A Resource for Energy Marketers

  • How to Empower Your Employees for Better Customer Retention & Acquisition

    Your customer service team has a crucial role to play when it comes to driving customer satisfaction and building brand loyalty. They’re the front lines of your company, interacting with customers daily and helping solve problems. If you want your customer service representatives to perform at their very best, it’s important that you give them […]

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    The Hottest Marketing Trends and Tips for 2024

    Another year has gone by, and a new one is right around the corner! This means the team at Consumer Focus Marketing has another batch of new forecasts in the marketing industry. Since there’s so much to look forward to in 2024, we made it a priority to narrow down the list to several key […]

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    Top Issues Faced by Customer Service Representatives

    In a time when customer needs are changing and evolving, it’s more critical now than ever that your company provides excellent, timely customer support; however, great customer service and support isn’t easy. Each call your customer service representatives receive can be crucial, and if issues or pain points aren’t handled correctly, both existing and future […]

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    How to Use a Social Media Giveaway to Engage with Your Customers

    It seems like everyone is on social media these days, from your customers and community to your competition. It’s critical that you leverage social media to show off your company and products, otherwise you risk missing out on a big opportunity to grow your business. But how do you grab and keep the attention of […]

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    The #1 Way to Improve Employee Retention & Customer Satisfaction

    Did you know that each month, anywhere from 3 to 4.5 million US workers quit their jobs? A survey found that 94% of those employees would stay at their current employer if they invested in the employee’s long-term learning[1]. This statistic makes it clear as day that employees care whether or not their boss and […]

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    Top 4 Tips to Find Your Next Great Hire

    Are you having a hard time finding quality job applicants to fill much-needed positions at your fuel or HVAC company? When you’re trying to find that perfect fit for a vacancy, it can be difficult to know where to begin. This is a common problem in the energy industry, and that’s why the energy marketing […]

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    Growing Your Customer Base in Tough Times

    As we all know, the energy industry has seen a lot of unpredictability in recent years. The rise and fall of prices, legislation, a push for clean and renewable fuels, new technologies for equipment, staff shortages, unpredictable weather conditions, and global conflict are just a few of the many factors to consider when developing campaigns […]

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    How Your Employees’ Input Can Help Your Company

    When it comes to running a successful business, you might be missing out on one very important untapped resource: your employees’ input! Your employees are oftentimes at the frontlines of your everyday customer interactions and have valuable insight to share about your customers’ needs as well as the innerworkings of your current business model. Keep […]

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    How to Foster an Environment of Retention at Your Company

    When it comes to fostering a balanced, healthy work environment for employees, its best to consider options that help you shut the revolving door on your company. With the incoming generation of employees looking to secure well-paying positions with great benefits and a potential for upward mobility, the fuel and HVAC industries have a unique […]

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    Train Your CSRs on How to Answer Difficult Customer Questions

    As the weather cools down, you can expect more frequent customer interactions between oil orders, service requests, price quotes, and more. When your employees speak with customers, there’s always a chance that the customer will ask a difficult question. Are you confident that your customer service representatives (CSRs) are prepared to rise to the challenge […]

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    Marketing Trends We’re Vouching for in 2020

    We’re welcoming another year! And with another year comes new forecasts in the marketing industry. There’s plenty to look forward to and we’ve narrowed down the list to several key marketing initiatives that can help boost your business in the new decade. Read on to learn more about which marketing trends your company should utilize […]

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    The 5 Best Marketing Podcasts

    Whether you’re looking to expand your knowledge in the marketing world or enjoy some easy listening, podcasts are a great way to broaden your knowledge of an ever-changing marketing landscape. That’s why the team here at Consumer Focus Marketing has complied a list of our top five favorite informative and entertaining marketing-related podcasts, which will […]

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    Finding Success in Online Reviews

    If you own a business that provides goods or services to the public, you’re likely familiar with online directories like Yelp, Google My Business, and Bing Places. They provide a platform for consumers to rate, review, and compare your company at any time during the buying cycle. Helpful for other consumers doing their research online? […]

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    10 Tips Energy Marketers Are Using to Get Ahead

    It’s the middle of the heating season, and that means there’s a good chance you haven’t had the time to think about your company’s marketing plan—let alone put it into play. We know you’re busy taking care of your customers, which is why we’ve put together this list of all the shortcuts you need for […]

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    5 Ways a Blog Will Help Your Business

    So, your website’s up to date, you’ve invested in SEO services, and you’re staying on top of the social media accounts for your brand. Wondering if there are even more ways to reach consumers online with ease? As the “content is king” philosophy for web-based marketing lives on, it’s important to take advantage of every […]

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