If you own a business, you know that marketing channels and strategies are ever-changing. Print marketing campaigns used to be the primary form of reaching customers, whereas now digital campaigns provide an instant, prominent message. Social media is an essential component of an integrated marketing strategy, and video content on these platforms has become the most effective way to engage audiences.
Look at the Numbers; They Don’t Lie!
Here are some statistics that might surprise you:
- The human brain processes visual information 60,000 times faster than text.1
- 82% of marketing professionals worldwide choose video as the type of content with the best ROI.2
- Short-form video generates 2.5 times more engagement per impression than any other content type.3
- 84% of consumers want to see more video content from brands they support.4
- 91% of businesses are using video as a marketing tool.5
Not keeping up in this department will have permanent effects on your company’s revenue.
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Use Human Biology to Your Marketing Advantage
The eyes of humans, like any hunter, are biologically attracted to movement. Think about it; we’ve all gone down the rabbit hole of watching too many time-lapse cooking videos on Facebook. Humans are hardwired for motion, so videos will always catch the attention of someone scrolling endlessly through their social media news feed.
Market to the Next Generation
Millennials and Gen Z have famously made video apps such as TikTok, YouTube Shorts, Snapchat, and Instagram Reels central to how they discover and evaluate brands. Though many mistake Gen Z for children, they are as old as 29 and are looking to buy homes of their own soon, if they haven’t already. If you want your business to survive, videos are the best way to reach this next generation of homeowners. Failing to reach these generations with effective marketing communications could be detrimental.
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See for Yourself How Video Marketing Can Increase Your Potential
Consumer Focus Marketing is a leading provider of premium marketing services and integrated campaigns, including our Studio-Quality Video service. Professional video shoots cost thousands and take weeks to produce, while our studio-quality videos deliver the same polished content for a fraction of the price. Whether you’re most interested in animated, live-action, or pre-recorded videos, we can assist you at a price that won’t break the budget or your timeline.
Get in touch with us today for a no-obligation consultation and see how we can help you make your ROI goals come true.
[1] PMC
[2] [4] [5] Wyzowl State of Video Marketing 2026