It seems like everyone is on social media these days, from your customers and community to your competition. It’s critical that you leverage social media to show off your company and products, otherwise you risk missing out on a big opportunity to grow your business. But how do you grab and keep the attention of consumers? Giveaways can be an effective and fun way to engage your customers that give you a high return on investment. Read on to learn how the team of social media experts at Consumer Focus Marketing can help you take advantage of this unique marketing opportunity!
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Top Benefits of Hosting a Giveaway on Social Media
Everyone likes the chance to win a free prize! A social media giveaway is a feel-good campaign that your customers will remember, and it can produce big results for a small investment. Here are some other key ways a social media giveaway can help your business shine:
A giveaway shows your customers that you’re thinking about them.
Whether the prize is a grocery store gift card near a major holiday or free tickets to a local event during the summer, a giveaway is a great way to tell your customers that they’re on your mind. Not only that, but it humanizes your business and helps to make them feel like they’re more than just a number to you. This kind of positive feeling improves customer retention and makes your customers more likely to recommend your business to a friend or family member.
A giveaway can increase your social media engagement and reach.
To enter your giveaway, customers will have to take at least one action that furthers the message of your company. Liking, sharing, tagging a friend, or commenting on your giveaway post are all viable ways to enter your giveaway, and they all increase your engagement as well as your reach to people who don’t already follow you. This can be a great way to gain new customers while rewarding your current ones!
A giveaway lets you collaborate with a local business.
Getting to team up with a local business—such as a shop, restaurant, or entertainment venue—is an underrated perk of hosting a giveaway. The giveaway campaign highlights both of your businesses in a positive light, and once a winner is drawn that person is going to use the gift card you purchased, which goes right back into your community’s economy. It’s a win-win for everyone!
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Spread the Word about Your Business with a Social Media Giveaway from Consumer Focus
Tell your friends, neighbors, and future customers about your company by having the energy marketing pros at Consumer Focus Marketing host your next giveaway. We know the energy industry inside and out, and our team of social media specialists is ready to help your giveaway increase your engagement and reach. In addition to giveaways, we also offer a wide range of other social media management solutions to help your business thrive online. Get in touch with us now to start working on your next giveaway—we can’t wait to hear from you!