By Jamie Clark on September 17, 2020
If you own a business, you know that marketing channels and strategies are ever-changing. Print marketing campaigns used to be the primary form of reaching customers, whereas now digital campaigns provide an instant, prominent message. Social media marketing has been on the rise for some time, and in the last few years, video marketing on these platforms has been paramount. If you’re interested in changing with the times so you can stay relevant and continue to develop your business, read on to learn more about why video marketing is essential for your company.
Look at the Numbers—They Don’t Lie!
Here are some statistics that might surprise you; 51% of marketing professionals worldwide choose video as the type of content with the best ROI; 92% of mobile video viewers share videos with others; and 46% of users take action after viewing a video ad, according to the Online Publishers Association. In addition, Outbrain found that 87% of marketers are using video messaging to reach current and future customers. Not keeping up in this department will have permanent effects on your company’s revenue.
Here’s another shocking fact: studies shared by T-Sciences found that the human brain processes visual information, like videos, 60,000 times faster than text. If that fact alone doesn’t convince you to incorporate video messaging into your marketing campaigns, we’re not sure what will!
Use Human Biology to Your Marketing Advantage
The eyes of humans, like any hunter, are biologically attracted to movement. Think about it—we’ve all gone down the rabbit hole of watching too many time-lapse cooking videos on Facebook, even if we’re not overly interested in the subject matter. Humans are hardwired for motion, so videos will always catch the attention of someone scrolling endlessly through their social media news feed.
Market to the Next Generation
Millennials and Generation Z have famously made video apps such as YouTube, Vine, Snapchat, Musical.ly, Reels, and TikTok explode with popularity. Though many mistake Generation Z for children, they are as old as 24 and are looking to buy homes of their own soon, if they haven’t already. If you want your business to survive, videos are the best way to reach this next generation of homeowners. Failing to reach these generations with effective marketing communications could be detrimental.
See for Yourself How Video Marketing Can Increase Your Potential
Consumer Focus Marketing is a leading provider for premium marketing services and integrated campaigns, including a variety of different types of video messaging. Whether you’re most interested in animated, live-action, or pre-recorded videos, we can assist you at a price that won’t break the budget. Get in touch with us today for a no-obligation consultation and see how we can help you make your ROI goals come true.