By Karli Stempel on December 20, 2016
There are so many reasons why an active social media presence is necessary for businesses in 2016. From driving new website traffic to maintaining relationships with longtime customers, social media sites like Facebook offer the perfect platform to expand marketing efforts and improve customer engagement—without the high cost or hassle.
Not sure where to begin? Mastering the management of your Facebook page is simpler than you think. Take a look at these five tips.
1. Create Relevant Posts
This may seem like a no-brainer, but with the amount of online content we take in every day, it can be hard to focus on what’s most substantial. Stick to what you know best; consumers are looking to you for expert advice. Share information about topics like new energy-saving products, ways to lower energy bills, and updates about fuel pricing.
2. Make Sure to Add Variety
When creating posts, think about what’s going to catch the attention of your target audience as they scroll through the endless content in their newsfeeds. Mix things up with an assortment of company photos, custom-designed promotions, links to your website and industry articles, and even relevant videos. Make sure there’s a visual component to every post.
3. Encourage Discussions
Ask viewers for their thoughts on what you’re sharing. It can be as simple as asking what they think of the weather or their favorite seasonal activity. Get creative by asking them to vote on a new tagline, mascot, or brand for your company. This input could even help bring up new ideas for your business offerings!
4. Monitor Page Reviews
The review section of your Facebook page allows your customers to share their experiences with others. When a prospective customer visits your page, reading through real feedback from peers will help validate their decision to work with you. Take this trust a step further: respond to each review on your page—positive or otherwise—to show you care about your business’s reputation and each customer’s experience.
5. Respond to Customer Inquiries
Consumers now turn to Facebook to find company information like your location and business hours, as they would on your company website. If your page lacks these details, or if a customer has a specific question, Facebook provides yet another outlet for them to contact you. Stay on top of private messages and questions posted to your page publicly—and do so in a timely manner.
Make improving your Facebook page easier than ever. Let us manage it!