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A Resource for Energy Marketers

  • Top 4 Tips to Find Your Next Great Hire

    Are you having a hard time finding quality job applicants to fill much-needed positions at your fuel or HVAC company? When you’re trying to find that perfect fit for a vacancy, it can be difficult to know where to begin. This is a common problem in the energy industry, and that’s why the energy marketing […]

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    Growing Your Customer Base in Tough Times

    As we all know, the energy industry has seen a lot of unpredictability in recent years. The rise and fall of prices, legislation, a push for clean and renewable fuels, new technologies for equipment, staff shortages, unpredictable weather conditions, and global conflict are just a few of the many factors to consider when developing campaigns […]

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    How Your Employees’ Input Can Help Your Company

    When it comes to running a successful business, you might be missing out on one very important untapped resource: your employees’ input! Your employees are oftentimes at the frontlines of your everyday customer interactions and have valuable insight to share about your customers’ needs as well as the innerworkings of your current business model. Keep […]

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    How to Foster an Environment of Retention at Your Company

    When it comes to fostering a balanced, healthy work environment for employees, its best to consider options that help you shut the revolving door on your company. With the incoming generation of employees looking to secure well-paying positions with great benefits and a potential for upward mobility, the fuel and HVAC industries have a unique […]

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    The Hottest Marketing Trends and Tips for 2023

    Another year has gone by, and a new one is right around the corner! This means the team at Consumer Focus Marketing has another batch of new forecasts in the marketing industry. Since there’s so much to look forward to in 2023, we made it a priority to narrow down the list to several key […]

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    Train Your CSRs on How to Answer Difficult Customer Questions

    As the weather cools down, you can expect more frequent customer interactions between oil orders, service requests, price quotes, and more. When your employees speak with customers, there’s always a chance that the customer will ask a difficult question. Are you confident that your customer service representatives (CSRs) are prepared to rise to the challenge […]

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    Marketing Trends We’re Vouching for in 2020

    We’re welcoming another year! And with another year comes new forecasts in the marketing industry. There’s plenty to look forward to and we’ve narrowed down the list to several key marketing initiatives that can help boost your business in the new decade. Read on to learn more about which marketing trends your company should utilize […]

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    The 5 Best Marketing Podcasts

    Whether you’re looking to expand your knowledge in the marketing world or enjoy some easy listening, these podcasts will help you understand what’s going on with your business’s marketing strategy. We’ve compiled a list of our five favorite informative and entertaining marketing-related podcasts. The best things about podcasts? They’re free, you can listen anywhere, and […]

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    Finding Success in Online Reviews

    If you own a business that provides goods or services to the public, you’re likely familiar with online directories like Yelp, Google My Business, and Bing Places. They provide a platform for consumers to rate, review, and compare your company at any time during the buying cycle. Helpful for other consumers doing their research online? […]

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    10 Tips Energy Marketers Are Using to Get Ahead

    It’s the middle of the heating season, and that means there’s a good chance you haven’t had the time to think about your company’s marketing plan—let alone put it into play. We know you’re busy taking care of your customers, which is why we’ve put together this list of all the shortcuts you need for […]

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    5 Ways a Blog Will Help Your Business

    So, your website’s up to date, you’ve invested in SEO services, and you’re staying on top of the social media accounts for your brand. Wondering if there are even more ways to reach consumers online with ease? As the “content is king” philosophy for web-based marketing lives on, it’s important to take advantage of every […]

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    3 Ways to Improve Your Company’s Marketing Plan

    1. Focus on Areas with High ROI With the multitude of advertising mediums available to reach potential customers, it is harder than ever to determine where to start. From direct mail to Facebook, marketers have more choices than ever. These choices, however, make many companies struggle on deciding where they should invest their marketing dollars. […]

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    Top 10 Reasons Why PPC Will Increase Your Business’s Profits

    Don’t fall behind in your Google search ranking. Realize a greater online presence and increase sales with pay-per-click (PPC) marketing strategies. When your website has not only been optimized using search engine optimization (SEO) tactics but has been coupled with a well-researched PPC strategy, your business will experience increased traffic, accurate and localized market targeting, […]

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