How SEO-Optimized is Your Website & Online Presence?
Question #1
Does your website have HTTPS?
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Yes
No
I don’t know
Website security is important to convince your customers that your website and online processes are safe, and their information is secure.
Question #2
When did you last perform a website audit to determine if your website has any crawl errors, broken links, missing pages, etc.?
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Last month or last quarter
More than three months ago
We do not audit our website
Your website needs to be reviewed and maintained on a quarterly basis to improve search engine optimization, increase website traffic, and address any related issues in a timely manner.
Question #3
Is your website mobile friendly?
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Yes
No
I don’t know
Google has begun to prioritize the mobile experience of websites over the desktop experience.
Question #4
Do you use Google Analytics or Google Search Console to track website traffic, conversions, search rankings, and crawl/index performance?
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Yes
No
I don’t know
Question #5
Do you have individual, unique pages on your website for each service that your company performs?
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Yes
No
I don’t know
Consumers searching for home services online often include reference to both the equipment and terms that describe the service they need for that equipment, like “Installation” or “Repair.”
Question #6
Does your website have individual web pages for each geographic location (town, county, or state) that your business services?
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Yes
No
I don’t know
Consumers searching for home services online often include reference to their location within search queries.
Question #7
Does your website have a blog section where you write blog posts on a regular basis?
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Yes, we write and post blogs at least once per month
We have a blog section, but don’t post at least once per month
No
Blog posts are crucial for the search engine optimization of your website. Blog content will help improve your search ranking by increasing the use of keywords and adding internal links to pages on your website.
Question #8
Are you actively trying to acquire backlinks for your website?
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Yes
No
I am not sure
External linking is one of the most important ranking factors to search engines.
Question #9
How active are you with your Google My Business listing?
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Our Google My Business listing has been claimed, and everything has been optimized
Our Google My Business listing has been claimed, but we haven’t done much with it
We do not use Google My Business
Having a presence in online business directories, such as Google My Business, increases the visibility of your brand in local web searches.
Question #10
Do you have a process in place to acquire more reviews for your business?
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Yes
No
I am not sure
Online customer reviews are extremely important to local service companies’ search rankings.
