A Resource for Energy Marketers

Read Consumer Focus Marketing’s latest feature in Butane-Propane News (BPN) for a toolkit to ensure your company gets the most value possible out of your next enrollment campaign. “Have your enrollment campaign promotion tactics gone stale? Are you signing up as many customers as you can? Are you ready to evaluate your enrollment campaign marketing […]

As a business owner, you take every aspect of your work seriously, including your marketing strategy. The team at Consumer Focus understands how much time and energy goes into creating a website that you feel represents your business well. It’s no surprise that when it’s time to launch it, there’s an immense sense of relief […]

Reaching customers where they are these days can be tough. The internet continues to become more complex and competitive each year. With more users finding businesses through search and online, propane companies can no longer rely on only word of mouth referrals. Read this blog from Consumer Focus Marketing to learn the top marketing strategies […]

When was the last time you evaluated your online marketing strategy or thought about areas for improvement and your audience reach? No matter the time of year, potential leads may be searching for your services. When they start looking for local energy companies online, will they find your website, and will it convert them to […]

Consumers have a lot of choices to make these days, and we can all agree that there are more options than ever for everything from different places to eat to types of cars to drive. Asking a potential customer to trust your energy company with their home’s comfort and safety is a big deal, and […]

As winter fades and warmer temperatures approach, now is the perfect time to connect with customers while cold weather is still fresh in their minds. Planning your strategic marketing now with Consumer Focus Marketing can help secure appointments, retain customers, and drive revenue for the months ahead. From scheduling installations to promoting tune-ups and payment […]

Read Consumer Focus Marketing’s latest feature in Indoor Comfort Magazine for a guide to the latest marketing trends and how to utilize them to make sure your company stands out to customers in your area. “New year, new marketing strategy? Not exactly. However, there are marketing trends on the horizon for 2025 that you don’t […]

Staying ahead in the competitive world of digital marketing requires keeping pace with the latest trends in search engine optimization (SEO) and pay-per-click (PPC) advertising. The digital landscape is rapidly evolving, and businesses need to adapt to new technologies and strategies to remain visible and attract customers. Learn what SEO trends the marketing experts at […]

As 2025 approaches, marketing continues to evolve at a rapid pace. For businesses aiming to stay competitive, adopting the latest trends is no longer optional—it’s essential. That’s where the energy marketing pros at Consumer Focus Marketing come in! From AI-driven strategies to the rise of short-form video content, we can help you take advantage of […]

Whether you’re delivering heating oil and propane or offering HVAC services, your customers rely on you to keep their homes and businesses comfortable, no matter what the weather brings. But how do you ensure your marketing strategy not only keeps up but stays ahead? By making it dynamic, with the help of the energy marketing […]

In today’s digital landscape, social media has become an essential tool for businesses looking to connect with current customers and attract new ones. Consistent engagement on social platforms can deepen customer relationships and keep your energy company top-of-mind, meaning that using social media to engage customers plays a pivotal role in retention. At Consumer Focus […]

Pay-per-click (PPC) advertising is one of the most effective strategies to expand your customer base in a highly competitive digital landscape. PPC ads allow businesses like yours to reach a targeted audience by appearing at the top of search engine results or across various online platforms. A PPC ad campaign from Consumer Focus Marketing that […]

Today’s fast-paced digital world means that businesses just like yours are always on the hunt for effective ways to connect with their customers. While email marketing and social media management are both important to your overall digital marketing strategy, there’s another way to reach current and potential customers that stands out for its immediacy and […]

Email marketing is one of the biggest pillars of a successful digital marketing strategy, due in large part to the fact that it allows you to reach your audience directly while seamlessly pointing them in the direction you’d like to take. Unfortunately, it can be easy to wind up spending your valuable time and money […]

Read Consumer Focus Marketing’s latest feature in LP Gas Magazine to learn the top five ways to incorporate the message of safety into your marketing and establish trust with current and future customers. “Demonstrating examples of your commitment to propane safety will foster rapport with existing customers, and you’ll attract new customers by showing them […]