A Resource for Energy Marketers

Email marketing is one of the biggest pillars of a successful digital marketing strategy, due in large part to the fact that it allows you to reach your audience directly while seamlessly pointing them in the direction you’d like to take. Unfortunately, it can be easy to wind up spending your valuable time and money […]

Have you ever heard of pay-per-click advertising for your business? Pay-per-click, or PPC, is a digital marketing strategy that helps you get found at the top of search results, in front of organic search results. PPC ads are predominantly done on Google but can also be run on Bing. As the name suggests, with PPC […]

If you don’t provide them with a clear opportunity to save, they may fly the coop to find a company that will.

You know what they say: “Never judge a book by its cover!” Well, when it comes to email marketing, you can count on your audience to judge your email by its subject line. But figuring out what makes up a compelling subject line can be time consuming, and you’ve got a business to run. Let […]