, improves retention rates, and demonstrates to potential future staff how much you care.
Have Drivers & Techs Take Photos
The best way to personalize your marketing is to use real photos from your office and jobsites. Remind your drivers to take photos of well-maintained tanks and fill pipes to show customers how to keep their properties accessible. Technicians can take “before” and “after” photos of installations. (Keep in mind that if the photo is taken at a residence, it’s a good idea to request permission from the homeowner before you post it. Most don’t mind and are actually excited to keep an eye on your page to see when their yard or equipment pops up!)
Share Reviews That Mention Your Employees by Name
When a customer names an employee in a positive review, that’s the perfect opportunity for a social media post. Include a photo of the employee or tag them in the post. This will not only reinforce your company’s credibility, but also encourage other customers to write reviews when they have positive interactions with your brand.
Want More Tips? Consumer Focus Marketing Can Help
We’ve been in the digital marketing space for the energy industry for decades, and we have ample experience when it comes to getting your employees involved in your latest marketing endeavor. Contact us to have a brief conversation and learn how we can assist in your social media strategy.