A Resource for Energy Marketers

  • How to Incorporate Pay Per Click into Your Marketing Strategy

    Have you ever heard of pay-per-click advertising for your business? Pay-per-click, or PPC, is a digital marketing strategy that helps you get found at the top of search results, in front of organic search results. PPC ads are predominantly done on Google but can also be run on Bing. As the name suggests, with PPC […]