A Resource for Energy Marketers

Ready to grow your business in 2023? The best place to start is online. Maintaining an active social media presence can help establish brand awareness among customers, define a brand’s values and identity, and give a company an easy way to connect with customers while driving traffic to the company’s website and gaining new customers […]

How do you like to unwind after a long day? If you’re like 82% of the country’s population[1], your free time may include scrolling on social media to catch up on the latest news, see what your friends are up to, and maybe even find and share a funny meme or two. The fact is, […]

Having a social media presence means showing up where your customers are spending time—on platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube. But how do you make your posts engaging and authentic? The answer is by getting your employees and team members involved. When customers see real staff from your company on your social […]

Social media is a crucial marketing channel to keep in touch with your customers. Statista has collected data that shows people spend an average of 2.5 hours per day on their social channels! What better place is there to advertise your company and its services?

Social media continues to be a major player in digital marketing strategy. Is your business using it to the best of its ability? Paid social media advertising is a favorite among marketing experts and business owners alike because it can deliver major results with minimal investment. If you’re on the fence about how social media […]

If you own a business, you know that marketing channels and strategies are ever-changing. Print marketing campaigns used to be the primary form of reaching customers, whereas now digital campaigns provide an instant, prominent message. Social media marketing has been on the rise for some time, and in the last few years, video marketing on […]

With people spending more time on social media than ever before, you’re going to want to keep your brand in front of your customers by spending time where they like to hang out. Use these ten tips to make the most out of your digital marketing strategy and your Instagram profile in particular.

Social media platforms, such as Facebook and Instagram, are a great way to show your audience who you really are. The experts at Consumer Focus Marketing have compiled a list of tips to keep your social media posts sharp, engaging, and exciting for your customers, helping you secure a further reach and more sales. Increase […]

Social media advertising continues to be one of the leading elements of marketing strategy in 2019. It is an effective method to engage customers, expand your reach, and achieve target marketing goals with trackable results.

The stats are in! A whopping 95% of shoppers read online reviews before making a purchase.[1] This is just one of the many figures that prove that online reviews are critical for every business to have. So, what’s the fuss about online reviews? They make your business more appealing to potential customers and the Internet. […]

Social media advertising is taking the internet by storm! More and more Americans are using social media each day, and businesses who want to stay prominent should establish and maintain a strong online presence. Keep reading to see why your marketing strategy needs to include social media advertising. 6 Reasons to Advertise on Social Media […]

Is your company on Instagram? If so, are you making the most of your account? If not, what are you waiting for? Instagram is the leading social media platform that consumers rely for products, services, and general media interaction. Keep up with and set yourself apart from competitors by making Instagram an integral part of […]

During the busiest time of year, severe winter weather can throw a wrench into daily operations for any energy provider. This can cause disgruntled customers, not to mention more work on your plate! Don’t let customer satisfaction fall by the wayside. Online review management is a simple solution that will keep your reputation positive and […]

If you own a business that provides goods or services to the public, you’re likely familiar with online directories like Yelp, Google My Business, and Bing Places. They provide a platform for consumers to rate, review, and compare your company at any time during the buying cycle. Helpful for other consumers doing their research online? […]

The right brand should represent a company’s value and, of course, its offerings. What does your current brand say about your business? Are you an oil provider expanding into HVAC? Are you a residential fuel delivery service taking on commercial accounts? If your business is growing, it’s crucial to make sure your brand grows with […]