A Resource for Energy Marketers

We all know that your customer service representatives are the front lines of your business. After all, they’re the first people that returning and potential customers interact with, and for that reason it’s imperative that they’re properly trained on a wide variety of topics. With June being National Propane Safety Month, now is the perfect […]

By now, you’ve likely heard about the benefits of having a streamlined, cohesive marketing strategy across all of your social media profiles, print, and web marketing. It’s a no-brainer that having top-notch marketing will garner more web traffic and new customers, but now it’s time to take the final step and ensure the people at […]

This new year Consumer Focus Marketing wants to help energy companies thrive with products and services specifically geared toward training staff members, technicians, and managers in the propane and oil heat industries. Our workforce development training services dive into the specific skills teams need to thrive in the fast-paced energy industry with greater efficiency, improved […]

Having a social media presence means showing up where your customers are spending time—on platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube. But how do you make your posts engaging and authentic? The answer is by getting your employees and team members involved. When customers see real staff from your company on your social […]

As the weather cools down, you can expect more frequent customer interactions between oil orders, service requests, price quotes, and more. When your employees speak with customers, there’s always a chance that the customer will ask a difficult question. Are you confident that your customer service representatives (CSRs) are prepared to rise to the challenge […]

If you’re struggling to find quality job applicants to fill much-needed positions at your fuel or HVAC company, we’re here to help. Consumer Focus ™ Marketing employs experts in the energy industry who have years of experience filling vacant positions with highly qualified and experienced candidates in the propane and energy industries. Check out our […]

As I sit here in my living room listening to the ice tap dance on my roof, I can’t help but think what a crazy winter it has been. Here in Northeast PA, we are coming off one of our coldest Januaries in years. My friends in New England are licking their wounds coming off […]

In 2021 the propane industry experienced more than 70 mergers and acquisitions, the majority of which include family-owned and operated multi-generational businesses. In today’s economy propane marketers face a myriad of challenges when it comes to maintaining self-sustaining and profitable operation. They face obstacles such as addressing new legislative issues, escalated costs for product and […]

Every vet who chooses a civilian career has a story. I am writing this using my personal active-duty history from the mid 60’s, from my management experience as a business owner, and especially as a consultant over the past few years.For some background, I went off to college after high school but because of a […]

Tim Quinn was raised in a military family, with a culture that promoted, respected, and admired the military service. His father was a Navy pilot, and his father’s brothers all served in the Navy as well. No surprise, Tim and his older brother, after graduating from college, both enlisted. Tim selected the Air Force while […]

They say most people find their first love in high school. Did you ever think it might be your lasting career? Cathy Maloy first gained some welding skills in high school in a small town of 600 people. Her options were home economics with the other students she calls “bickering girls” or agriculture with the […]

When Mike Abrams enlisted in the US Army after college, he began his long military service—both on active and reserve duty—as an attack helicopter repairman. Through the years he was deployed in support of Operations Desert Storm and Iraqi Freedom, graduated from the Officer Candidate Program, and held multiple posts leading up to his future […]

Over the last decade, at least 100 tropical storms and hurricanes have hit the U.S. causing major damage and affecting our country’s ability to maintain day-to-day operations. Just 4 months ago, the state of Texas declared a power crisis following a severe winter and ice storm leading to 164 deaths and over $195 billion in […]

By Cetane Associates on June 8, 2021 Thirty years ago, Bill Hickey started his military career as a reservist. Bill was brought up with a great respect for his country and those who had served it in the military. Over the next 3 decades, Bill would serve in Kosovo, Iraq, and Guatemala. He brought his […]

It’s likely no news to you that the propane and heating oil industries, much like the energy sector and the broader economy, have been experiencing a shortage of workers, especially in regard to delivery drivers with the training and certifications necessary to operate bobtails and other propane equipment. But there is untapped potential available in […]