A Resource for Energy Marketers

  • Marketing Enrollment Plans while Fuel Prices Surge

    If you don’t provide them with a clear opportunity to save, they may fly the coop to find a company that will.

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    A Successful Endeavor

    As I sit here in my living room listening to the ice tap dance on my roof, I can’t help but think what a crazy winter it has been. Here in Northeast PA, we are coming off one of our coldest Januaries in years. My friends in New England are licking their wounds coming off […]

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    5 Reasons Fuel & HVAC Marketers Need Functional, Updated Websites

    If you operate a fuel company and have ever thought, “My customers are old-fashioned. They won’t care about how updated our website is,” think again!

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    Acquisition and Retention of Talent

    In 2021 the propane industry experienced more than 70 mergers and acquisitions, the majority of which include family-owned and operated multi-generational businesses. In today’s economy propane marketers face a myriad of challenges when it comes to maintaining self-sustaining and profitable operation. They face obstacles such as addressing new legislative issues, escalated costs for product and […]

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    Top Ways that Social Media Keeps You in Touch with Customers

    Social media is a crucial marketing channel to keep in touch with your customers. Statista has collected data that shows people spend an average of 2.5 hours per day on their social channels! What better place is there to advertise your company and its services?

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    How Much Content Does Your Website Need for SEO?

    Every website owner is always looking to figure out the best way to get in the good graces of Google and other search engines. One of the most important ways to do that is through website content, whether it be main website pages or blog posts. It has been said for a long time that […]

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    Straight Talk and the Upside of Hiring Vets

    Every vet who chooses a civilian career has a story. I am writing this using my personal active-duty history from the mid 60’s, from my management experience as a business owner, and especially as a consultant over the past few years.For some background, I went off to college after high school but because of a […]

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    Why Email Marketing Is Still So Effective

    Staying on top of marketing trends can be tricky. Some platforms go in and out of style and effectiveness, and some remain strong standouts that provide consistent results. Email marketing remains one of the pillars of any digital marketing strategy and looking at the facts, it won’t be losing touch any time soon. Fast Facts […]

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    Consistency Is King: Developing a Digital Marketing Strategy

    Keeping up with the latest marketing jargon can be overwhelming. What’s the fuss about Instagram, and why is social media advertising a big deal all of a sudden? Before you get stuck in the details, take a step back and consider the foundations of your company’s online presence: your digital marketing strategy. What exactly is […]

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    Tim Quinn: From Air Force Security to Propane Workforce Recruitment

    Tim Quinn was raised in a military family, with a culture that promoted, respected, and admired the military service. His father was a Navy pilot, and his father’s brothers all served in the Navy as well. No surprise, Tim and his older brother, after graduating from college, both enlisted. Tim selected the Air Force while […]

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    Senior Welder Cathy Maloy

    They say most people find their first love in high school. Did you ever think it might be your lasting career? Cathy Maloy first gained some welding skills in high school in a small town of 600 people. Her options were home economics with the other students she calls “bickering girls” or agriculture with the […]

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    Mike Abrams – Focus from Attack Helicopters to Propane Fleets

    When Mike Abrams enlisted in the US Army after college, he began his long military service—both on active and reserve duty—as an attack helicopter repairman. Through the years he was deployed in support of Operations Desert Storm and Iraqi Freedom, graduated from the Officer Candidate Program, and held multiple posts leading up to his future […]

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    Emergency Fuel Response and Teams Keeping the Power On

    Over the last decade, at least 100 tropical storms and hurricanes have hit the U.S. causing major damage and affecting our country’s ability to maintain day-to-day operations. Just 4 months ago, the state of Texas declared a power crisis following a severe winter and ice storm leading to 164 deaths and over $195 billion in […]

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    Fueling the Workforce

    By Cetane Associates on June 8, 2021 Thirty years ago, Bill Hickey started his military career as a reservist. Bill was brought up with a great respect for his country and those who had served it in the military. Over the next 3 decades, Bill would serve in Kosovo, Iraq, and Guatemala. He brought his […]

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    Veteran Job Candidates Are Fueling the Energy Workforce

    It’s likely no news to you that the propane and heating oil industries, much like the energy sector and the broader economy, have been experiencing a shortage of workers, especially in regard to delivery drivers with the training and certifications necessary to operate bobtails and other propane equipment. But there is untapped potential available in […]

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