Going to Mohegan Sun for Eastern Energy Expo? MEET US THERE

A Resource for Energy Marketers

  • How to Incorporate Pay Per Click into Your Marketing Strategy

    Have you ever heard of pay-per-click advertising for your business? Pay-per-click, or PPC, is a digital marketing strategy that helps you get found at the top of search results, in front of organic search results. PPC ads are predominantly done on Google but can also be run on Bing. As the name suggests, with PPC […]


    Marketing Enrollment Plans while Fuel Prices Surge

    If you don’t provide them with a clear opportunity to save, they may fly the coop to find a company that will.


    Email Marketing 101: Craft the Perfect Subject Line

    You know what they say: “Never judge a book by its cover!” Well, when it comes to email marketing, you can count on your audience to judge your email by its subject line. But figuring out what makes up a compelling subject line can be time consuming, and you’ve got a business to run. Let […]