Consumer Focus Marketing is pleased to host a variety of free energy marketing webinars. Join us for upcoming webinars to hear the latest from industry experts on best practices for marketing your energy company, streamlining customer communications, creating an integrated marketing strategy, maximizing every platform at your disposal, increasing your bottom line, and more.
Presented by: Jodi Moore, Marketing & Brand Strategy Specialist and Jamie Clark, Social Media Specialist at Consumer Focus Marketing
These days almost every business is on social media. How can you make sure your company is reaching your target audience through the noise of their overcrowded newsfeeds? Join us to hear which social media strategies really resonate with customers and how you can make sure your efforts are going the distance to build brand awareness, increase engagement, and grow your business.
Presented by: Mike Dobson, SEO & Marketing Manager at Consumer Focus Marketing
Competition is fierce out there! Are you looking for ways to move your company’s name to the top of local Internet searches? Learn more about new digital ad campaign strategies and how your pay-per-click advertising efforts can be optimized to provide the best possible ROI with trackable performance data points.
Presented by: Jodi Moore, Marketing & Brand Strategy Specialist and Kim Essigmann, Digital Marketing Design Manager at Consumer Focus Marketing
Are people on your email list opening your messages? Are they clicking or taking action? Common email marketing mistakes may be hurting your efforts! Find out what these common email marketing mistakes are and what you can do to avoid them to make sure your company is reaching customers and new leads with effective and engaging email communication.
Presented by: Chrissy Miller, Art Manager and Karli Haight, Marketing Manager at Consumer Focus Marketing
When you run a propane or energy business, you want a marketing strategy that works for you – not one that makes you work for it. Learn how the most successful companies in your industry are using integrated marketing techniques to streamline campaign messaging, reach customers and targets more effectively, and get measurable results.
Presented by: Mike Dobson, SEO & Marketing Manager and Jennifer LeClerc, Vice President at Consumer Focus Marketing
There are some features that make online users stick around and explore, and others that have them click away the moment they land on the homepage. How do you think your website stacks up? Join us to discuss the 5 things that send customers running for the hills and how you can make some simple adjustments to increase web traffic and retention.
Presented by: Michael Dobson, SEO & Marketing Manager at Consumer Focus Marketing
Are you doing everything you can to make sure your business shows up in online search results? Find out what search engine optimization strategies marketing experts expect to make a big impact and why every business should be utilizing them in 2025.
Presented by Jodi Moore, Marketing & Brand Strategy Specialist of Consumer Focus Marketing
Join us for a discussion of the top 5 upcoming marketing trends in 2025—along with their far-reaching impact across various facets of the digital landscape. This comprehensive overview will provide marketers with actionable insights to capture and hold customer attention in a competitive marketplace. We’ll dive into topics rising to the surface of energy marketing, including:
Jodi will share real-world examples and practical tips on how your organization can prepare for and maximize the potential of these upcoming trends, ensuring your team is ready for effective marketing in 2025 and beyond. You can expect the conversation to extend beyond marketing into an exploration of how these trends are improving efficiencies throughout other business functions.
About the Presenter:
Jodi Moore is marketing account manager at Consumer Focus Marketing. She leads the development of creative and results-driven content strategies for a diverse portfolio of clients in the energy industry. Marketing campaign development, guidance for the material production teams, and outstanding organization come together with expertise in the energy sector and a passion for going above and beyond for every client. Jodi has a decade of marketing and customer service experience under her belt and has been working at Consumer Focus for the past 7 years.
Presented by: Mike Dobson, SEO & Marketing Manager at Consumer Focus Marketing and Edward Geswell, Vice President & Owner, Pilgrim Propane
Have you ever had a new customer tell you that they were surprised to find your business? Or maybe you’ve been contacted by several potential customers, only to find out that they’re outside your delivery range? These are just a few examples of why it’s so important to have a strategy in place to get found by people searching online for businesses like yours in your service area. In this 20-minute webinar, our speakers will go over their top tips for increasing visibility in local online search results.
We will discuss various factors that can contribute to your company’s search engine ranking and what strategies you can employ to solve your company’s unique needs to move higher up on those search engine results. Our guest will speak about their own experience improving their company’s online visibility and how that helped drive local leads.
Register for this short webinar today to find out more about getting found by customers in your service area.
Presented by: Karli Haight, Marketing Manager at Consumer Focus Marketing and Julia Miller, Senior Vice President and Co-Owner at Blueox Energy
Are you looking for simple strategies to fine-tune your marketing and acquire new propane, fuel or HVAC service customers this fall? Don’t miss out on the opportune time to expand your company’s reach and turn potential customers into loyal patrons. In this 20-minute webinar, our speakers will uncover the top 3 things you should be doing right now to get more customers this season.
We will discuss how an integrated marketing strategy can help you grow your business and key initiatives that will help you stand out to targets in your delivery area. Our guest will talk in detail about the results they saw from utilizing these tactics in their own marketing strategies to acquire new customers.
Register for this short webinar today to learn more about the top 3 things you need to do this fall to expand your customer base and help your company thrive.
Presented by: Mike Dobson, SEO & Marketing Manager at Consumer Focus Marketing and Michele Atkins, Sales & Marketing Manager at Dutch Oil & Propane
How long has it been since you looked at your website through the eyes of your customers? They have certain expectations of what they’ll be able to see and do when they visit you online. In this 20-minute webinar, our speakers will explore what makes a superb website experience.
We will discuss the top website features that are in demand with customers and strategies for improving customer experience. We will hear from our guest in detail about the results they saw when they enhanced their website to better engage their customers and their target audience.
Register for this short webinar today to find out more about the expectations of people who use your website, and how these key features can increase customer retention and acquisition for your company.
REGISTERPresented by: Jennifer LeClerc, Vice President of Marketing at Consumer Focus Marketing, and Harrison Snow, President of Snow’s Fuel Company
Do your customers forget about you when winter changes to spring? Make them aware of your warm-weather product lines by tuning into this 20-minute webinar, where Jennifer LeClerc and Harrison Snow will uncover effective strategies for generating more work during the warmer months.
Find out how you can increase enrollment, drive profitability, and maintain customer satisfaction. In this webinar, we discuss why customers buy service plans, how much it costs your company, the difference between pats coverage plans and percentage discount plans, and new digital marketing strategies for service plans.
Watch this free webinar and learn how you can maximize the success of your service plans.