Having an up-to-date website filled with quality content is more important than ever when it comes to consumers finding your business online. In combination with an active social media presence, basic organic SEO updates, and pay-per-click advertising, you will achieve even better search engine results. But to make sure your web presence is the most comprehensive it can be without going over your budget, creating and maintaining a blog is key.
Your website alone may limit you to sharing only information specific to your company. Other avenues like social media, email marketing, and blogging provide an easy and appropriate channel for distributing more general industry information to consumers.
What are the benefits of a blog?