By Karli Stempel on August 1, 2018
Google is the name in internet searching. If your business has a website (which it most definitely should!) you will be directly affected by recent changes made by the search engine giant. As of July 2018, Google will be notifying users through their Chrome browser whether a website is secure or not. Websites without a Secure Sockets Layer (SSL) will be not be deemed secure by Google Chrome. So, what does this mean for you? If your website does not have an SSL and users try to visit it using Google Chrome, a warning alert will appear. This will likely lower the traffic to your website and hurt your online presence. How can you keep traffic moving to your site, business as usual? Make sure your website has an SSL.
Everything You Need to Know About SSL
What Is an SSL?An SSL, or Secure Sockets Layer, is a technology used to create an encrypted connection between a browser and a web server. This encrypted connection ensures that all data passed between the two stays private and cannot be tampered with.
Why Does Google Care About SSL?Google is taking security so seriously because as the uses of the Internet grow, so do its security needs. This new security measure has been put in place to protect your company, your data, and your customers. Without an SSL in place…
- Browsers and users have no way to ensure or verify that they are connected to the correct servers when visiting your website.
- Any data sent to and from your computer is not encrypted. This means a third-party script could easily intercept that information and use or tamper with it.
How Can Using an SSL Help My Company?Not only will using an SSL help avoid the negative impacts that a warning alert can cause to your web traffic, this important security technology will…
- Boost user trust. When users see that your website is secure (without any troublesome alerts) they will feel better about browsing further.
- Reduce risk. An SSL will protect your and your customers’ data from being intercepted by someone who should not have it.
- Give SEO a positive bump. Google is so adamant about security that it rewards websites that have great security practices with an extra dose of “SEO magic”. Essentially, websites that have an SSL in place will rank higher than those without one.