Circumstances caused by the spread of COVID-19 across the world have caused many businesses to slow down or even come to a complete halt. In uncertain times, many small business owners are under pressure, which is why we at Consumer Focus™ Marketing have come up with some tips to help. These steps are actionable measures that your company can take to prepare to bounce back when restrictions are lifted and you are able to return to normal operations.
April Action Items for Small Business Owners
1. Communicate with Your Customers
Reach customers with messages focused on support, instead of sales pitches. Your customers will appreciate hearing from you when you provide helpful information, like service availability updates and safety tips.
2. Review Your Website
When was the last time you updated your website? Now more than ever customers are relying on websites to gather information about essential services like fuel delivery and HVAC. Take a few moments to go through your website; is the content up-to-date? Are all of your services listed? Should you add services that are growing in demand, like air filtration? Is your website optimized for search engines? These are all important factors that contribute to how existing customers and potential targets interact with your business online.
3. Evaluate Your Service Plans
Service plans are an important revenue stream for energy providers that deliver significant value to the customer. Make sure your service plans are set up to provide the best value for your customers while maximizing profitability for your company. If you still offer parts and labor coverage, switching to a percentage discount system could be the best move for your bottom line.
4. Strategize for Spring & Support Your Customers
Think about which services your customers will need most when things start to get back to “normal”. Homeowners across the country will likely be looking for ways to save money. If your fuel delivery company provides budget plans or pricing options, now is a good time to plan ahead to promote these services that can help your customers make managing heating bills easier. Other services that might be in high demand could be A/C tune-ups or air filtration services. This approach is the best way to focus marketing efforts appropriately and to show your customers that you care.
If you need any assistance putting these tips into action, Consumer Focus is here to help. Contact us to learn more about customer communication, web design and development, service plan restructuring, enrollment program promotions, or anything else you might need for your business during these difficult times.