A Resource for Energy Marketers

If you own a business, you know that marketing channels and strategies are ever-changing. Print marketing campaigns used to be the primary form of reaching customers, whereas now digital campaigns provide an instant, prominent message. Social media marketing has been on the rise for some time, and in the last few years, video marketing on […]

With people spending more time on social media than ever before, you’re going to want to keep your brand in front of your customers by spending time where they like to hang out. Use these ten tips to make the most out of your digital marketing strategy and your Instagram profile in particular.

Social media platforms, such as Facebook and Instagram, are a great way to show your audience who you really are. The experts at Consumer Focus Marketing have compiled a list of tips to keep your social media posts sharp, engaging, and exciting for your customers, helping you secure a further reach and more sales. Increase […]

Social media advertising continues to be one of the leading elements of marketing strategy in 2019. It is an effective method to engage customers, expand your reach, and achieve target marketing goals with trackable results.

The stats are in! A whopping 95% of shoppers read online reviews before making a purchase.[1] This is just one of the many figures that prove that online reviews are critical for every business to have. So, what’s the fuss about online reviews? They make your business more appealing to potential customers and the Internet. […]

Social media advertising is taking the internet by storm! More and more Americans are using social media each day, and businesses who want to stay prominent should establish and maintain a strong online presence. Keep reading to see why your marketing strategy needs to include social media advertising. 6 Reasons to Advertise on Social Media […]

Is your company on Instagram? If so, are you making the most of your account? If not, what are you waiting for? Instagram is the leading social media platform that consumers rely for products, services, and general media interaction. Keep up with and set yourself apart from competitors by making Instagram an integral part of […]

During the busiest time of year, severe winter weather can throw a wrench into daily operations for any energy provider. This can cause disgruntled customers, not to mention more work on your plate! Don’t let customer satisfaction fall by the wayside. Online review management is a simple solution that will keep your reputation positive and […]

If you own a business that provides goods or services to the public, you’re likely familiar with online directories like Yelp, Google My Business, and Bing Places. They provide a platform for consumers to rate, review, and compare your company at any time during the buying cycle. Helpful for other consumers doing their research online? […]

The right brand should represent a company’s value and, of course, its offerings. What does your current brand say about your business? Are you an oil provider expanding into HVAC? Are you a residential fuel delivery service taking on commercial accounts? If your business is growing, it’s crucial to make sure your brand grows with […]

Social media has become a leading force in small business marketing strategy. Its reputation as a valuable way to build relationships and drive sales is widespread, but many companies fall short when it comes to achieving their page potential. Whether you’re creating a brand new account or sprucing up your current listing, consistent strategic page […]

By way of online business directories, like Google business listings and Yelp, it’s easier than ever for consumers to discover and compare companies offering the services they are looking for—right at their fingertips. These interactive directories also make it easy for them to review your company on the web. Receiving feedback from your customers is […]

It’s the middle of the heating season, and that means there’s a good chance you haven’t had the time to think about your company’s 2017 marketing plan—let alone put it into play. We know you’re busy taking care of your customers, which is why we’ve put together this list of all the shortcuts you need […]

One of the most daunting parts of social media is often the potential for negative feedback. Many companies avoid establishing a presence on social media altogether just to avoid the possible negative reviews and comments customers could leave on their page. However, your company may not officially be on social media, but that doesn’t mean […]

There are so many reasons why an active social media presence is necessary for businesses in 2016. From driving new website traffic to maintaining relationships with longtime customers, social media sites like Facebook offer the perfect platform to expand marketing efforts and improve customer engagement—without the high cost or hassle. Not sure where to begin? […]

1. “Facebook is obsolete” Some are convinced that the “Facebook Fad” has come to an end. However, the numbers prove otherwise. Worldwide, there are over 1.7 BILLION Facebook users that are active on a monthly basis. This number is increasing by approximately 15% each year. So, not only are people continuing to join the social […]

Are you prepared to make the most out of the upcoming heating season? The best place to start is online. You may have social media accounts set up for your business, but how often are you accessing them? If not regularly, you’re missing out on opportunities to reach more customers. Learn why consistent use of […]